Direct-To-Consumer Genetic Testing Market Growth, Size, Share, Trends, Key Players Analysis, and Forecast till 2030

The direct-to-consumer genetic testing market size was valued at US$ 1,715.84 million in 2022 and is expected to reach US$ 7,191.68 million by 2030. It is estimated to register a CAGR of 19.6% from 2022 to 2030.

The increasing incidence of genetic disorders and rising public awareness of direct-to-consumer genetic testing are likely to remain the direct-to-consumer genetic testing market trend.

Direct-To-Consumer Genetic Testing Market Analysis

According to the Gimjournal, most prevalence estimates tend to be disease specific, precluding an examination of genetic conditions in the pediatric population overall. An estimated 3.5% to 5.9% of individuals worldwide have 1 of approximately 7000 rare or genetic conditions. According to the Texas.gov, as of 2024,  1 in 22 people in the United States has a genetic disorder. 20-30% of all infant deaths are due to genetic disorders. Direct-to-consumer genetic testing promotes awareness of genetic diseases. It provides personalized information about health, disease risk, and other similar traits. Thus, the rising number of genetic diseases across the globe is expected to drive the global direct-to-consumer genetic testing market

Direct-To-Consumer Genetic Testing Market Overview

The increasing incidence of genetic disorders and rising public awareness of direct-to-consumer genetic testing are driving the demand for direct-to-consumer genetic testing products. However, DTC genetic testing often does not provide appropriate/conclusive results on whether the consumer will develop a disease or not which is one of the factors that are critically impacting the growth of the direct-to-consumer genetic testing market.

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Direct-To-Consumer Genetic Testing Market: Strategic Insights

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Direct-To-Consumer Genetic Testing Market Drivers and Opportunities

Rising Public Awareness to Favor Market

Genetic disorders might impact cognitive development, leading to learning impairments or intellectual disabilities. Raising awareness of genetic disorders is not only about understanding the scientific aspects of such conditions but also about embracing the individuals and families who navigate life with them. According to the National Institutes of Health (NIH), the awareness level of genetic disease is 29.5%. Education is needed for the public about the predisposition, management, and inheritance of genetic diseases. Thus, rising public awareness across the globe is thereby contributing to the direct-to-consumer genetic testing market growth.

New Product Launches is Likely to Propel the Overall Direct-To-Consumer Genetic Testing Market Growth

In July 2023, Quest Diagnostics, one of the US-based diagnostic information service providers, launched its first consumer-focused genetic test named Genetic Insights. The concerned service will help people in understanding the risks of developing inheritable medical conditions. The service will also include personalized health reports and access to genetic counseling which is a service not commonly offered with similar services. Such a factor is responsible for the growth of the direct-to-consumer genetic testing market size.

Direct-To-Consumer Genetic Testing Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Direct-To-Consumer Genetic Testing market analysis are test type and distribution channel.

• Based on test type, the direct-to-consumer genetic testing market has been segmented into nutrigenomics testing, predictive testing, carrier testing, and others. The predictive testing segment held the largest share of the market in 2022; the same segment is likely to follow a similar trend in the market during the forecast period.
• Based on the distribution channel, the direct-to-consumer genetic testing market has been online and offline. The offline segment held a larger share of the market in 2022. However, the online is estimated to register a higher CAGR in the market during the forecast period.

Direct-To-Consumer Genetic Testing Market Share Analysis by Geography

The geographic scope of the direct-to-consumer genetic testing market report is mainly segmented into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South America/South & Central America.

Based on geography, the direct-to-consumer genetic testing market is segmented into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The North America, direct-to-consumer genetic testing market has been analyzed based on three major countries — the US, Canada, and Mexico. The North America market held the largest share in 2023 and is expected to continue a similar trend during the forecast period. The US direct-to-consumer genetic testing market is estimated to hold the largest market share during the forecast period. The cost of DTC genetic testing varies from company to company but is roughly in the range of 100–1,000 US dollars, and DTC genetic testing is generally not covered by insurance. Rising expenditures in healthcare applications is further expected to boost the regional market growth during the forecast period.

Direct-To-Consumer Genetic Testing Market Regional Insights

The regional trends and factors influencing the Direct-To-Consumer Genetic Testing Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Direct-To-Consumer Genetic Testing Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Direct-To-Consumer Genetic Testing Market Market Report Scope

Market Players Density: Understanding Its Impact on Business Dynamics

The Direct-To-Consumer Genetic Testing Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Direct-To-Consumer Genetic Testing Market are:

1. 23andMe, Inc.,
2. Full Genome Corporation Inc.,
3. Ancestry,
4. Counsyl,
5. Gene by Gene,
6. Easy DNA,

Disclaimer: The companies listed above are not ranked in any particular order.

Direct-To-Consumer Genetic Testing Market News and Recent Developments

The Direct-To-Consumer Genetic Testing market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:

• In May 2024, iMeUsWe, one of the Indian genealogy platforms, launched at-home DNA testing services in collaboration with MapMyGenome. The goal is to provide insights into health, wellness, and ancestry, along with genetic counseling. Users can also benefit from India’s largest genetics database focusing on Indian sub-populations. The technology delivers a comprehensive breakdown of their ancestral origins. (Source: HEALTHCARERADIUS, Business)
• In October 2023, Basepaws, one of the leaders in feline DNA testing and genetics, entered canine market with the most extensive DNA test for dogs, accelerating the health genetic testing landscape. Basepaws Breed + Health Dog DNA Test helps pet owners shift from reactive to proactive care, offering convenient and easy swabbing and mobile-friendly results for a simplified experience. (Source: Zoetis, Media Statement Details)

Direct-To-Consumer Genetic Testing Market Report Coverage and Deliverables

The “Direct-To-Consumer Genetic Testing Market Size and Forecast (2020–2030)” report provides a detailed analysis of the market covering the following areas:

• Direct-To-Consumer Genetic Testing Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Direct-To-Consumer Genetic Testing Market trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Direct-To-Consumer Genetic Testing market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Direct-To-Consumer Genetic Testing Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles