The dried cranberry market was valued at US$ 1,207.6 million in 2019 and is projected to reach US$ 1,898.9 million by 2027; it is expected to grow at a CAGR of 5.9% from 2020 to 2027.
Dried cranberries are made by partially dehydrating fresh cranberries, which are red, tart berries. They are mostly used in trail mix, salads, bread, cereals, smoothies, juices, and baked food to enhance their taste. Dried cranberries are consumed as snacks in the North American countries, such as the US, Canada, and Mexico. They are most popular in the US and are commonly consumed during the Thanksgiving and Christmas holidays. Similar to other dried fruits, cranberries are a good source of fibers and antioxidants. The commercially produced dried cranberries contain added sugar, and they may also be coated in vegetable oil to keep them from sticking together.
North America accounted for the largest share of the global dried cranberry market in 2019. It is the largest producer and exporter of fresh and processed cranberries worldwide, and the yields are mainly exported to European and Asia countries. The growth of the market in this region is primarily attributed to rising consumer awareness regarding the health benefits of cranberries. Moreover, the growing demand for foodstuffs and cosmetics with portions or extracts of natural products is further projected to boost the demand for dried cranberries in North American countries such as the US, Canada, and Mexico.
COVID-19 outbreak first began in Wuhan (China) during December 2019, and since then, it has spread at a fast pace across the globe. As of December 2020, the US, Brazil, India, Russia, South Africa, Mexico, and the UK are among the worst-affected countries in terms confirmed cases and reported deaths. According to the latest WHO figures, there are ~71,051,805 confirmed cases and 1,608,648 total deaths globally. The outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Food and beverages is one of the major industries suffering serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns, due to this outbreak. The lockdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East and Africa affects the global supply chains and negatively impacts the manufacturing, delivery schedules, and sales of various goods. Moreover, transportation is also a major concern as many borders are closed due to the global travel bans imposed by countries in Europe, Asia, and North America. This also affected business collaborations and partnership opportunities. All these factors are severely limiting the dried cranberry market growth.
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Dried Cranberry Market: Strategic Insights
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Dried Cranberry Market: Strategic Insights
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Market Insights
Health Benefits Associated with Consumption of Cranberries to Boost Demand for Dried Cranberries
Cranberries and the products derived from them, such as dried cranberries, are high in antioxidants, vitamin C, vitamin A, and vitamin K, as well as low in calories. Vitamin E in the dried cranberries is a fat-soluble antioxidant that is involved in immune function. It prevents or delays the chronic diseases such as heart disease, cancer, cataracts, Alzheimer's, and arthritis by ensuring the availability of free radicals in body. Historically, cranberries were used by Native Americans as a part of the treatment of bladder and kidney diseases. The fruit is best known for its role in preventing urinary tract infections (UTIs), specifically for those with recurrent infections. Therefore, increasing awareness regarding the health benefits of cranberries boosts the growth of the dried cranberry market.
Product Type Insights
On the basis of product type, the global dried cranberry market has been segmented into freeze dried, sun dried, infused dried, and others. The infused dried segment led the global dried cranberry market in 2019. Unlike the freeze-drying process, the infusion drying process mostly preserves the original shape and color of the fresh fruits and vegetables. Using this method, the producers can obtain dried cranberries with a high content of healthy fruit sugar (fructose), preserving its original form as much as possible (without the deformation of the conventional drying), which is not possible with other techniques of fruit drying.
Nature Insights
Based on nature, the dried cranberry market is segmented into conventional and organic. The conventional segment accounted a larger share in the global dried cranberry market in 2019, and is expected to register a faster CAGR during the forecast period. Conventional cranberry producers focus more on gaining mass yields of the berries with the use of synthetic fertilizers and pesticides to enhance the overall productivity. The wide adoption of the conventional farming technique is also attributed to the low production costs, which enabler farmers to sell their products at lower costs, which is instrumental in boosting sales. Moreover, the lack of knowledge among farmers regarding the health benefits of organic produce also promotes the market for conventionally produced dried cranberries. The organic yields account for only 5% of the total cranberries produced in the US.
End Use Insights
Based on end use, the dried cranberry market is segmented into bakery products, confectionaries, dairy products, beverages, cereal and snack bars, cosmetics, and others. The bakery products segment accounted for the largest share of the market in 2019 and is expected to register the fastest CAGR during the forecast period. Dried cranberries are extensively used in a variety of bakery products such as bread, rolls, cookies, pies, pastries, and muffins, to enhance the taste and flavor. The rising health-conscious population prefers to go for products that are healthy and nutritious, with natural constituents. Moreover, the growing demand for healthy snacking options and convenience products further boosts the demand for dried cranberries.
Distribution Channel Insights
Based on distribution channel, the dried cranberry market has been segmented into hypermarkets and supermarkets, convenience stores, online channels, and others. The supermarkets and hypermarkets segment accounted for the largest share of the global dried cranberry market in 2019. These are traditional distributional channels in the developed and developing countries. Convenience and affordability are the two main parameters that attract customers to buy products in supermarkets and hypermarkets. Due to rapid urbanization in developing countries such as India, the number of supermarkets and hypermarkets is increasing. The sales of dried cranberries through the hypermarkets and supermarkets are growing at a high pace since the past few years due to the growing attraction of people toward these stores.
The players in the dried cranberry market are implementing the mergers and acquisitions, and research & development strategies to enlarge the customer base and to gain significant market share across the world, which also permits them to maintain their brand name globally.
Dried Cranberry Market Regional Insights
The regional trends and factors influencing the Dried Cranberry Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Dried Cranberry Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
- Get the Regional Specific Data for Dried Cranberry Market
Dried Cranberry Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2019 | US$ 1.21 Billion |
| Market Size by 2027 | US$ 1.9 Billion |
| Global CAGR (2019 - 2027) | 5.9% |
| Historical Data | 2017-2018 |
| Forecast period | 2020-2027 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
Dried Cranberry Market Players Density: Understanding Its Impact on Business Dynamics
The Dried Cranberry Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Dried Cranberry Market are:
- Badger State Fruit Processing, Inc.
- Decas Cranberry Products, Inc.
- Fruit d'Or
- Graceland Fruit Inc.
- Honestly Cranberry
Disclaimer: The companies listed above are not ranked in any particular order.
- Get the Dried Cranberry Market top key players overview
Report Spotlights
- Progressive industry trends in the global dried cranberry market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the global dried cranberry market from 2017 to 2027
- Estimation of global dried cranberry demand across various industries
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
- Recent developments to understand the competitive market scenario and global dried cranberry demand
- Market trends and outlook coupled with factors driving and restraining the growth of the global dried cranberry market
- Decision-making process by understanding strategies that underpin commercial interest with regard to global dried cranberry market growth
- Global dried cranberry market size at various nodes of market
- Detailed overview and segmentation of the global dried cranberry market, as well as its dynamics in the industry
- Global dried cranberry market size in various regions with promising growth opportunities
Dried Cranberry Market – by Product Type
- Freeze Dried
- Sun Dried
- Infused Dried
- Others
Dried Cranberry Market – By End Use
- Bakery Products
- Confectionaries
- Dairy Products
- Beverages
- Cereal & Snack Bars
- Others
Dried Cranberry Market– By Distribution Channel
- Hypermarkets & Supermarkets
- Convenience Stores
- Online
- Others
Company Profiles
- Badger State Fruit Processing, Inc.
- Decas Cranberry Products, Inc.
- Fruit d'Or
- Graceland Fruit Inc.
- Honestly Cranberry
- Mariana Packaging Company
- Meduri Farms Inc.
- Ocean Spray
- Wetherby Cranberry Company
- Wonderland Foods
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type , Nature , End Use , Distribution Channel , and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, Chile, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, Turkey, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Dried cranberries are extensively used in a variety of bakery products to enhance the taste and flavor. Dried cranberries are used in a majority of bakery products such as bread, rolls, cookies, pies, pastries, and muffins, and the dried cranberries are used in the recipes of many bakery product variants. Cranberry is used as a whole or as a flavoring agent in bakery products. Other bakery products made with dried cranberry include cranberry cheesecake, cranberry chocolate chip cookies, cranberry orange scone, cranberry white chocolate country scones, cranberry nut crumb cake, coconut cranberry refrigerator cookies, and cranberry nut orange muffin. The rising health-conscious population prefers to go for products that are healthy and nutritious. Moreover, the growing demand for healthy snacking items and convenience products is further expected to boost the demand for dried cranberries. Several bakery and confectionary companies are using dried cranberries as a useful ingredient to prepare bakery products. This is projected to bolster the demand for dried cranberries over the forecast period.
The major players operating in the global dried cranberry market are Badger State Fruit Processing, Inc., Decas Cranberry Products, Inc., Fruit d'Or, Graceland Fruit Inc., Honestly Cranberry, Mariana Packaging Company, Meduri Farms Inc., Ocean Spray, Wetherby Cranberry Company, and Wonderland Foods among others.
In 2019, the dried cranberry market was predominant in North America at the global level. The growth of the dried cranberry market in this region is primarily attributed to rising awareness regarding the health benefits of dried cranberry among consumers. Moreover, the growing demand for natural products in the food and cosmetic industries is further projected to boost the demand for dried cranberry market in North American countries such as the US, Canada, and Mexico. North America is the largest producer and exporter of fresh and processed cranberries worldwide. The dried cranberries produced in this region are mainly exported to European and Asia countries. These factors are driving the dried cranberry market in the North America region. Various domestic and multinational companies have a strong foothold in the North American dried cranberry market. Some of the key players operating in the North America dried cranberry market are Fruit d'Or, Graceland Fruit Inc., and Ocean Spray, among others.
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The List of Companies - Dried Cranberries Market
- Badger State Fruit Processing, Inc.
- Decas Cranberry Products, Inc.
- Fruit d'Or
- Graceland Fruit Inc.
- Honestly Cranberry
- Mariana Packaging Company
- Meduri Farms Inc.
- Ocean Spray
- Wetherby Cranberry Company
- Wonderland Foods
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