The camera tracking software market was valued at US$ 286.8 million in 2020 and is projected to reach US$ 734.1 million by 2028; it is expected to grow at a CAGR of 12.9% during 2021–2028.
Huge demand for effective camera tracking software for real-time animation, and the growing popularity of science fiction (sci-fi) and animation movies as well as show are the major factor driving the growth of the camera tracking software market. The media and entertainment sectors in Asia Pacific, Europe, North America, Middle East & Africa, and South America are spending significant amounts on the procurement of the most advanced and highly capable camera tracking software. These software products are used for stabilizing 360° shots and adding 3D animation in scenes shot in the real world, with regular film cameras.
The camera tracking software market is segmented on the bases of component, tracking type, and geography. Based on component, the market is segmented into software and services. Based on tracking type, the camera tracking software market is categorized as still tracking and sequence tracking. Further, on the basis of region, the market is segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM).
The global camera tracking software market is being dominated by a handful of prominent international market players. In 2020, the market witnessed a considerable decline owing to the COVID-19 outbreak that subsequently turned into a global pandemic. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. It is employed to add special effects, backdrops, and robotic actions in movies and TV shows. The software also allows tracking the camera motion in 2D sequences to create an animated 3D content.
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Camera Tracking Software Market: Strategic Insights
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Camera Tracking Software Market: Strategic Insights
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Impact of COVID-19 Pandemic on Camera Tracking Software Market
The US has reported the highest number of COVID-19 cases in North America, and the count has reached more than 20 million as of 2021; California, Texas, Florida, and New York are among the highly affected areas. The federal government in the country did not impose nationwide lockdown in 2020; however, governors of a few sates decided to enforce lockdown in their respective states, which led to the disruption of operations of various sectors, including manufacturing, IT, and media and entertainment. Production houses had to put a halt on several big film projects amid this scenarios, as different locations were restricted for shooting films and TV shows. Moreover, cinema halls were shut down due to bankruptcy. In the US, ~2,500 cinemas were shut down to avoid public gatherings. As a result, the businesses related to film-making such as shooting equipment, sound equipment, editing software, and special effect software, as well as services, experienced slump in growth. However, with the easing of lockdown conditions and organization of mass vaccination drives in late 2020, the production and shooting of film/TV shows resumed gradually in 2021.
Market Insights–Camera Tracking Software Market
Rising Adoption of Camera Tracking Software Boosts Market Growth
Leading countries such as the US, Canada, the UK Australia are focusing on making sustainable investments. The US, Canada, and Mexico are among the major economies in North America. This region contributes a significant share to the global camera tracking software market owing to high investments by production houses and other stakeholders operating in media and entertainment sector, coupled with growing popularity of science fiction (sci-fi) cinema. Further, the mounting popularity of YouTube channels and short video-making for earnings is propelling the demand for the software solutions. A camera tracking software are used to bring more effectiveness and reality in these films or videos.
Component-Based Insights
Based on component, the camera tracking software market is bifurcated into software and services. The software segment held a larger market share in 2020.
Enterprise Size-Based Insights
Based on tracking type enterprise size, the camera tracking software market is bifurcated into still tracking and sequence tracking. The still tracking segment led the camera tracking software market in 2020.
Players operating in the camera tracking software market are mainly focused on the development of advanced and efficient products.
- In 2021, NCAM launched its the latest version of the Ncam reality software.
- In 2021, Boris FX Silhouette became a part of Netflix Post Technology Alliance in the VFX category.
Camera Tracking Software Market Regional Insights
The regional trends and factors influencing the Camera Tracking Software Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Camera Tracking Software Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
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Camera Tracking Software Market Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2020 | US$ 286.8 Million |
| Market Size by 2028 | US$ 734.1 Million |
| Global CAGR (2020 - 2028) | 12.9% |
| Historical Data | 2018-2019 |
| Forecast period | 2021-2028 |
| Segments Covered |
By Component
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
Market Players Density: Understanding Its Impact on Business Dynamics
The Camera Tracking Software Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Camera Tracking Software Market are:
- Noitom
- Northern Digital
- OptiTrack
- Vicon Motion System
- Xsens Technologies
Disclaimer: The companies listed above are not ranked in any particular order.
