Europe and Middle East & Africa Frozen Sweet Potato Market to Grow at a CAGR of 5.0% to reach US$ 2,043.76 million from 2022 to 2030

The Europe and Middle East & Africa frozen sweet potato market size was valued at US$ 1,382.33 million in 2022 and is expected to reach US$ 2,043.76 million by 2030; it is expected to register a CAGR of 5.0% from 2022 to 2030.

Market Insights and Analyst View:

Frozen sweet potato products offer a convenient and versatile option for incorporating these nutritious root vegetables into a meal. Whether in the form of fries, wedges, nuggets, hashbrowns, or other products, these frozen products provide a time-saving solution for busy individuals seeking a healthy addition to their diet. Increasing consumer demand for healthier snacking alternatives has driven the demand for frozen sweet potato products, as they are rich in vitamins, minerals, and fiber. The freezing of sweet potato helps to prevent the nutritional content and ensures its extended shelf life.

Growth Drivers and Challenges:

In recent years, people's lifestyles worldwide have evolved due to hectic work schedules, which has resulted in increased dependency on convenience frozen food products and a rise in demand for frozen snacks. The food industry is witnessing a surge in the consumption of high-quality convenience food. Convenience food, such as frozen meals, frozen snacks, and ready-to-cook products, saves consumers time and effort. The increasing number of smaller households and dual-income families highly impacts the development and popularity of these food items. Due to hectic work schedules, millennials prefer to be efficient with their time and avoid spending it on tedious tasks. Frozen food products have extended shelf life, are suitable for single serve, and save time on food preparation. Hence, frozen products, including frozen snacks and appetizers, are gaining huge traction among consumers.

There is a rise in the consumption of healthy and nutritious food options, which increases the demand for healthy alternatives to conventional foods such as potato fries, nuggets and puffs, and wedges. Sweet potatoes are a healthy alternative to potatoes as they have high fiber and nutritional content, which makes frozen sweet potato products a popular option for health-conscious customers. Thus, the rising demand for frozen food drives the Europe and the Middle East & Africa frozen sweet potato market.

Cold chain logistics are essential for the streamlined functioning and proliferation of the frozen sweet potato businesses across Europe and Middle East & Africa. However, several developing countries in both regions still lack cold chain infrastructure and are unable to provide safe frozen food products to consumers. Although frozen food products have a long shelf life, their wastage is inevitable if not stored at specified low temperatures during handling, transportation, and storage, resulting in contaminated products. Lack of investments due to the monetary crisis in developing economies has slowed the development of cold chain logistics and deployment of cold storage services. Thus, the risk of frozen food wastage due to the lack of cold chain infrastructure in developing countries hampers the growth of the Europe and Middle East & Africa frozen sweet potato market

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Europe and Middle East & Africa Frozen Sweet Potato Market: Strategic Insights

Market Size Value in	US$ 1,382.33 million in 2022
Market Size Value by	US$ 2,043.76 million by 2030
Growth rate	CAGR of 5.0% from 2022 to 2030
Forecast Period	2022-2030
Base Year	2022

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Report Segmentation and Scope:

The Europe and Middle East & Africa frozen sweet potato market is categorized on the basis of type, category, end user, and region. Based on type, the Europe and Middle East & Africa frozen sweet potato market is segmented into fries, nuggets and puffs, wedges, hashbrowns, and others. By category, the market is bifurcated into conventional and organic. By end user, the Europe and Middle East & Africa frozen sweet potato market is divided into food service and food retail. By region, the Europe and Middle East & Africa frozen sweet potato market is segmented into Europe and Middle East & Africa. Based on country, the Europe frozen sweet potato market is further segmented into Germany, the UK, Spain, France, Italy, and the Rest of Europe. By country, the Middle East & Africa market is subsegmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa.

