Cold Brew Coffee Market Overview, Growth, Trends, Analysis, Research Report (2021-2031)

The cold brew coffee market is expected to register a CAGR of 23% during 2023–2031. Consumption of innovative coffee flavors is likely to remain a key trend in the market.

Cold Brew Coffee Market Analysis:

• The cold brew coffee market is experiencing significant growth, driven by several trends, such as the young generation being willing to explore new coffee varieties and flavors, which drive the growth of the market.
• As the lifestyle is getting busier, it is leading to the rise in demand for ready-to-drink products, and cold brew coffee fits the criteria.
• In addition, with the rise in the consumer knowledge of coffee beans, rising consumer expenditure on more expensive coffee beverages quickly growing health concerns among people, and the rising popularity of cold brew coffee is boosting the market growth.
• Moreover, the major players offer creative and new coffee products that highly focus on premium packaging and unique flavor.

Cold Brew Coffee Market Overview

• Cold brew coffee is a coffee beverage that is made by blending cool water and ground coffee and then steeping it in a refrigerator.
• The cold brew extraction process extracted a series of compounds with different characteristic flavors rather than hot brew.
• Compared with hot brew, such as the Americano or filter coffee, cold brew coffee is mild and sweeter with less acid.
• The process of cold brew coffee does not need to heat the coffee or electricity as well it is a green choice.

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Cold Brew Coffee Market: Strategic Insights

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Cold Brew Coffee Market Drivers and Opportunities

Increasing Popularity of RTD Cold Brew Coffee

• The demand for Ready-to-Drink (RTD) cold brew has become a major factor driving the growth of the cold brew coffee market.
• The convenience and taste of RTD cold brew coffee, coupled with its perception of being healthy, is creating demand.
• As more people lead busy lives, the ready-to-drink feature of RTD cold brew caters to the on-the-go people who need a quick caffeine fix without sacrificing quality.
• Large coffee chains and beverage companies are capitalizing on this trend by offering more products and expanding distribution channels.
• In response to consumer demand, RTD cold brew in nontraditional containers, new flavors, and even different coffee blends have also become part of innovation in the cold-brewing category.
• This consumer trend has increased sales and also brought new consumers into the cold brew segment, helping to drive the overall growth of the cold brew coffee market in the global beverage market.

The Growing Preference for Cold Brew Over Iced Coffee

• The increasing popularity of cold brew over traditional iced coffee is the main driver for the cold brew coffee market.
• Cold brew appeals as an alternative to traditional coffee due to its smoother and less acidic taste relative to conventionally brewed hot coffee.
• Coffee consumers are turning away from conventional iced coffee in favor of cold brew products.
• Coffee shops, retailers, and manufacturers are responding to the trend by expanding the range of cold brew segments, creating hybrid or all-natural cold brew variations, and introducing new flavors and ready-to-drink cold brew options such as MistoBox, Starbucks, Panera Bread’s cold brew served with ice, and the Coffee Bean’s Ice Blended and Ice Pressed both served cold, to name a few.
• Healthy consumers, including millennials, are more likely to choose cold brew for its perceived health benefits and craft appeal.
• As the cold brew trend continues and the market expands, those businesses that invest in equipment and marketing efforts will gain by adding a share of the growing market for coffee that is edging its way towards a more acquired taste.

Cold Brew Coffee MarketSegmentation

The scope of the global cold brew coffee market is segmented based on type, category, and distribution channel.

• Based on type, the cold brew coffee market is segmented into arabica, robusta, and others.
• based on category, the market is bifurcated into traditional and decaf.
• Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.

Cold Brew Coffee Market Share Analysis by Geography

• Cold Brew Coffee Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering cold brew coffee market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers Porter’s Five Forces analysis, which involves the study of major factors that influence the cold brew coffee market in these regions.

Cold Brew Coffee Market Regional Insights

The regional trends and factors influencing the Cold Brew Coffee Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Cold Brew Coffee Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Cold Brew Coffee Market Report Scope

Cold Brew Coffee Market Players Density: Understanding Its Impact on Business Dynamics

The Cold Brew Coffee Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Cold Brew Coffee Market are:

1. Grady's Cold Brew
2. Julius Meinl Industrie holding GmbH
3. Red Thread Coffee Co
4. RISE Brewing Co
5. Sandows London Limited
6. Starbucks Corporation

Disclaimer: The companies listed above are not ranked in any particular order.

Cold Brew Coffee Market News and Recent Developments:

The cold brew coffee market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:

• Bones Coffee Co. has introduced its ready-to-drink (RTD) cold brew lattes in five flavors, including Sinn-O-Bun, French Toast, Holy Cannoli, S'morey Time, and Electric Unicorn, available in Walmart stores. The lattes are made with 100% cold brewed coffee, whole milk, and a touch of sweetness, using Arabica beans ethically sourced from Brazil. (Source: Bones Coffee Co, Newsletter, July 2023)

Cold Brew Coffee Market Report Coverage and Deliverables

The “Cold Brew Coffee Market Size and Forecast (2021 – 2031)” provides a detailed analysis of the market covering below areas:

• Cold brew coffee market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Cold brew coffee market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Cold brew coffee market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the cold brew coffee market
• Detailed company profiles