Coated Paper Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

MARKET ANALYSIS

Coated paper is a form of paper that has undergone a coating process to enhance its surface characteristics. The coating is usually applied to one or both sides of the paper and comprises kaolin clay, minerals, or polymers. Depending upon the desired effect, the coating produces a smooth, glossy, or matte appearance. Coated paper has several kinds of advantages. It improves the printability of paper by reducing ink absorption, resulting in sharper and more vibrant images. The coating prevents the ink from spreading. Coated paper is, therefore, frequently used for high-quality printing projects, including brochures, catalogs, magazines, and advertising material. Additionally, the coating provides a barrier that prevents the penetration of liquids and increases the paper's ability to resist smudging and smearing.

GROWTH DRIVERS AND CHALLENGES

Several key factors influence the coated paper market, making them an integral part of various industries that depend on high-quality printing and packaging materials

The printing and packing sector mainly influence the coated paper market. Coated paper is required to achieve greater printability, visual appeal, protection from moisture, and attractive packaging materials. It is due to the need for high-quality printing rises in the creation of promotional products, brochures, catalogs, magazines, and other printed publications, where coated paper is widely used. Coated paper is increasingly in demand as businesses look for aesthetically appealing and long-lasting printing materials to showcase their goods and services successfully. This demand is fueled by expanding advertising and promotional activities across numerous industries. There is a growing need for appealing packaging materials to promote brand visibility and protect products during shipping due to the e-commerce sector's explosive growth. Coated paper is a crucial part of e-commerce packaging.

Due to the growing transition towards digital media and electronic platforms, the coated paper market face challenges. The need for printed goods may drop as more content is consumed digitally, which lowers the demand for coated paper. The rise of e-books, online catalogs, and digital advertising can affect the demand for coated paper markets.

REPORT SEGMENTATION AND SCOPE

The "Global Coated paper Market Analysis to 2031" is a specialized and in-depth study with a major focus on the global coated paper market trends and growth opportunities. The report aims to provide an overview of the global coated paper market with detailed market segmentation by application and geography. The global coated paper market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of coated paper worldwide along with their demand in major regions and countries. In addition, the report provides the qualitative assessment of various factors affecting the coated paper market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the coated paper market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative coated paper market opportunities that would, in turn, aid in identifying the major revenue pockets.

Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global coated paper market, which helps understand the entire supply chain and various factors affecting the coated paper market growth.

SEGMENTAL ANALYSIS

The global coated paper market is segmented on the basis of application. Based on application, the coated paper market is segmented into packaging, printing, and labels.

In the packaging sector, coated paper is widely used for applications such as folding cartons, which are used for packaging various goods such as foods, cosmetics, pharmaceuticals, and consumer goods. Coated paper is used for labels and tags in personal care and retail industries. Coated paper is used to manufacture Bags and pouches for packaging products like snacks, pet food, and many more. Coating paper provides a barrier to moisture and grease, keeping the products protected and fresh. Coated paper is also used for wrapping materials, especially for high-end gifts, luxury products, and promotional items, which improves the packaging material's visual appeal, printability, and durability. The versatility and diverse range of coating available make the coated paper suitable for numerous industries and printing requirements.

REGIONAL ANALYSIS

The report provides a detailed overview of the global coated paper market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Asia Pacific region has witnessed robust growth in the coated paper market due to several factors, such as the region's large population, rapid urbanization, expanding manufacturing sector, and increasing consumer spending. The Asia Pacific region comprises countries with rapidly growing economies, such as China and India. These countries have experienced rapid urbanization, industrialization, and population growth, which has raised the need for coated paper products. The packaging market has boomed in Asia Pacific due to the expansion of e-commerce, rising customer awareness about product quality, and changing lifestyles. Asia Pacific region is a significant consumer of the coated paper market because it is widely utilized in the packaging industry.

INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES

Partnership, acquisitions and new product launches were found to be the major strategies adopted by the players operating in the global coated paper market.

12th August 2021, J&J Green Paper launched a unique, environment- friendly pellet that produces water-resistant coatings for paper and paper packaging without the use of toxic oil-based products.

 2nd October 2021, Sappi Europe signed a collaboration agreement with HP Indigo as part of HP Indigo’s Alliance One program. Under this alliance, both companies will continue to execute their commitment towards providing environment-friendly wood-free coated paper and digital imaging technologies to print media, respectively.

IMPACT OF COVID/IMPACT OF GEOPOLITICAL SCENARIO/IMPACT OF RECESSION

The COVID 19 epidemic has impacted various industries, including coated paper market. The COVID 19 pandemic caused changes in consumer behavior and purchasing pattern. Due to restrictions on nonessential business, reduced marketing activities, and postponed events, demand for coated paper declined in several industries that use coated paper, including printing, publishing, and advertising. On the other hand, sectors such as e-commerce packaging and home deliveries raised demands driven by the surge in online shopping

Each era has been marked by significant changes in consumer behavior, which have produced new packaging items and other innovations and, eventually, led to new corporate and value chain structures. The increasing use of digital devices and social media significantly accelerated change and altered the nature of disruption in the upcoming years.

The rapid rate of change has been accelerated in the modern era by a significant spike in online shopping, stronger global control of packaging waste, and the acceleration of consumer sustainability. Next-generation industry leaders must update and future-proof their business model and marketing strategy.

COMPETITIVE LANDSCAPE AND KEY COMPANIES

Some of the key players operating in the coated paper market include, Oji Paper Co., Ltd., Lansheng, Mitsubishi Paper Mills Limited, Stora Enso, UPM, Sappi, Burgo Group S.P.A., Safepack, DS Smith, Paradise Packaging, Billerud Americas Corporation, Lecta, Dunn Paper Company, Koehler Holding Se & Co. KG, and JK Paper among others.

Coated Paper Report Scope