Segmental Analysis:

Based on category, the Europe and Middle East & Africa frozen sweet potato market is bifurcated into conventional and organic. The conventional segment holds a significant share of the Europe and Middle East & Africa frozen sweet potato market. However, the market for the organic segment is expected to grow significantly during the forecast period. The conventional frozen sweet potato products are produced from conventionally grown sweet potatoes. In conventional sweet potato farming, synthetic fertilizers, pesticides, herbicides, and fungicides are used. Growers usually use genetically modified crop varieties to deliver consistent crop yields. Conventional frozen sweet potatoes are cheaper than organic ones; however, using chemicals and fertilizers in conventional farming primarily affects the end product's health and nutrient levels.

Regional Analysis:

By region, the Europe and Middle East & Africa frozen sweet potato market is segmented into Europe and Middle East & Africa. Based on country, the Europe frozen sweet potato market is further segmented into Germany, the UK, France, Spain, Italy, and the Rest of Europe. The Middle East & Africa frozen sweet potato market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. The Europe and Middle East & Africa frozen sweet potato market was dominated by Europe, which accounted for US$ 1,162.89 million in 2022. The frozen sweet potato market growth in Europe is attributed to the increasing consumption of sweet potatoes, rising demand for convenience food products, growing initiatives for product promotion, and the surging interest in healthy food products. The market for sweet potatoes in Europe has increased significantly in the past years, and it will continue to grow in the future. In Europe, the growing import of sweet potatoes, along with local production initiatives, are fostering mainstream consumption and product development. In the UK, the consumption of sweet potatoes is considered high. Sweet potatoes have become one of the popular new foods in the region, which has become a common product in the root vegetables and starchy food category. Product promotion and diversification are boosting the demand for frozen sweet potatoes. Strong marketing efforts by players operating in the region have resulted in the increasing use of frozen sweet potatoes by restaurants and consumers. There is a rise in the number of initiatives in the food industry to transform sweet potatoes into crisps, fries, nuggets, hashbrowns, and other products. In Northern Europe, the product development is especially strong. Hence, consumers are becoming more familiar with the product. All these factors are driving the demand for frozen sweet potato fries, nuggets, wedges, hashbrowns, and other products.

Industry Developments and Future Opportunities:

Initiatives taken by the key players operating in the Europe and Middle East & Africa frozen sweet potato market are listed below:

• In February 2020, Slimming World launched Slimming World frozen sweet potato fries in Iceland with an aim to cater to the growing consumer demand for healthy alternatives for snacking products.

COVID-19 Pandemic Impact:

Increasing inclination toward frozen snacks and a surging preference for convenience food products owing to the rising working population boosted the demand for frozen sweet potatoes before the onset of the COVID-19 pandemic. In addition, product developments by key market players and surging the demand for healthier products have contributed to the growth of the Europe and Middle East & Africa frozen sweet potato market. However, the food & beverages industry experienced adverse impacts of the pandemic during the first quarters of 2020. Many industries had to slow down their operations due to disruptions in the value chain caused by the shutdown of national and international boundaries. Further, social distancing norms and negative economic impact hindered the manufacturing and distribution operations in the Europe and Middle East & Africa frozen sweet potato market. The COVID-19 pandemic also led to an economic recession in the initial month of 2020, leading to financial uncertainties among low-income and mid-income consumers.

Many businesses recovered as governments of various countries in Europe and Middle East & Africa eased social restrictions after the initial months of lockdowns in 2020. The COVID-19 vaccine offered relief from the distressing pandemic, benefiting economies by encouraging businesses to restart their operations. The resumption of operation in manufacturing units positively impacted the Europe and Middle East & Africa frozen sweet potato and led to its recovery in 2021. Manufacturers overcame the demand-supply gap as they were permitted to operate at their total capacities.

Competitive Landscape and Key Companies:

Conagra Brands Inc, Ardo Foods NV, Aviko BV, Birds Eye Ltd, Lamb Weston Holdings Inc, Le Duc Fine Food BV, McCain Foods Ltd, Mondial Foods BV, Handy Food Innovation Ltd, and Sunbulah Food & Fine Pastries Manufacturing Co Ltd are among the prominent players operating in the Europe and Middle East & Africa frozen sweet potato market. These market players are adopting strategic development initiatives to expand, further driving the Europe and Middle East & Africa frozen sweet potato market growth.