- Get the Camera Tracking Software Market top key players overview
The Camera Tracking Software market has been segmented as follows:
By Component
- Software
- Services
By Tracking Type
- Still Tracking
- Sequence Tracking
By Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- UK
- Russia
- Rest of Europe
- Asia Pacific (APAC)
- Australia
- China
- India
- Japan
- South Korea
- Rest of APAC
- Middle East and Africa (MEA)
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
- South America (SAM)
- Brazil
- Argentina
- Rest of SAM
Camera Tracking Software Market – Company Profiles
- Andersson Technologies LLC
- The Foundry Visionmongers Limited
- Ncam
- Adobe
- Science-D-Visions
- BORIS FX, INC
- Maxon Computer GmbH
- Autodesk, Inc.
- Blackmagic Design Pty. Ltd.
- Vicon Motion Systems Ltd
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component and Tracking Type
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Artificial intelligence (AI) is taking over the media and entertainment industry, in particular, film industry. Various subsets of AI, namely machine learning and deep learning, are now being used in computer graphics; most recently, these technologies have been used in camera tracking, simulation, motion capture, character animation, image processing, rotoscoping, and compositing. Machine learning is already being used in sketching various characters. For instance, the character of “Thanos†in Marvel Studio’s Avengers series was developed based on the AI technology. The visual effect studio used a type of machine learning to transform the body of Josh Brolin, an American actor portraying Thanos, into the body of the character. His face that was captured with head-cam camera for this transformation. During this process facials capture training data was utilized. The camera tracking software helps in inserting CGI in the live action footage. The software providers leverage the capabilities of machine learning to up scale the overall match moving process. For instance, the latest camera tracking software releases by Andersson Technologies incorporated or extensively used the capabilities of artificial intelligence. In 2019, the company released its new version of SynthEyes (a camera tracking software) that takes help of neural network-based automatic and supervised tracking process. In line with Andersson Technologies, many other software providers are now investing in research and development to build the most advanced camera tracking software products.
Camera tracking software is used extensively for creating high-definition 3D animation. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. This process has become common in the filmmaking business, and it is used to add 3D animation, special effects, backdrops, robotic actions, etc. in movies, commercials, and TV shows, among others. Camera tracking software are being extensively used to create real-life animation. They are being used for creating images, stabilizing shaky conventional or 360-degree VR shots, and producing 360° virtual reality or 3D stereoscopic films; creating architectural previews; reconstructing accident or crash scenarios; and so on. 2016 onward, 3D animation started receiving significant attention from industries such as medicine and gaming,.
Since the last 2–3 years, the animation and video effects (VFX) industry has witnessed steady growth in developing countries, including India. Broadcasters are partnering with animation studios like Nick and Sonic for original content. Moreover, these industries have growth further with the introduction of YouTube channels, and the launch of over the top (OTT) platforms such as Amazon Prime and Netflix are signing exclusive content licensing deals with various animation and VFX studios. Further, VFX got an additional boost with the developments in broadband and e-commerce, and licensing and merchandising opportunities related to animation characters. In India, the VFX industry is growing significantly with transformation in content consumption pattern; there is a growing demand for cinema with extravagant VFX effects in among the audiences in the country. In fact, to effectively fulfill VFX demands, many production houses such as the Red Chilies Entertainment have set up technical teams dedicated to enhancing the VFX in their movies. As a result of the efforts of these teams, Indian audiences have enjoyed films such as Krrish, Philauri, Bhag Milkha Bhag, and Tumbad. Further, state governments of the country have also been promoting the VFX industry by allocating resources. For instance, Maharashtra (a state in India) government allocated land for setting up National Centre of Excellence for Animation, VFX, Gaming and Comics. Similarly, Karnataka designed policy a to include digital art education in curricula of certain fine arts schools. Such initiatives in various other developing countries would are boosting the VFX industry, which is likely to propel the camera tracking market growth in the coming years.
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The List of Companies - Camera Tracking Software Market
- Noitom
- Northern Digital
- OptiTrack
- Vicon Motion System
- Xsens Technologies
- Motion Analysis
- Motus Digital
- Phasespace
- Qualiysis
- Simi Reality Motion Systems
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