Enterprise Text Publishing Market Strategies, Top Players, Growth Opportunities, Analysis and Forecast by 2031

The enterprise text publishing market size is projected to reach US$ 36.31 billion by 2031 from US$ 18.36 billion in 2023. The market is expected to register a CAGR of 8.9% during 2023–2031. Personalized learning content and cross-platform publishing are likely to remain a key trend in the market.

Enterprise Text Publishing Market Analysis

The education sector is experiencing a digital revolution, much like any other industry. The digital ecology surrounding education has expanded dramatically in the past several years.  The ease of use and convenience of learning are two of the many elements driving the use of technology in education. Many EdTech businesses and technology suppliers have entered the market to close the digital transformation gap. They are working with colleges to provide students with more accessible and reasonably priced learning approaches.

Enterprise Text Publishing Market Overview

To close the gap left by the digital transition, countless EdTech businesses and technology suppliers have entered the market. They are actively working with academic institutions to provide students with more accessible and reasonably priced learning approaches. A vast digital ecosystem has emerged in the field of education today, encompassing a wide range of tools and software for virtual interactions, online assignments, content development, and delivery.

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Enterprise Text Publishing Market: Strategic Insights

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Enterprise Text Publishing Market Drivers and Opportunities

AI-Powered Learning to Favor the Market

AI-based staff training solutions are increasing the effectiveness, accessibility, and engagement of learning. It has proven useful in many different businesses for jobs, including research, writing art, finding fraud, translating, and streamlining logistics, among many other things. Scalability is another benefit of AI-powered learning. AI is revolutionizing employee training by offering creative solutions that enhance performance, provide insightful information, and personalize learning for employees.

The Rise of VR and AR in Enterprise Learning

Many businesses are utilizing virtual and augmented reality technologies to develop workforces that are proficient and productive. In fact, as per Hurix Digital’s recent 2023 survey, VR/AR learning has been deemed the top goal for 30% of businesses in the upcoming years. It's safe to assume that these technologies will be very helpful to any sector that relies on experiential learning.

Enterprise Text Publishing Market Report Segmentation Analysis

A key segment that contributed to the derivation of the enterprise text publishing market analysis is product type.

• Based on the product type, the enterprise text publishing market is divided into distance learning, augmented reality, virtual reality, and artificial intelligence. The distance learning segment held the largest share in 2023.

Enterprise Text Publishing Market Share Analysis by Geography

The geographic scope of the enterprise text publishing market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America holds a significant share of the enterprise text publishing market in 2023. The region has a high adoption rate of digital learning technologies. Moreover, the region is home to a fostering ecosystem of tech players investing in innovative tech developments. This is supplementing the market growth in the region.

Enterprise Text Publishing Market Regional Insights

The regional trends and factors influencing the Enterprise Text Publishing Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Enterprise Text Publishing Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Enterprise Text Publishing Market Market Report Scope

Market Players Density: Understanding Its Impact on Business Dynamics

The Enterprise Text Publishing Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Enterprise Text Publishing Market are:

1. Hurix Digital
2. Kotobee (Vijua)
3. VitalSource Technologies
4. Excelsoft Technologies
5. Impelsys Inc.
6. Issuu

Disclaimer: The companies listed above are not ranked in any particular order.

Enterprise Text Publishing Market News and Recent Developments

The enterprise text publishing market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the enterprise text publishing market are listed below:

• Hurix Digital is proud to announce its strategic partnership with Game Learning, a leading educational video game company. This collaboration aims to transform the way K-12 institutions and organizations approach learning and development. (Source: Hurix Digital, Press Release, May 2023)
• Kortext, a global leader in digital learning and student engagement software for higher education, has reached a new agreement with Vodacom Business, part of Africa’s leading mobile communications group, to provide digital learning material – including textbooks and videos – to higher education institutions in South Africa. (Source: Kortext, Press Release, March 2024)

Enterprise Text Publishing Market Report Coverage and Deliverables

The “Enterprise Text Publishing Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Enterprise text publishing market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Enterprise text publishing market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Enterprise text publishing market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the enterprise text publishing market
• Detailed company profiles