The Asia-Pacific digital English language learning market was valued at USD 1,678.6 million in 2019 and is projected to reach USD 6,116.1 million by 2027; it is expected to grow at a CAGR of 17.6 % from 2020 to 2027.
The Asia-Pacific digital English language learning market is predicted to witness a significant growth rate during the forecast period. Asia Pacific region consists of countries enriched with educational levels namely; Australia, China, India, Singapore, and South Korea among others. These countries are leveraging every possible methods and models to improve English proficiency with an objective to increase the number of English-speaking individuals. According to EF Education First English Proficiency Test, Asian countries holds second position after Europe among non-native English-speaking individuals. Countries in Asia-Pacific region has been investing significantly over the years in leveraging English language and also has lucrative opportunities for English learning.
Digital transformation is another factor which has influenced the Asia Pacific educational sector heavily in the recent years. Australia and China are the most prominent countries to implement digital education in schools, and universities which include English language learning. However, China and South Korea leads the Asia Pacific Digital English Language Learning market. India on the other hand has recently implemented several initiatives to boost the digital education in the country under the initiative “Digital India”.
Additionally, the penetration of internet has spurred the demand for e-learning in the country, which is also impacting positively on the Asia-Pacific digital English language learning market in the recent scenario. Also, the availability of the online examinations and scrutinizing individual English proficiency has also gained popularity in the Asia Pacific countries.
Impact of COVID-19 Pandemic on Digital English Language Learning Market
The COVID-19 crisis is affecting the industries worldwide and the economy is anticipated to take a worst hit in the year 2020 and likely in 2021 as well. The outbreak has created significant disruptions in primary industries such as consumer electronics, semiconductor, automotive, and IT infrastructure. All these industries are crucial for the growth of digital English language learning market as they are the major demand generation industries for digital English language learning. The factory shutdowns, travel bans, trade bans, and border lockdowns have impacted both manufacturing and sales of various consumer electronic products and components. The electronics and semiconductor industry is one of the major industries that is facing serious disruptions due to supply chain issues and manufacturing shutdowns.
Market Insights
Increasing Number of Candidates Enrolling for Competitive Exams
increasing trend among the Asian students to enroll themselves in universities located in the western countries for higher education including post-graduation. Majority of the candidates from Asian countries especially India and China enroll themselves for Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), Graduate Record Examination (GRE), and Test of English for International Communication (TOEIC). The Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS) are the tests conducted to asses a non-native candidate’s English fluency level. Pertaining to the fact that, these examinations and the universities and schools which accept these examination qualified students, require proper English speaking and writing skills. This factor compels the enrolling candidates to opt for English Language Training (ELT) institutes. The burgeoning demand for these competitive exams has led to the establishment of various English Language Training (ELT) institutions across the countries, which in turn has catalyzed the different methods of English learning techniques.
End User-Based Market Insights
Based on end user, the Asia-Pacific digital English language learning market is segmented into academic and non-academic. The digital English language learning market players are experiencing substantial growth in the recent years owing to the increase in procurement of their services by the corporate sector. Corporate communication is one of the most critical functions faced by various employees. Pertaining to this fact, several companies operating in different countries undertaking initiatives to enhance the proficiency of English language among the employees. This factor is boosting the digital English language learning market. Moreover, the increasing population of students seeking English learning courses for higher education is driving the digital English language learning market. Various tests are designed such as TOEFL, TOEIC, Cambridge Business English Certificate, and IELTS, others which are mandatory to clear before seeking admissions in English speaking countries. The rising of ITES in different countries in Asia Pacific is anticipated to create substantial market space for digital English language learning market players in the coming years.
Asia Pacific Digital English Language Learning Market, by End User– 2019 and 2027
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Business Type -Based Market Insights
The digital English language learning companies offer their products and services to various schools, universities and coaching institutes. This type of business is often called business to business (B2B). The trend of adoption of digitalized education among several schools, universities, and other institutions have increased the interest among the digital English language learning market players to sell their products to these end users. Business-to-customers refers to the transactions between companies offering digital solutions to learn English and the customers. Various companies offer app based or website based open source or closed source digital platform to learn English efficiently. The customers can either subscribe to their services, or can directly opt for learning. These services have transformed the way of learning adopted by students in Asia Pacific.
