Contraceptives Market Outlook, Segments, Geography, Dynamics, Recent Developments, and Strategic Insights by 2031

The contraceptives market size is projected to reach US$ 34.89 billion by 2031 from US$ 23.37 billion in 2023. The market is expected to register a CAGR of 5.1% during 2023–2031. Digital fertility methods for family planning is likely to remain a key trend in the market.

Contraceptives Market Analysis

In July 2023, the U.S. Food and Drug Administration approved Opill tablets to prevent pregnancy. This is the first daily oral contraceptive certified for without a prescription. This tablet will provide an option for consumers to purchase oral contraceptive medicine at drug stores, grocery stores, convenience stores, and online.   Furthermore, in October 2023, the Health and Family Welfare Minister launched two new contraceptives in Karnataka. As per the government, the country still has a considerable need for modern contraception. In India, 47.7% of births are poorly spaced and in Karnataka, 56.2% of births are poorly spaced, impacting maternal and infant morbidity.

Contraceptives Market Overview

For easy access to contraceptives, family planning counseling, and online information, the government is taking initiatives. In February 2024, The European Parliamentary Forum for Sexual & Reproductive Rights (EPF) represented the 2024 edition of the Europe Contraception Atlas. This forum brings attention to continuing gaps in access to emergency contraception in Europe. Furthermore, the Ministry of Health and Family Welfare launched Mission Parivar Vikas, a central family planning initiative. Wherein the main objective of the Mission Parivar Vikas family planning scheme is that by 2025, total Fertility Rate should be decreased to 2.1. Furthermore, by 2020, the aim was to increase modern contraceptive usage, and 74% of the demand for modern contraceptives was achieved.

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Contraceptives Market: Strategic Insights

Contraceptives Market

• 
  CAGR (2023 - 2031)

  5.1%
• Market Size 2023
  US$ 23.37 Billion
• Market Size 2031
  US$ 34.89 Billion

Market Dynamics

GROWTH DRIVERS

• Increasing Awareness About Sexually Transmitted Diseases
• Strategic Initiative By Companies

FUTURE TRENDS

• Widespread Demand for Wearable Pregnancy Devices

OPPORTUNITIES

• Government Initiatives and Collabrations in Developing Region

Key Players

• Bayer AG
• Cooper Companies Inc
• Merck Co Inc
• HLL Lifecare Limited
• Church Dwight Inc
• Pregna International Limited
• Mayer Laboratories Inc
• Medicines360
• Prosan International B V
• Cupid Limited

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Product

• Condoms
• Intrauterine Product

End User

• Home Care
• Hospitals
• Clinics

Distribution Channel

• Retail Pharmacy
• Online Pharmacy
• Hospital Pharmacy

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Contraceptives Market Drivers and Opportunities

Increasing Awareness About Sexually Transmitted Diseases

As per the WHO, every day worldwide in the age group between 15–49 years old, more than 1 million curable sexually transmitted infections (STIs) are acquired, of which the majority are asymptomatic. Due to lack of awareness about signs, symptoms, and preventive measures for sexually transmitted infections (STIs) or sexually transmitted diseases (STDs), sexual disease cases are increasing at a rapid rate especially in India. By 2030, the Global Health Sector Strategy aims to end sexually transmitted infections (STIs) should be end as a public health threat. STIs have a direct influence on sexual and reproductive health via stigmatization, cancers, infertility & pregnancy complications,  cancers, and and can increase the risk of HIV. To increase awareness among consumers, government initiatives and sex education programs are increased to reduce the prevalence of STDs which will also offer lucrative opportunities for the growth of the contraceptive market players.

Government Initiatives and Collabrations in Developing Region

In developing economies, governments are taking the initiative to spread awareness through campaigns and conferences. For instance, in November 2023, in Bangkok, Thailand, to improve the access to contraception and advance reproductive rights in the Asia-Pacific region, the contraceptive Policy Atlas for Asia and the Pacific Region 2023 was launched during the 7th Asian and Pacific Population Conference (APPC) event. Furthermore, in February 2024, Bleu, an India-based company, launched its digital campaign #ComeClean, with the responsibility to provide a women-friendly contraceptive solution. For this campaign, the brand has teamed up with media platforms and influencers to highlight on the significance of being mindful of what goes inside the body and to choose Bleu condoms and #ComeClean.

Contraceptives Market Report Segmentation Analysis

Key segments that contributed to the derivation of the contraceptives market analysis are product, end-user, and distribution channel.

• Based on product, the contraceptive market is divided into condoms, intrauterine products (IUDs), vaginal rings, implants, patches, diaphragms, emergency contraceptives, sponges, and others. The condoms segment held a larger market share in 2023
• Based on end user, the market is divided into home care, and hospitals and clinics. The home care segment held a larger market share in 2023.
• Based on distribution channel, the market is divided into retail pharmacy, online pharmacy, and hospital pharmacy. The retail pharmacy segment held a larger market share in 2023.

Contraceptives Market Share Analysis by Geography

The geographic scope of the contraceptives market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America has dominated the market and Asia Pacific is anticipated to grow with the highest CAGR in the coming years. The growth of the Asia Pacific market is due to rising awareness of unwanted pregnancies and the increasing prevalence of STIs. Furthermore, increasing the availability of contraceptives on e-commerce platforms is likely to favor market growth. The one-child policy is a program in China that was launched in 1980 by the Chinese government to limit Chinese families to one child each. This policy was implemented to reduce the growth of rate of China’s enormous population. This was a national policy in China for over three decades. The above factors will propel the Contraceptives market.

Contraceptives Market Report Scope

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Contraceptives Market News and Recent Developments

The contraceptives market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the contraceptives market are listed below:

• Princeton Students for Reproductive Justice (PSRJ) celebrated the launch of condom dispensers around campus with a party in Campus Club. The deployment of condom dispensers around campus represents the culmination of two years of effort by the Contraceptive Access Committee, a PSRJ ad hoc committee. (Source: Princeton Students for Reproductive Justice (PSRJ), Press Release, April 2024)
• Cupid Limited received USFDA approval for the additional variants of Cupid male contraceptives. The company has received USFDA nod for the additional four variants to market them in the United States. Earlier, the company had received USFDA approval for one variant of male contraceptives. (Source: Cupid Limited, Press Release, August 2020)

Contraceptives Market Report Coverage and Deliverables

The “Contraceptives Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Contraceptives market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Contraceptives market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Contraceptives market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments3
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Contraceptives market
• Detailed company profiles