Cut Flowers Market Size Report | Growth & Analysis 2030

[Research Report] The cut flowers market size is projected to grow from US$ 36,835.42 million in 2022 to US$ 53,369.13 million by 2030; the market is expected to record a CAGR of 4.7% from 2022 to 2030.

Market Insights and Analyst View:

Cut flowers refers to flower or flower buds that are cut from the plant on which it is grown. It is usually taken out from plants for its use in decorative purposes. Most gardeners harvest their cut flowers in their gardens, but most countries have a floral industry dedicated to cut flowers. The plants from which the cut flowers are cut vary in climate, culture, and the level of wealth locally. Mostly, the plants for cut flowers are grown in separate fields or greenhouses. The cultivation of cut flowers is intensive as it requires large amounts of highly toxic pesticides and residues. 

Growth Drivers and Challenges:

Cut flowers are used for decorative purposes. They are used in vase arrangements and bouquets at formal events and informal displays to beautify homes and public places, designs for weddings and funerals, corsages, wreaths, similar ornamental articles, and boutonnieres. The event and wedding planners use various flowers for decoration, bouquets, and centerpieces, creating creative event space. According to the Knot Real Wedding Study, the average investment cost in wedding flowers was US$ 2,400 in 2022. In addition, the surging demand for exotic and seasonal flowers for floral decoration to enhance space aesthetics by event and wedding planners has further contributed to the market growth.

Cut Flowers are used for medicinal purposes due to their various health benefits. Flowers are known to have an immediate impact on mood. Their vibrant colors and pleasant fragrances can help reduce stress, anxiety, and depression, improving mental well-being. Studies have shown that flowers can lower cortisol levels (a stress hormone), leading to decreased stress and a more relaxed smile. For instance, a study conducted by Harvard Medical School showed that when flowers are kept at home, people feel less worried, reducing anxiety and depression.

Cut flowers are subject to various legal and nonlegal requirements. International trade in cut flowers often involves significant documentation, including phytosanitary certification, customs declaration, and permits. Strict adherence to these requirements is necessary for cross-border trade. For instance, buyers' phytosanitary requirements, product labeling, and packaging requirements should be followed strictly in European Countries. The European Union has laid down phytosanitary requirements to stop the spread and introduction of organisms' harmful plant products in the region. Cut flowers exported to the EU must comply with the EU legislation on plant health. Most flowers imported into the European Union must be accompanied by an official "phytosanitary certificate," assuring that the phytosanitary conditions of plants and plant products and the shipment has been officially inspected. It should comply with statutory requirements for entry into the European Union and be free of quarantine pests and other harmful pathogens.

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Cut Flowers Market: Strategic Insights

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Report Segmentation and Scope:

The global cut flowers market is segmented on the basis of flower type, application, distribution channel, and geography. Based on flower type, the cut flowers market is segmented into rose; carnation; lilium; chrysanthemum and gerbera; and others. Based on application, the market is bifurcated into home and commercial. Based on distribution channel, the cut flowers market is segmented into supermarkets and hypermarkets, specialty stores/florists, online retail, and others. Geographically, the market is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).

Segmental Analysis:

Based on application, the cut flowers market is bifurcated into home and commercial. The commercial segment holds a significant share of the market. Cut flowers are mainly used as a part of décor at weddings, birthday events, funerals, commercial offices, hotels, industrial institutions, etc. In addition, hotels, restaurants, and resorts often use cut flowers to enhance their ambiance. The increasing demand for fresh flower arrangements for events and functions and the growing preference for unique and exotic flower varieties have propelled the growth of the cut flowers market in commercial applications. Trends such as oversized floral installations, hanging floral arrangements, and unique and bold-colored floral combinations further benefit the market for commercial applications.

Regional Analysis:

The cut flowers market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. The global cut flowers market was dominated by Europe; the market in this region was valued at US$ 253.01 million in 2022. North America is the second major contributor to the market, which holds ~31% of the global market. In North America, many domestic and international players such as Washington Bulb Co., Inc.; Oserian; and Dümmen Orange operate in the cut flowers market. These companies are constantly working toward improving the characteristics and qualities of cut flowers to attract new consumers and widen their consumer base. The major demand for cut flowers is generated on days such as Valentine's Day, Mother's Day, Christmas, and Easter, as people use flowers as gifts to express their emotions and celebrate these special occasions. The wedding and event industry also drives the demand for cut flowers. Couples and event planners use cut flowers in decorations, bouquets, and centerpieces. According to the Knot Real Wedding Study, the average amount invested in wedding flowers was US$ 2,400 in 2022.

Industry Developments and Future Opportunities:

Various initiatives taken by key players operating in the cut flowers market are listed below:

1. In 2022, Selecta One and Moraglia Breeding jointly announced that the two companies entered into a new formal strategic alliance. This strategic partner powerfully strengthens the logistics capability and expertise, including a strong strategy, supply chain, and team management.

Cut Flowers Market Regional Insights

The regional trends and factors influencing the Cut Flowers Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Cut Flowers Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Cut Flowers Market Report Scope

Cut Flowers Market Players Density: Understanding Its Impact on Business Dynamics

The Cut Flowers Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Cut Flowers Market are:

1. The Queen's Flowers Corp
2. Selecta Cut Flowers SAU
3. Sher Holland BV
4. Multiflora Corp
5. Rosebud Ltd

Disclaimer: The companies listed above are not ranked in any particular order.

COVID-19 Pandemic Impact:

The COVID-19 pandemic affected economies and industries in various countries. Lockdowns, travel bans, and business shutdowns in leading countries in North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa negatively affected the growth of various industries, including the consumer goods industries. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and sales of various essential and nonessential products. Various companies announced possible delays in product deliveries and a slump in future sales of their products in 2020. In addition, the bans imposed by various governments in Europe, Asia Pacific, and North America on international travel forced the companies to put their collaboration and partnership plans on hold. All these factors hampered the consumer goods industry in 2020 and early 2021, restraining the cut flower market growth.

Competitive Landscape and Key Companies:

The Queen's Flowers Corp, Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Washington Bulb Co Inc, Dummen Orange Holding BV, Esmeralda Farms LLC, and Marginpar BV are among the prominent players operating in the global cut flowers market. These market players are adopting strategic development initiatives to expand, further driving the market growth.