Europe Blueberry Extract Market to Grow at a CAGR of 10.4% to reach US$ 114.7 million from 2020 to 2027

The Europe Blueberry Extract market was valued at US$ 47.4 million in 2018 and is projected to reach US$ 114.7 million by 2027; it is expected to grow at a CAGR of 10.4% during the forecast period 2018-2027.

Blueberry extract are derived from small blue berries, which grows on the perennial flowering bush Cyanococcus. These extracts are considered a natural health supplement which is prepared from concentrated blueberry juice. Blueberry extract are known for rich nutritional profile and a rich source of antioxidants, beneficial plant compounds, such as flavonol and anthocyanins, and other vital nutrients. The food and dietary supplement manufacturers are focusing on blueberry extracts products due to the growing awareness regarding their nutritional benefits, leading to an increase in their demand in Europe. Rising health awareness among the population is driving the consumption of natural origin products with natural ingredients. To cater to the Europe Blueberry Extract market demand for blueberry extracts, producers are diversifying the application base of these extracts.

Germany contributed to the largest share of the Europe Blueberry Extract market. Germany is one of the largest market in the region for healthy convenience food products. The German foodservice industry is made up of 222,365 businesses and is dominated by snack bars, restaurants, public housing, guest housing, and catering services. Turnover in the HRI sector has increased steadily since 2009, reaching more than US$ 100 million in 2018. This is due to the shift in consumer lifestyle, preferring a variation in healthy alternatives along with purchasing capacity to pay the product for a high price.

Europe Blueberry Extract Market

Market Insights

Surging demand for dietary supplements and functional food and beverage products

The market for dietary supplements and functional food and beverage products is strongly driven by the shift toward health management practices along with increasing healthcare costs and a growing burden of lifestyle diseases. Dietary supplements are consumed to increase the intake of essential nutritional components in the human body. Factors such as healthy living, increasing standards, and consumption of healthy food products are becoming an essential factor in the healthcare and nutraceutical industry. Consumers are demanding dietary supplements and functional food products so as to promote their health. Further, the rising prevalence of chronic diseases across developed and developing economies such as the Germany, France, Russia, and UK are also contributing to the growth of these industries. This has led to heavy investments by industry players in research and technological innovations to develop products that help maintain human health and the treatment of several diseases. In the wake of increasing demand for dietary supplements and functional food and beverages, the demand for blueberry extract has substantially increased.

Form-Based Market Insights

Based on form, the blueberry extract market is segmented into liquid, powder, dried (dehydrated), and puree. The liquid segment accounted for the largest share of the Europe blueberry extract market in 2018; however, the powder segment is expected to grow at the highest CAGR during the forecast period. Blueberry liquid extract is made from the juice of blueberry, which is enriched with numerous nutrients and antioxidants which helps to cure age-related macular degeneration, Alzheimer’s disease, diabetes, high blood pressure and cholesterol. It contains beneficial compounds such as flavonol quercetin, and anthocyanins, a class of compounds has helped to reduce inflammation and protect against heart disease and cancer. The high nutritional profile of the blueberry extracts has favored the pharmaceutical & dietary supplements segment in Europe.

Europe Blueberry Extract Market, by Form– 2018 and 2027

Application-Based Market Insights

Based on application, the blueberry extract market is segmented into food and beverages, cosmetics and skin care, nutraceuticals, and others. In 2018, the food and beverages segment dominated the Europe blueberry extract market; whereas, the nutraceuticals segment is expected to grow at the fastest rate during 2019–2027. Owing to its various health benefits such as high amount of antioxidants, vitamins, minerals and other nutrients, blueberry extracts are used in functional foods and beverages. Food products such as snacks, confectionery, RTE food items containing natural fruits extracts have gained high demand in recent years. These food products provide consumer with enhanced health and performance by the introduction of ingredients that they lack naturally or the modification of the ingredients that are present.

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Europe Blueberry Extract Market: Strategic Insights

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Product development, merger and acquisition, and business planning are the commonly adopted strategies by companies to expand their product portfolio. Bio-Botanica Inc., Carrubba Inc., FutureCeuticals, Inc., and Life Extension are among the market players implementing this strategy to enlarge the customer base and gain significant market share in Europe, which in turn permits them to maintain their brand name in the European market.

Report Spotlights

• Progressive industry trends in the Europe Blueberry Extract market that help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the Europe Blueberry Extract market from 2017 to 2027
• Estimation of Europe Blueberry Extract demand across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
• Recent developments to understand the market competition in North America
• Market trends and outlook, coupled with factors driving and restraining the growth of the Europe Blueberry Extract market
• Decision-making process by understanding strategies that underpin commercial interest with regard to the Europe Blueberry Extract market growth
• Europe Blueberry Extract market size at various nodes of market
• Detailed overview and segmentation of the Europe Blueberry Extract market, as well as its dynamics in the industry
• Europe Blueberry Extract market size in various regions with promising growth opportunities

Europe Blueberry Extract Market – By Form

• Liquid
• Powder
• Dried (Dehydrated)
• Puree

Europe Blueberry Extract Market – By Application

• Food and Beverages
• Cosmetics and Skin Care
• Nutraceuticals
• Others

Europe Blueberry Extract Market – By Distribution Channel

• Direct Sale
• Indirect Sale

Company Profiles

• Bio-Botanica Inc.
• Carrubba Inc.
• FutureCeuticals, Inc.
• Life Extension
• Mazza Innovation
• Nutragreen Biotechnology Company
• HerboNutra
• Naturalin
• Shaanxi Guanjie Technology Co., Ltd
• Berrico

Report Scope

Europe Blueberry Extract Market Regional Insights

The regional trends and factors influencing the Europe Blueberry Extract Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Europe Blueberry Extract Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Europe Blueberry Extract Market Report Scope

Europe Blueberry Extract Market Players Density: Understanding Its Impact on Business Dynamics

The Europe Blueberry Extract Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Europe Blueberry Extract Market are:

1. Bio-Botanica Inc.
2. Carrubba Inc.
3. FutureCeuticals, Inc.
4. Life Extension
5. Mazza Innovation

Disclaimer: The companies listed above are not ranked in any particular order.