False Hair Products Market Size Report | Global & Analysis 2030

[Research Report] The false hair products market size was valued at US$ 8,484.19 million in 2022 and is expected to reach US$ 12,115.21 million by 2030; it is estimated to register a CAGR of 4.6% from 2022 to 2030.

Market Insights and Analyst View:

False hair products are artificial hairpieces designed to enhance or alter one’s natural hair appearance. These products are available in various forms, including hair extensions, hair wigs, and hair pieces. They are often used to add length, volume, or different colors to the hair. False hair products can be made from synthetic fibers or natural human hair, and they offer individuals the flexibility to experiment with different hairstyles without committing to permanent changes. While these products can provide instant transformations, it is essential to choose high-quality options and use them correctly to achieve a natural and seamless look.   

Growth Drivers and Challenges:

Chemotherapy, radiation therapy, and other medical treatments for cancer are designed to eliminate rapidly dividing cells, which unfortunately include hair follicles. As a result, patients undergoing cancer treatment often experience significant hair loss, which can be emotionally distressing and affect their self-esteem.

According to estimates from the International Agency for Research on Cancer (IARC), in 2018, 17.0 million new cancer cases and 9.5 million cancer deaths were reported across the world. By 2040, the new cancer cases and deaths are expected to grow to 27.5 million and 16.3 million, respectively, due to the changing lifestyles and dietary habits, alcohol consumption, and smoking. The burden will probably be even more significant in economically transitioning countries in the future due to the increasing consumption of unhealthy diets, rising addiction to smoking, and physical inactivity.

The demand for false hair products has significantly increased due to the prevalent hair loss caused by cancer treatments. False hair products such as wigs, extensions, etc. provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, false hair products market players are offering a wide range of products, including natural hair wigs, synthetic wigs, synthetic hair pieces, natural hair pieces, and personalized designs. False hair products manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking false hair products that help boost their confidence during a challenging period.

The false hair products market growth is also driven by increasing awareness and understanding of cancer and its effects on patients. Support organizations, medical centers, and community initiatives have actively promoted the availability and benefits of wigs and extensions for cancer patients, encouraging them to embrace false hair products as an empowering option. The Cherian Foundation (TCF), a private charitable trust based out of Chennai, India, started a campaign called "Gift Hair Gift Confidence." In this campaign, the trust joined hands with Dabur Amla Hair Oil to conduct a hair donation and wig donation drive on World Cancer Day 2022. The campaign aimed to eradicate the stigma around cancer and encourage early cancer detection among women. This campaign is committed to provide 150 wigs free of cost to underprivileged cancer patients to help them face life with renewed confidence. Therefore, the increasing hair loss cases due to cancer treatments drive the false hair products market growth.

Unethical practices in the hair industry have given rise to prohibited activities such as the illegal sale of hair and the reduced remuneration of laborers working in the hair industry. The primary sale of hair comes from small agents and mediators who tour villages in countries such as China, India, and Eastern European countries, offering poverty-stricken women small payments to part with their hair.  According to recent research, individuals who face financial difficulties in low-income regions sell their hair. In India, various unethical practices related to selling of hairs are taking place. For instance, slum children are being misled into shaving their heads in exchange for toys; sometimes, husbands force their wives to sell their hair. In addition, even smugglers are engaged in the illegal trade of Indian-origin raw human hair to China via land routes. Smuggling through the land eliminates over 28% import duty while paying a pittance to children who segregate and isolate hair strains in raw and unprocessed human hair. Thus, all the aforementioned factors negatively impact the global false hair products market. 

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False Hair Products Market: Strategic Insights

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Report Segmentation and Scope:

The global false hair products market is segmented on the basis of product type, material, end user, distribution channel, and geography. The false hair products market, based on product type, is segmented into hair extension, hair wig, and hair pieces. By material, the false hair products market is bifurcated into human hair and synthetic hair. Based on end user, the markets is segmented into men, women, and kids. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the global false hair products market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America.

Segmental Analysis:

Based on product type, the false hair products market is segmented into hair extension, hair wig, and hair pieces. The hair extension segment is expected to register the highest CAGR during the forecast period. Hair extensions have become a revolutionary solution in the beauty and fashion world. With the ability to instantly add length, volume, and even highlights to natural hair, they offer a versatile way to achieve a variety of looks. The market for the hair extensions segment is experiencing rapid growth due to the increasing demand for quick and temporary hairstyle changes. Social media platforms, beauty influencers, and celebrities regularly showcase different hairstyles, inspiring individuals to experiment with their appearance. Moreover, hair extensions cater to those with shorter hair and to people with fine or thin hair seeking additional volume. As the quality and variety of extensions continue to improve and people embrace the idea of using extensions as a means of creative expression, the false hair products market for the hair extensions segment is expected to expand in the coming years. 

Regional Analysis: 

The false hair products market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. North America dominated the global false hair products market, and the regional market accounted for US$ 2,995.52 million in 2022. Europe is a second major contributor holding more than 29% share of the global market. Asia Pacific is expected to register a considerable CAGR of over 5% during the forecast period. The Asia Pacific false hair products market is segmented into China, India, Japan, South Korea, and Australia. An increasing number of people facing hair loss in India, China, and Japan due to stress, auto-immune diseases (Alopecia), pollution, fungal infections, cancer, hormonal imbalance, and Polycystic Ovary Syndrome (POS) is propelling the demand for false hair products as a solution for an appearance enhancement. Advancements in wig and extension manufacturing techniques and materials have resulted in better quality, realistic-looking wigs, attracting consumers to opt for them. Evergreen Products Group Ltd, Henan Ruimei Products Co Ltd, Artnature Co Ltd, and Lordhair Co Ltd are among the key manufacturers that dominate the Asia Pacific false hair products market. Further, these leading manufacturers in the region are continuously looking forward to expand their presence in the market.

False Hair Products Market Regional Insights

The regional trends and factors influencing the False Hair Products Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses False Hair Products Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

False Hair Products Market Report Scope

False Hair Products Market Players Density: Understanding Its Impact on Business Dynamics

The False Hair Products Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the False Hair Products Market are:

1. Evergreen Products Group Ltd
2. Hairuwear Inc
3. Henan Ruimei Products Co Ltd
4. Artnature Co Ltd
5. Shake-N-Go Inc

Disclaimer: The companies listed above are not ranked in any particular order.

COVID-19 Pandemic Impact:

The COVID-19 pandemic initially hindered the global false hair products market due to the shutdown of manufacturing units, shortage of labor, disruption of supply chains, and financial instability. The disruption of various industries due to the economic slowdown caused by the COVID-19 outbreak restrained the false hair products supply. Various false hair products stores were closed. However, businesses are gaining ground as previously imposed limitations have been eased across various countries. Moreover, the introduction of COVID-19 vaccines by governments of different countries eased the situation, leading to a rise in business activities worldwide. Several markets, including the false hair products market, reported growth after the ease of lockdowns and movement restrictions.

Competitive Landscape and Key Companies:

Evergreen Products Group Ltd, Hairuwear Inc, Henan Ruimei Products Co Ltd, Artnature Co Ltd, Shake-N-Go Inc, Papillon Hair World, Locks & Bonds, Klix Hair Inc, Easihair Pro, and Balmain Hair Group BV are among the prominent players operating in the global false hair products market.