Barbeque Grill Market Size & Growth | Industry Analysis by 2028

[Research Report] The barbeque grill market is expected to grow from US$ 6,345.75 million in 2022 to US$ 9,359.68 million by 2028. It is estimated to grow at a CAGR of 6.7% from 2022 to 2028.

MARKET ANALYSIS

The global barbeque grill market is highly competitive, with a large number of local, regional, and global manufacturers competing based on product quality and innovation. Consumers are increasingly willing to invest in high-quality grills with advanced features and durable manufacturing. Premium grills often incorporate innovative technology, such as wi-fi connectivity, temperature monitoring, and smart control. Hence, growing demand for premium grills further propel the global barbeque grill market growth. There is rising demand for barbeque grill that supports healthier cooking options. Manufacturers are introducing grills that reduce flare-ups, offer better heat distribution, and provide features like grease management systems. Therefore, growing demand for premium grill drives the barbeque grill market growth. Additionally, grills made from eco-friendly materials are gaining popularity among the worldwide population. The trend of outdoor living spaces and backyard entertainment has led to an increased demand for grills that offer versatility and enhance the overall outdoor cooking experience. Grills with larger cooking surfaces, side burners, and storage options are sought after by consumers. Hence, the trend of outdoor cooking further surge the barbeque grill market growth.

GROWTH DRIVERS AND CHALLENGES

Outdoor cooking, including grilling, allows individuals to explore different culinary techniques and experiment with diverse flavors. It provides an avenue for creativity and encourages population to try new recipes, marinades, rubs, and cooking styles. The joy of discovering new flavors and mastering outdoor cooking techniques is significant driver strongly backing the increased demand for barbeque grills. According to the NPD Group, consumers in the US have spent over US$ 4.9 billion on grills, smokers, camping stoves, accessories, and fuel in 2020. Moreover, the rising interest in home improvement projects and the development of outdoor living spaces has also fueled the demand for barbeque grills. People are increasingly investing in outdoor areas, creating dedicated cooking, and dining facilities that include barbeque grills, outdoor kitchens, patio furniture, and landscaping. These well-designed outdoor spaces encourage individual to spend more time outdoors and engage in outdoor cooking activities. Moreover, growing consumer interest in outdoor activities such as trekking and camping is promoting outdoor cooking activities. According to the North American Camping Report of Kampgrounds of America, Inc., the number of households that participated in at least one camping trip increased from 48.2 million in 2020 to 57 million in 2021. This outdoor camping trend is most popular among the young population. This growing popularity of outdoor activities is boosting outdoor cooking, which is driving the barbeque grill market growth.

Further, the trend towards a more outdoor-centric lifestyle has contributed to the increased barbeque grills market growth. Many people are seeking ways to connect with nature, enjoy their outdoor spaces, and improve their overall well-being. Cooking outdoors provides a break from indoor routines and allows individuals to experience the benefits of fresh air, natural surroundings, and sunlight. Therefore, all the above-mentioned factors collectively contribute to the global barbeque grill market growth during the forecast period.

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REPORT SEGMENTATION AND SCOPE

The "Global Barbeque Grill Market Analysis to 2028" is a specialized and in-depth study with a major focus on the global barbeque grill market trends and growth opportunities. The report aims to provide an overview of the global barbeque grill market with detailed market segmentation by fuel type, distribution channel, and geography. The global barbeque grill market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of barbeque grill worldwide along with their demand in major regions and countries. In addition, the report provides the qualitative assessment of various factors affecting the barbeque grill market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the barbeque grill market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative barbeque grill market growth opportunities that would, in turn, aid in identifying the major revenue pockets.

Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global barbeque grill market, which helps understand the entire supply chain and various factors affecting the market growth.

SEGMENTAL ANALYSIS

The global barbeque grill market is segmented on the basis of fuel type, and distribution channel. Based on fuel type, the barbeque grill market is segmented as, gas, charcoal, electric, and wood. The barbeque grill market is categorized on the basis of distribution channel into, supermarkets and hypermarkets, specialty stores, online retail, and others.

Based on fuel type, the synthetic type accounted for a significant barbeque grill market share which can be attributed to its popularity across the globe and wide availability. The gas segment held the largest share of the barbeque grill market in 2022, whereas the electric segment held the fastest growth during the forecast period. The rising trend of cookouts among the millennial population is driving the barbeque grill market for electric. In an electric barbeque grill, frequent temperature checking is not required; hence, it is convenient for outdoor and indoor cooking. With the increasing demand among consumers for homemade grilled food, manufacturers of smart kitchen appliances have developed electric barbeque grills to avoid smoke and the use of charcoal. Although charcoal barbeque grills or gas barbeque grills have a higher preference among consumers, electric barbeque grills are currently growing in popularity, owing to their convenience and ability to be used indoors. Electric barbeque grills are easy to use as consistent addition of fuel, such as gas and charcoal, is not required. These grills are available with a long-term warranty as manufacturers offer over ten years of burner warranty.

