Body Fat Measurement Market Strategies, Top Players, Growth Opportunities, Analysis and Forecast by 2031

The Body Fat Measurement Market size was estimated to be US$ 690.91 million in 2021 and US$ XX million in 2023 and is expected to reach US$ 1307.49 million by 2031; it is estimated to record a CAGR of 6.8% in  till 2031. The elevating incidences of CVDs and neurological diseases, technological advancements, government initiatives towards prevention of diseases, and favorable medical reimbursement scenario are factors driving the growth of body fat measurement market. Moreover, rising rising percentage of obese population across the globe and rising number of chronic diseases are likely to remain key Body Fat Measurement Market trends. 

Body Fat Measurement Market Analysis

Obesity is a metabolic dysfunction and is associated to a wide range of chronic illnesses, which cause a substantial rise in mortality and comorbidity. The percentage of the obese population which is involved in regular testing of body composition is increasing rapidly. The sales of body composition analyzers have observed an increasing pattern because of the obese population’s susceptibility to lifestyle disorders. According to the OECD Obesity Update 2017, obesity levels are mainly high in North America. Obesity levels are expected to be particularly high in the United States, Mexico, and England, where 47%, 39%, and 35% of the population are projected to be obese in 2030. The level of obesity in France is estimated to nearly match that of Spain, at 21% in 2030. Lack of exercise, an unhealthy diet, and rapid growth in the obese population with increase in negative perception of the body image is expected to increase the demand for body fat measurement devices and body fat measurement analyzers in the review period. Such a factor is driving the growth of body fat measurement market.   

Body Fat Measurement Market Overview

Body fat analyzer or impedance meters are body fat measurement tools used for the assessment of accurate body fat and identify the risks associated with health owing to high or low amounts of body fat. These body fat measurement devices also help in assessing the effectiveness of exercise and nutrition intake and is considered as the most common fitness test at gym and health clubs. 

Global body fat measurement market is segmented by region into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. In North America, the US is the largest market for body fat measurement. Growing obesity in the North America region, efforts for eliminating obesity, growing awareness about the side effects caused due to obesity, increasing consciousness towards fitness and health, and the major presence of the key players in this market are among the factors is going to propelling the market growth in North America. 

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Body Fat Measurement Market: Strategic Insights

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Body Fat Measurement Market Drivers and Opportunities

Increasing Prevalence of Obesity to Favor United States Market

The growth of the body fat measurement market in this country is attributed to increasing prevalence of obesity in this country. The growing initiatives and efforts to reduce obesity is likely to enhance the body fat measurement market. In 2010, Michelle Obama initiated her Let's Move campaign to battle childhood obesity. This initiative includes a program named “Salad Bars to Schools (SB2S)” where salad bars are donated to U.S. schools in order to develop good eating habits in early life stages. In addition there are several strategies adopted in the US to create a healthy environment. For instance, there are communities that support physical activity and are known as active communities. For instance, Active People, Healthy Nation is an initiative that focuses to help 27 million Americans to become more physically active by 2027. It aims at moving 15 million adults from inactive (no activity) to moderate-intensity activities like brisk walking and cycling in their daily life. Thus, growing prevalence of obesity, the increasing number of initiatives, technological advancements by the market players and the growing health and fitness industry is likely to enhance market growth during the forecast period.   

Initiatives taken by government   – An Opportunity of Body Fat Measurement Market

A number of federal, state, and local policies have begun to tackle the complex factors that affect the relationship among obesity, healthy eating, and exercise. Initiatives that involve industry and government in promoting healthy eating and increasing healthy food options are being implemented around the world. Many cities are engaging in discussions and projects which are designed to indorse physical activity among their residents. Moreover, United Kingdom’s Public Health Responsibility Deal, Healthy Weight Guide, Make Healthy Normal campaign, Food Safety Authority of Ireland’s Salt Reduction Programme and United Kingdom’s Action on Sugar among others are some of the programmes which targets the potential businesses and other influential organizations to make a substantial contribution to improve public health by supporting people to make informed, balanced choices which will help them lead healthier lives.

Such initiatives in recent years is likely  to generate attractive growth opportunity for the body fat measurement market.   

Body Fat Measurement Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Body Fat Measurement Market analysis are product and end user.

