Europe Lead Generation Solution Market Overview and Growth by 2028

The Europe lead generation solution market is expected to grow from US$ 853.21 million in 2021 to US$ 2,705.03 million by 2028; it is estimated to grow at a CAGR of 17.9% from 2021 to 2028.

The UK, Germany, France, Italy, and Russia are major economies in Europe.  Escalating count of internet users is expected to fuel the Europe lead generation solution market growth. With the continuous developments in internet infrastructure and growing reach of the internet, the count of internet users is increasing rapidly in Europe region. Moreover, with the growth in the technology sector, the penetration of mobile phones and computers has also risen significantly. Lead generation software requires information such as name, address, bank credentials, specific preferences, and educational qualification of the candidates being sourced. With the surge in access to internet, the number of people responding to various online feedback processes and participating in surveys has also increased, voluntarily sharing their information. Primitive credentials can be recorded whenever users are subscribing or downloading any mobile app. Data collected from internet in the form of questionnaires is discrete, which makes its processing and analysis easy and accurate. Collected facts, details, and specifics are useful for mobile network operators, small retail stores, food apps, and various online e-commerce websites. Based on internet data usage and call duration, different mobile network operators can offer specific plans for the particular segment of customers. As per the surveys submitted by consumers, small retail stores can generate leads by informing potential customers about latest schemes and offers. Also, many food apps can use lead generation services to increase their users. Based on the searches for different products and services, lead generation software assists e-commerce websites in identifying potential lead for the particular searched product. Thus, surge in the number of internet users is accelerating the growth of the Europe lead generation solution market.

In case of COVID-19, Europe is highly affected especially France and Russia. The region witnessed a significant decline in revenue from several industries as the government authorities imposed stringent containment measures. Owing to travel restrictions, movement of people from one place to another was reduced drastically. This hampered the demand for automobiles in Europe. European Automobile Manufacturers’ Association (ACEA) declared temporary closures of manufacturing sites because of supply shortages, collapsing demand, and various safety measures. Also, employees getting infected and staying in quarantine further contributed to less productivity of automobiles. All these developments directly affected the companies providing lead generation software and services for sales of various vehicles. Also, the demand for aftersales services such as vehicle insurance, maintenance, and repairs was reduced. However, people are getting more aware and conscious about health expenses, and thus, the requirement for medical insurance is rising notably. Hence, the demand for software and tools required to generate leads for medical insurance is predicted to grow in the region. Medical insurance companies can acquire qualified leads very quickly with the use of respective lead generation platforms. Post-pandemic, the lead generation solution market across Europe is estimated to grow for numerous applications.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe lead generation solution market. The Europe lead generation solution market is expected to grow at a good CAGR during the forecast period.  

Europe Lead Generation Solution Market Segmentation 

Europe Lead Generation Solution Market – By Offering

• Software
• Services

Europe Lead Generation Solution Market – By Enterprise Size

• SMEs
• Large Enterprises

Europe Lead Generation Solution Market, by Country

• France
• Germany
• UK
• Italy
• Russia
• Rest of Europe

Europe Lead Generation Solution Market -Companies Mentioned

• agilecrm.com
• Belkins Inc.
• Bitrix, Inc.
• callboxinc.com
• Cience Technologies      
• HubSpot, Inc.
• Leadfeeder
• TechTarget

Europe Lead Generation Solution Report Scope