REGIONAL ANALYSIS

The trend of home barbeque grilling and backyard cooking is driving the barbeque grill market in North America. Furthermore, US consumers choose to spend their holidays outdoors, where barbecuing is a widely preferred activity. Consumers choose barbecuing quite often for celebrations and occasions. According to Hearth, Patio, and Barbecue Association (HPBA), more than 60% of customers engage in BBQ grilling on weekends during summer or on any special occasion. They also enjoy cookouts during national holidays such as Independence Day, Thanksgiving, Christmas, and New Year's Eve. Preference for food products such as poppers, grilled meat, hotdogs, pizza, and other food products on outdoor grills drives barbeque grill market. Moreover, the maintenance cost of charcoal barbeque grills is considerably low, which is estimated to propel their demand. To accommodate this growing demand for barbeque grills, the manufacturers have started investing in research and development for product development as per the desired specifications suggested by consumers. The Asia Pacific barbeque grill market is likely to gain momentum in the coming years. Barbeque grills have grown in popularity over the previous decade in Asia Pacific. Gas-fuelled grills, charcoal grills, and electric grills are the ones that are being used in large quantities. The demand for barbeque grills in Asia Pacific is growing fast. It has become a piece of accessible kitchen equipment as people can easily carry it when going for a picnic, park, or trekking. Its availability in different sizes makes it easy to carry, according to the people's comfort. Factors such as the affordability of a grill at a low price, fast cooking of food and simple, manageable functions have increased its demand among the people in Asia Pacific, further fuels the barbeque grill market.

INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES

Partnership, acquisitions, and new product launches were found to be the major strategies adopted by the players operating in the global barbeque grill market.

In April 2021, The Coleman Company and Outbound Collective, announced partnership to reach underrepresented communities. The outdoor gear maker The Coleman Company, Inc., and the Outbound Collective, a community-driven outdoor media platform, announced a partnership. The strategy aims toto empower people to make the outdoors more welcoming and inclusive. This is expected to benefit The Coleman Company showcase and celebrate stories of people, passions and purpose in the outdoor community. In partnership with Coleman as well as other partners, Outbound Collective has declare awards for three writers from underrepresented communities a $4,000 cash stipend and $2,000+ in gear.

In December, 2021, Char-broil launched the next generation of grilling, the Cruise gas grill. Char-Broil announced the launch of Char-Broil Cruise Gas Grill. The product’s Cruise Control Technology can set and maintain a cooking temperature from start to finish. The product features a digital control dial, a replacement of high, medium or low knobs. The newly developed product also features total temperature control, the Cruise gas grill, auto clean mode and Real-Time status indicators.

IMPACT OF COVID/IMPACT OF GEOPOLITICAL SCENARIO/IMPACT OF RECESSION

During the initial phase of the pandemic, many countries implemented lockdown measures, which resulted in the closure of restaurants, cancellation of outdoor events, and restrictions on social gatherings. This led to temporary decline in sales of barbeque grills as people were confined to their homes and unable to host gatherings or engage in outdoor activities. With restaurants closed or limited in their operations, people started cooking more meals at home. This has led to increased focus on in-house cooking, further, led to a surge in demand for barbeque grills, as people looked for ways to recreate outdoor dining experiences in their own backyards. This shift in consumer behavior further fuelled the barbeque grill market growth.

Barbeque Grill Market Regional Insights

The regional trends and factors influencing the Barbeque Grill Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Barbeque Grill Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Barbeque Grill Market Report Scope

Barbeque Grill Market Players Density: Understanding Its Impact on Business Dynamics

The Barbeque Grill Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Barbeque Grill Market are:

1. The Coleman Company, Inc.
2. Char-Broil LLC
3. Transform SR Brands LLC
4. Traeger Pellet Grills LLC.
5. Landmann

Disclaimer: The companies listed above are not ranked in any particular order.

COMPETITIVE LANDSCAPE AND KEY COMPANIES

Some of the key players operating in the barbeque grill market include, Broilmaster; Char-broil LLC; Dean Forge Ltd.; Fire Magic; Landmann; Shutter home and hearth; The Coleman Company, Inc.; Traeger Pellet Grills LLC; Transform SR Brands LLC; and Weber-Stephen Products LLC (HK) Ltd.