• Based on product, the body fat measurement market is segmented into bioimpedance analyzers, body fat skinfold callipers, air displacement plethysmography, and dual energy X-ray absorptiometry. Bioimpedance analyzers segment held the largest share of the market, and the segment is expected to register the highest CAGR in the market during the forecast period. Bioimpedance analysis is a non-invasive, low cost, and the most commonly used method for body composition measurements and healthcare assessment systems.  Bioimpedance analysis in healthcare practice adds to the estimation of body compartments to assess the continuous change in the nutrition status of the in-patients and to monitor nutritional risk in out-patients. New advances have been made in traditional anthropometry with the development of automated optical scanning systems, which can quickly provide body dimensions such as length, breadth and circumference and a few validation studies have shown that these optical methods compare well with reference methods, although further refinements of the methods are required. New advances have been made in traditional anthropometry with the development of automated optical scanning systems, which can quickly provide body dimensions such as length, breadth and circumference and a few validation studies have shown that these optical methods compare well with reference methods, although further refinements of the methods are required. As bioelectric impedance body fat monitors use low voltage electric current, these are widely available for home use and at health clubs. Additionally, there is a broad spectrum of the utilization of bioimpedance in healthcare facilities such as disease prognosis and monitoring of vital body status. Therefore, owing to its extensive application, the demand for bioimpedance analyzers is likely to increase during the forecast period.
• Based on end user, the body fat measurement market is segmented into hospitals, clinics, and fitness centers. In 2023, the hospitals segment held the largest share of the market. However, the fitness centers segment is expected to register the highest CAGR in the market during the forecast period. The growing prevalence of osteoporosis is expected to increase the adoption of Dual-energy X-ray absorptiometry (DEXA) in various hospitals. Hospitals have included body composition testing as a crucial part of patient care and wellness programs. Over the past few years, the number of fitness clubs have increased considerably as a result of the growing focus on health and fitness among individuals. Based on a study conducted by the International Health, Racquet & Sports club Association (IHRSA) as part of the Physical Activity Council (PAC), about 1 out of 5 Americans (20.8%) joins at least one US health club or studio. At gyms and wellness centers, body composition analyzers not only measure the amount of body fat for weight loss but also deliver complete body composition assessment to maintain health. Therefore, owing to such aforementioned factors the fitness centers segment is likely to grow in the forecast period.

Body Fat Measurement Market Share Analysis by Geography

The geographic scope of the Body Fat Measurement Market report is mainly segmented into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South America/South & Central America.

Asia Pacific accounted as the fastest growing region in the global body fat measurement market and was projected to grow at a faster pace over the forecast period. The growth of the body fat measurement market share in this region is primarily due to rising young population, increasing cases of obesity, and other factors. In addition, the large population countries such as China and India, growing burden of obesity and overweight, and growing fitness industry. Thus, there is a huge potential for body fat measurement market during the forecast period owing to the above-mentioned reasons. As per the study published in the Annals of Internal Medicine, prevalence of obesity in China has tripled and abdominal obesity has increased by 50% in the last decade. 14% of the men and 14.1% of the women were obese. Furthermore, as per the study “Obesity in China: Causes and solutions”, one in five of the people suffering from obesity across the globe are Chinese. Abdominal obesity is the leading cause of cardiovascular disease in India. Several research studies have reported that in India obesity in India is more prevalent in women than men. The Indian government are taking several steps to tackle the problem of childhood obesity in India. For instance, JJ Hospital in Mumbai, a government hospital, is establishing an outpatient department (OPD) for children and teenagers to limit the growing problem of childhood obesity in India. India’s ministry of health is also supporting this initiative by the hospital by subsidizing the treatment for serious cases who surgery. Thus, growing prevalence of obesity, efforts by government to reduce obesity, and rising health consciousness among the population is likely to favor market growth in the region during the forecast period.

Body Fat Measurement Market Regional Insights

The regional trends and factors influencing the Body Fat Measurement Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Body Fat Measurement Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Body Fat Measurement Market Market Report Scope

Market Players Density: Understanding Its Impact on Business Dynamics

The Body Fat Measurement Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Body Fat Measurement Market are:

1. NA

Disclaimer: The companies listed above are not ranked in any particular order.

Body Fat Measurement Market News and Recent Developments

The Body Fat Measurement Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for body fat measurement and strategies:

• In October 2022, Inbody Ltd. partnered with iLoveKickboxing to provide on-site body composition testing at Canada and U.S. locations (Source: Inbody Ltd., Press Release, 2022)  

Body Fat Measurement Market Report Coverage and Deliverables

The “Body Fat Measurement Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles