[Research Report] The education and learning analytics market expected to grow from US$ 3890.3 million in 2020 to US$ 16835.9 million by 2027; it is estimated to grow at a CAGR of 23.3% from 2020 to 2027.
Increasing demand for online courses and professional certifications is attributing to the growth of the market. Increasing demand for online courses and a dramatic increase in the number of registrations for online programs are creating a huge opportunity for vendors operating in the education and learning analytics market. The market for online courses is highly fragmented due to the presence of a large number of players operating in the market globally. The learning analytics vendors must focus on partnerships with online course providers to expand their footprints globally.
Online learning is becoming an essential part of the educational landscape. The online program enrollments are increasingly driven by the rising number of students who are looking for flexible formats for certificates, courses, and degree programs to support career placement as well as to pursue advanced studies. Students who enrolled in on-campus programs are also focusing on registering for the hybrid to fully online courses during their enrollment. Online masters’ degrees are booming among students as many prestigious and large institutions are shifting toward various online degree programs owing to the high-quality technical assistance in the learning experience. Further, corporate professionals are also focusing on pursuing various courses for their professional growth. Thus, the surging demand for online courses are expected to provide a huge opportunity for education and learning analytics vendors, globally.
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Education and Learning Analytics Market: Strategic Insights
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Education and Learning Analytics Market: Strategic Insights
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Impact of COVID-19 Pandemic on Education and Learning Analytics Market
While there are diverse viewpoints on the damage, which COVID-19 may cause, the fact remains that COVID-19 is spreading worldwide. New cases are rising in locations including, the US, Canada, Europe, Africa, the Middle East, India, Australia, South Korea, India, and Japan, among several other countries. Though the impacts on diverse businesses are well-known, the education sector is also facing the largest disruption in recent remembrance.
Educational institutions worldwide are responding to travel bans as well as quarantines with a move to online learning. The emergency may initiate an online boom for education – or it may at least make countries more ready to manage with the next emergency
Market Insights–Education and Learning Analytics Market
Increasing adoption of advanced technology among educational institutes in developing countries
Educational institutes are heavily investing in advanced technology to gain a competitive edge and to adopt the best possible education system. On the other hand, students are also willing to invest in order to get the best education. Both educational institutes and students have a high potential to invest in the technology-driven education system, which is having a high impact on market growth. Schools and universities are investing in technology to improve its educational operations such as financial planning, course planning, student retention, and the effective process of delivery of information to students.
The education sector has experimented with technological advances as diverse as classroom programs to app-based learning. Some of the technologies have become a permanent part of the higher education system. The rapidly evolving technology is transforming the educational sector.
Advanced technology, such as big data analysis, offers unprecedented opportunities for educators to reach out to its students in a new way. It provides a deeper understanding of students' experience while learning, and it also helps to evaluate the state of the education system. A few of the key areas where big data plays a key role in the education sector are customized programs, improvement in student results, reduce dropout, and others. Similarly, learning analytics enables to improve the course delivery process, performance management, operations management, finance management, and others. All these advantages associated with the technologies are enabling the educational institutes to adopt smart technology solutions. The increasing adoption of advanced technology solution in the educational sector is expected to drive the global education and learning analytics market during the forecast period.
Component-Based Insights
Based on component, the education and learning analytics market is segmented into software and services. The software segment held the largest market share in 2019.
Players operating in the education and learning analytics market are mainly focused on the development of advanced and efficient products.
- In 2019, SAS Institute Inc. invested in the people behind the analytics, to help educate the new generation to change what's possible, and to train a workforce for a transformed economy. Several new programs and initiatives – all part of the overall commitment SAS has to promoting analytics education for all – were introduced during SAS® Global Forum 2019.
- In 2019, Microsoft acquired DataSense, an integration platform as a service (IPaaS) product targeting education solution providers and U.S. school districts, from San Francisco company BrightBytes. The development team will join Microsoft’s global education division as part of the deal.
The education and learning analytics market is been segmented as follows:
Education and Learning Analytics Market Regional Insights
The regional trends and factors influencing the Education and Learning Analytics Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Education and Learning Analytics Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
- Get the Regional Specific Data for Education and Learning Analytics Market
Education and Learning Analytics Market Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2020 | US$ 3.89 Billion |
| Market Size by 2027 | US$ 16.84 Billion |
| Global CAGR (2020 - 2027) | 23.3% |
| Historical Data | 2018-2019 |
| Forecast period | 2021-2027 |
| Segments Covered |
By Component
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
Market Players Density: Understanding Its Impact on Business Dynamics
The Education and Learning Analytics Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Education and Learning Analytics Market are:
- Watershed Systems, Inc.
- SAS Institute Inc.
- SAP SE
- Microsoft Corporation
- Happiest Minds
Disclaimer: The companies listed above are not ranked in any particular order.
- Get the Education and Learning Analytics Market top key players overview
Education and Learning Analytics Market – by Component
- Software
- Services
Education and Learning Analytics Market – by Application
- Performance Management
- Operations Management
- Budget and Finance Management
- People Acquisition and Retention
- Curriculum Development and Intervention Management
Education and Learning Analytics Market – by End User
- Academics
- Corporate
Education and Learning Analytics Market – by Geography
North America
- US
- Canada
- Mexico
Europe
- France
- Germany
- Italy
- Russia
- U.K
- Rest of Europe
Asia Pacific (APAC)
- Japan
- China
- Australia
- India
- South Korea
- Rest of APAC
Middle East and Africa (MEA)
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
South America (SAM)
- Brazil
- Argentina
- Rest of SAM
Education and Learning Analytics Market – Company Profiles
- Watershed Systems, Inc.
- SAS Institute Inc.
- SAP SE
- Microsoft Corporation
- Happiest Minds
- Ellucian Company L.P.
- Blackboard Inc.
- Alteryx Inc.
- InetSoft Technology Corp.
- Saba Software, Inc.
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component ; Application ; End User
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The education and learning analytics market was dominated by North America due to developed economies such as the US, Canada, and Mexico. The US and Canada are among the most advanced countries in the region, in terms of technology adoption in almost every sector, including education and training. Moreover, the presence of major education and learning analytics players, along with the widespread awareness regarding these solutions, is anticipated to further propel the market growth during the forecast period.
Increasing demand for quality assurance and quality improvement in education system is driving the demand for learning analytics. Many educational institutes are focusing on quality assurance and quality improvement in the education system to fulfill the demand from end-users. Teaching staffs are using various data to improve teaching practices. Most of the colleges and universities are using learning analytics tool as a diagnostic tool on an individual and systematic level. At the individual level, the learning analytics are used for identifying issues, and at a systematic level, it is used for the design of modules and degree programs.
Software segment by component in the education and learning analytics market led the market in 2019. Along with increasing digitalization, businesses of all sizes are focusing on adopting automated solutions to ease their business process. The advancements in applications of Information, Communication, and Technology (ICT) are paving the way for effective businesses. Education and learning analytics software helps to improve the quality of education is increasing with the growing volume of student’s data generated from different systems, such as Virtual Learning Environment (VLE), Learning Management System (LMS), student information system, or a variety of library systems. The software segment exceeds the services segment and is expected to witness the maturation in the future due to the higher adoption of education and learning analytics software solutions.
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The List of Companies - Global Education and Learning Analytics Market
- Watershed Systems, Inc.
- SAS Institute Inc.
- SAP SE
- Microsoft Corporation
- Happiest Minds
- Ellucian Company L.P.
- Blackboard Inc.
- Alteryx Inc.
- InetSoft Technology Corp.
- Saba Software, Inc.
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