Authentication and Brand Protection Market Analysis, Size, Share, Growth, Trends, and Forecast by 2030

The authentication and brand protection market size is projected to reach US$ 6.68 billion by 2030 from US$ 3.34 billion in 2022. The market is expected to register a CAGR of 9.0% during 2022–2030. The rapid growth of online marketplaces is likely to remain a key trend in the market.

Authentication and Brand Protection Market Analysis

With an increase in urbanization, the reach of several brands has also increased, allowing users improved access to genuine brands. The incidences of counterfeiting are also on the rise proportionately with the increased reach of brands. The demand for authentication and brand protection technologies has been on the rise owing to the emerging new counterfeit and product-forging mechanisms that have emerged over the years. Thus, a growing safety need calls for solutions to attain an appropriate level of safety. Further to that, the upsurge in omnichannel retailing systems is a boon to the growth of the authentication and brand protection market. The omnichannel retailing systems entail efficient product allocation as well as better inventory management and real-time inventory visibility. The growth rate of the counterfeit products platform is very high, dealing specifically with the industries of food and beverages, chemicals, consumer electronics, automotive components, medical devices and pharmaceuticals, and agriculture.

Authentication and Brand Protection Market Overview

Global Authentication and Brand Protection is a multi-disciplined approach that companies across the world consider for the protection of brand integrity, intellectual property, and products from all kinds of unauthorized use, counterfeiting, and fraudulent activities. This includes an integrated strategy of product sterilization using advanced technologies and unique authentication features, such as holograms and Quick Response codes, in conjunction with RFID tags that will allow companies to track and authenticate products through the supply chain.

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Authentication and Brand Protection Market: Strategic Insights

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Authentication and Brand Protection Market Drivers and Opportunities

Increasing Emphasis on Safeguarding Product and Brand Integrity

One of the major growth drivers in the authentication and brand protection market is the increasing emphasis on product and brand integrity. With rising cases of counterfeiting and protecting consumers from counterfeit products in mind, such an increasing focus has become a matter of vital concern for any business across various industries. Prominently, strong measures against the proliferation of fake goods have been most required in pharmaceuticals, food and beverage, and the consumer electronics sector to complement footprinting brand integrity and product authenticity across markets.

Emergence of Track and Trace Technologies

The arrival of track and trace technologies has emerged at the forefront, driving the authentication and brand protection market. Innovation in solutions that involve product tracing at each stage through the supply chain empowers companies with the benefit of enhanced transparency and security. These technologies will confer on a business control over everything that happens to its products, from the manufacturing stage to the selling stage; they will help in mitigating counterfeiting and other unauthorized diversions, as well as promote better building of trust between the consumer and other stakeholders. In essence, greater transparency and security—enabled through track and trace technologies—are central to underpinning brand protection strategies against these sophisticated threats of counterfeit merchandise that increase the growth rate in the modern global marketplace.

Authentication and Brand Protection Market Report Segmentation Analysis

Key segments that contributed to the derivation of the authentication and brand protection market analysis are component, technology, and application.

• Based on component, the market is segmented into overt, covert, forensic, and digital. The covert segment held a significant market share in 2022.
• In terms of technology, the market is segmented into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICs, and others. The security inks & coatings segment held a significant market share in 2022.
• Based on application, the market is segmented into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The consumer electronics segment held a significant market share in 2022.

Authentication and Brand Protection Market Share Analysis by Geography

The geographic scope of the authentication and brand protection market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America holds a significant market share of the authentication and brand protection market, the industry is registering rapid growth in these regions. Food & beverages and pharmaceuticals are high-growth application sectors for these products. Several companies in North America have shown keen interest in developing new authentication and brand protection technologies, driven by the presence of key players and a large customer base in this region.

Authentication and Brand Protection Market Regional Insights

The regional trends and factors influencing the Authentication and Brand Protection Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Authentication and Brand Protection Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Authentication and Brand Protection Market Market Report Scope

Market Players Density: Understanding Its Impact on Business Dynamics

The Authentication and Brand Protection Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Authentication and Brand Protection Market are:

1. AlpVision SA
2. Authentic Vision
3. Applied DNA Sciences, Inc
4. Eastman Kodak Co
5. De La Rue Plc
6. Avery Dennison Corp

Disclaimer: The companies listed above are not ranked in any particular order.

Authentication and Brand Protection Market News and Recent Developments

The authentication and brand protection market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the authentication and brand protection market are listed below:

• Crane NXT, Co. (NYSE: CXT) ("Crane NXT" or the "Company"), a premier industrial technology company, today announced it has signed a definitive agreement with Investcorp Technology Partners ("Investcorp”) to acquire OpSec Security (“OpSec”) for $270 million in cash, subject to customary adjustments. OpSec is a global leader in brand protection and authentication solutions, serving the world’s most recognized brands, as well as government agencies and financial institutions.

(Source: Crane NXT, Co., Company Website, March 2024)

Authentication and Brand Protection Market Report Coverage and Deliverables

The “Authentication and Brand Protection Market Size and Forecast (2020–2030)” report provides a detailed analysis of the market covering below areas:

• Authentication and brand protection market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Authentication and brand protection market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Authentication and brand protection market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the authentication and brand protection market
• Detailed company profiles