4K TV Market Growth, Size, Share, Trends, Key Players Analysis, and Forecast till 2031

The 4K TV Market size is projected to reach US$ 1076.4 million by 2031 from US$ 191.34 million in 2023. The market is expected to register a CAGR of 24.1% during 2023–2031. The evolving consumer preferences are likely to remain a key trend in the market.

4K TV Market Analysis

• The global 4K TV market is expanding rapidly as consumers desire higher image quality. As people seek more immersive watching experiences, 4K TVs, which have higher resolution and clarity, are becoming increasingly popular. This need is driven by a desire for crisper graphics and more brilliant colors, particularly on larger screens.
• Furthermore, the proliferation of 4K content on various entertainment platforms is driving market expansion. Streaming providers, broadcasters, and content creators are creating a huge library of 4K material, such as movies, television shows, and sporting events. As a result, consumers are compelled to upgrade to 4K TVs to properly appreciate this content, driving market development.

4K TV Market Overview

• A 4K TV is a television with 4K resolution. That means the TV has 3,840 horizontal and 2,160 vertical pixels, for a total of approximately 8.3 million pixels. Resolutions for 4K TVs are typically listed as "3840 x 2160" in device specifications.
• 4K TVs contain four times as many pixels as regular Full HD (1920 x 1080) TVs. Even on TV displays of the same size, 4K TV picture quality is more bright and detailed due to the increased pixel density. This disparity is especially noticeable on large-screen televisions.

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4K TV Market: Strategic Insights

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4K TV Market Drivers and Opportunities

Growing Technological Advancement

• Major 4K TV manufacturers are concentrating on creating new technological solutions to improve their position. For instance, in June 2021, TCL, a Chinese business that designs, develops, and markets consumer electronics goods introduced its first novel technology—the micro-LED—with its small LED QLED 4K Android 11 TV C825. The technology behind micro-LEDs uses LEDs that are more compact than standard LEDs. OEMs can mount more LEDs into a given space since LEDs are compact to gain control of the captive TV/monitor. Thus, such advancements by market players will fuel the growth of the market.

The rising consumer demand for UHD technology devices

• The demand for UHD technology devices among consumers is increasing tremendously. A form of display resolution standard of at least 3840 by 2160 pixels (8.3 megapixels; 4K) is referred to as DHD technology. This technology produces highly fine and sharp images without sacrificing image quality, which enables manufacturers to produce larger TVs while giving consumers a better-looking, more colorful image.
• For instance, UHD's market share in the German TV set market increased to 75% in April 2021, according to Broadband TV News, a UK-based supplier of industry intelligence. Around 1.45 million TVs were sold in Germany in Q1 of 2021, of which around 1.1 million TVs were UHD models. Therefore, the 4K TV market is expanding due to increased customer demand for DHD technology devices.

4K TV Market Report Segmentation Analysis

The key segments that contributed to the derivation of the 4K TV Market analysis are screen size and end use.

• Based on screen size, the 4K TV Market is divided into below 52 inches, 52 65 inches, and above 65 inches.
• based on end use, the market is divided into multimode and single-mode lasers.
• Based on application, the market is divided into residential and commercial.

4K TV Market Share Analysis by Geography

• The 4K TV Market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering 4K TV Market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers PEST analysis, which involves the study of major factors that influence the 4K TV Market in these regions.

4K TV Market Regional Insights

The regional trends and factors influencing the 4K TV Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses 4K TV Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

4K TV Market Report Scope

4K TV Market Players Density: Understanding Its Impact on Business Dynamics

The 4K TV Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the 4K TV Market are:

1. LG Electronics, Inc.
2. Hisense Corporation Limited
3. Vu Technologies Pvt. Ltd.
4. Sony Corporation
5. Sharp Corporation
6. Asus Tek Corporation

Disclaimer: The companies listed above are not ranked in any particular order.

4K TV Market News and Recent Developments

The 4K TV Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the 4K TV Market are listed below:

• Samsung announced India's Crystal Vision 4K TV lineup. The new Smart TV has an inbuilt IoT Hub, and the range boasts multi-voice assistant support, among other features. (Source: Samsung, Company Website, August 2023)
• Samsung, India’s largest consumer electronics company, announced a new era of AI TVs with the launch of its ultra-premium Neo QLED 8K, Neo QLED 4K, and OLED TVs at the ‘Unbox & Discover’ event at Samsung Opera House in Bengaluru. The 2024 line-up of Neo QLED 8K, Neo QLED 4K, and OLED TVs elevate your home entertainment experience with powerful, AI-driven solutions. (Source: Samsung, Newsletter, April 2024).

4K TV Market Report Coverage and Deliverables

The “4K TV Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• 4K TV Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
• 4K TV Market trends as well as market dynamics such as drivers, restraints, and key opportunities.
• Detailed PEST/Porter’s Five Forces and SWOT analysis.
• 4K TV Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the 4K TV Market.
• Detailed company profiles.