Europe Feminine Hygiene Products Market Key Companies and SWOT Analysis by 2028

The Europe feminine hygiene products market was valued at US$ 6,679.18 million in 2022 and is expected to reach US$ 8,140.24 million by 2028; it is estimated to register a CAGR of 3.4% from 2022 to 2028.

Feminine hygiene products are used to maintain personal hygiene during the time of menstruation, to clean vaginal discharge, remove unwanted hair, and keep internal body parts clean. Sanitary pads, tampons, internal cleaners & sprays, panty liners & shields and disposable razors & blades are collectively termed as feminine hygiene products. Innovative product launches along with increasing health concerns amongst women drive the growth of the feminine hygiene products market. Moreover, increase in number of working women across the globe has fueled the growth of the feminine hygiene products market.

Eco-friendly and reusable feminine hygiene products are becoming popular with rising sustainability concerns among consumers across the region. The non-biodegradability of female hygiene products is a major environmental concern. According to the Women's Environmental Network (WEN), half of the UK’s women population flush tampons away; approximately 1.5–2 billion menstrual items are flushed down Britain's toilets yearly. Thus, environmentally friendly sanitary napkins, panty liners, and tampons, among other feminine hygiene products made of natural fibers, are a viable choice. Organic cotton, jute, banana fiber, and bamboo are among the natural absorbent fibers. They are widely available and biodegradable, with a minimal carbon footprint. Using these fibers also lowers the production costs of feminine hygiene products. The absorbency and retention properties of these natural fibers make them a preferred choice over conventional options. Banana fiber, bamboo fiber, jute fiber, and a combination of cellulose-based hydrogel have a similar absorbency rate as compared to synthetic superabsorbent polymer (SAP). Similarly, in place of non-biodegradable polyethylene and polyurethane, a bio-based plastic made from starch can be utilized as a barrier sheet. A few European companies that create eco-friendly products include Shethinx, Saaltco, and Wearedame. For instance, Boots sells plant-based applicator tampons that are both affordable and eco-friendly. Moreover, companies are adopting novel technologies, and launching reusable panty liners and sanitary pads, which are impermeable, chlorine-free, and reusable/washable. For instance, in May 2021, Zorbies launched washable and reusable incontinence underwear with expanded coverage and absorbency for women. 

Thus, the increasing adoption of reusable and eco-friendly feminine hygiene products is expected to create a new trend in the market during the forecast period.

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Europe Feminine Hygiene Products Market: Strategic Insights

Europe Feminine Hygiene Products Market

• Market Size 2022
  US$ 6,679.18 Million
• Market Size 2028
  US$ 8,140.24 Million

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Regional Overview

• Europe

Market Segmentation

Product Type

• Menstrual Care Products
• Cleaning and Deodorizing Products
• Feminine Hygiene Underwear

Distribution Channel

• Supermarkets and Hypermarkets
• Drug Stores and Pharmacies
• Health and Beauty Stores
• Online Retail

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Europe Feminine Hygiene Products MarketReport Scope

Europe Feminine Hygiene Products Market Report Scope