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Asia Pacific Digital English Language Learning Market: Strategic Insights
Asia Pacific Digital English Language Learning Market
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Market Size 2019
US$ 1,678.6 Million
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Market Size 2027
US$ 6,116.1 Million
Market Dynamics
GROWTH DRIVERS
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FUTURE TRENDS
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OPPORTUNITIES
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Regional Overview
- Asia-Pacific
Market Segmentation
Product Type
- On-Premise
- Cloud
Business Type
- Business-to-Business
- Business-to-Customer
End User
- Academic
- Non- Academic
Age Group
- Below 5
- 6 - 11
- 12 - 16
- 17 - 30
- 30 Above
- Get Top Key Market Trends of this report.This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
Asia Pacific Digital English Language Learning MarketReport ScopeAsia Pacific Digital English Language Learning Market Report Scope
Report Attribute
Details
Market size in 2019
US$ 1,678.6 Million
Market Size by 2027
US$ 6,116.1 Million
Global CAGR (2020 - 2027)
17.6 %
Historical Data
2017-2018
Forecast period
2020-2027
Segments Covered
By Product Type - On-Premise
- Cloud
By Business Type - Business-to-Business
- Business-to-Customer
By End User - Academic
- Non- Academic
By Age Group - Below 5
- 6 - 11
- 12 - 16
- 17 - 30
- 30 Above
Regions and Countries Covered
Asia-Pacific - China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Market leaders and key company profiles
Babbel
Busuu Ltd.
Cambridge University Press
Cengage Learning Holdings II, Inc.
Duolingo
EF education first
ELSA, Corp
Houghton Mifflin Harcourt
Macmillan (Springer Nature)
Customize This Report To Suit Your Requirement
You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities
Asia Pacific Digital English Language Learning Market: Strategic Insights
-
Market Size 2019
US$ 1,678.6 Million -
Market Size 2027
US$ 6,116.1 Million
Market Dynamics
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
Regional Overview
- Asia-Pacific
Market Segmentation
Product Type - On-Premise
- Cloud
Business Type - Business-to-Business
- Business-to-Customer
End User - Academic
- Non- Academic
Age Group - Below 5
- 6 - 11
- 12 - 16
- 17 - 30
- 30 Above
- Get Top Key Market Trends of this report.This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
| Report Attribute | Details |
|---|---|
| Market size in 2019 | US$ 1,678.6 Million |
| Market Size by 2027 | US$ 6,116.1 Million |
| Global CAGR (2020 - 2027) | 17.6 % |
| Historical Data | 2017-2018 |
| Forecast period | 2020-2027 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | Asia-Pacific
|
| Market leaders and key company profiles |
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, Business Type, End User, Age Group
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Cambodia, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, Thailand, Vietnam
Frequently Asked Questions
The rest of APAC countries, such as China and Australia led the digital English language learning market in 2019. The rest of APAC countries are continuously focusing on enhancing the English proficiency of their students and employees. The penetration of the internet and smartphones, laptops, tablets, and desktops have been remarkably high in these countries in the recent years. This factor has driven the digital English language learning market over the years in these countries. Moreover, the countries in this region are witnessing the expansion of activities of the international businesses, which demands English as the primary language; this is further supporting the growth of the market for digital English language learning in the rest of APAC countries.
The digitalization in educational sector is key factor in driving the English language learning in non-English spoken countries such as China, South Korea, and India among others. India is one of the prominent countries where digitalization in educational sector is booming at present and the same is anticipated to create a huge market in the forthcoming years. Digitalized learning involves several techniques which enhance the students’ ability to learn, speak, and write English and other subjects. Some of the techniques include online courses, online examination, digital textbooks, and animation.
The cloud is the product tax type in the market. The significant rise in internet penetration is driving the cloud segment in digital English language learning market. Also, the usage of smartphones, tablets help the students’ to study anywhere and improve English speaking and writing skills.
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The List of companies - Asia Pacific Digital English Language Learning Market
- Babbel
- Busuu Ltd.
- Cambridge University Press
- Cengage Learning Holdings II, Inc.
- Duolingo
- EF education first
- ELSA, Corp
- Houghton Mifflin Harcourt
- Macmillan (Springer Nature)
- McGraw-Hill Education, Inc.
- Mondly
- New Oriental Education & Technology Group Inc.
- Oxford University Press
- Pearson Plc
- Rosetta Stone Inc.
- Transparent Language
- VIPKID
- Voxy
- Worddive Ltd
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