Flatbread market accounted to US$ 81,796.6 Mn in 2018 and is expected to grow at a CAGR of 6.6% during the forecast period 2019 - 2027, to account to US$ 145,180.9 Mn by 2027.
The largest market share of the North American region is primarily attributed to changes in lifestyle patterns of consumers and preference toward frozen flatbread products. Additionally, the busy lifestyle and changing food habits of the consumers in developed countries such as the US and Canada has led to a surge in demand for convenience food. Flatbreads are widely used in preparing convenience food such as flatbread sandwiches, tortillas, rolls, etc. Therefore, the rising demand for convenience food is projected to boost the demand for flatbread in North America. Moreover, the demand for organic, gluten-free, and non-GMO flatbread products is projected to boost over the forecast period. These products are gaining high acceptance among health-conscious consumers in North America and are positively influencing the growth for the flatbread market in the region.
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Flatbread Market: Strategic Insights
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Flatbread Market: Strategic Insights
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Market Insights
Rising demand for healthy flatbread products has led to the growth of flatbread market
Consumers in developed and developing countries, such as the US, Canada, Germany, France, China, and Japan, are becoming more health-conscious owing to limitless access to online information. This has positively affected the growth of businesses looking to market flatbread products. Health-conscious consumers are more likely to look for specific information associated with food products they are purchasing. Rising consumer awareness regarding health is propelling the demand for healthy, flatbread products such as low fat and sugar. Additionally, factors such as consumer awareness of health issues, higher personal incomes, greater focus on fitness, and rapid urbanization are driving the demand for healthy flatbread products. Major producers in the market are constantly focusing on introducing flatbread products that are rich in nutrients to attract a new consumer segment in developed countries. The health benefits offered by a few type of flatbreads coupled with rising demand for healthy flatbread products drives the growth of the flatbread market.
Introduction of organic, non-GMO, and gluten-free flatbread products will create growth opportunities for the global flatbread market
The demand for organic, non-GMO, and gluten-free flatbread products has grown considerably over the past few years in developed countries. Increasing awareness among consumers about the health benefits of organic, non-GMO, and gluten-free flatbread has bolstered the demand for these products in the market. Additionally, the higher purchasing power of consumers in developed countries such as the US, Canada, Germany, France, UK, Australia, and China is projected to boost the demand for organic products. Consumers in these countries are willing to pay higher prices for products that offer health benefits. Growing food safety concerns among consumers is the main factor driving the demand for organic flatbread.
Product Insights
Based on product, the flatbread market is bifurcated based on tortilla, naan, pita and others. The tortilla segment dominated the global flatbread market. A tortilla is a thin round of unleavened flatbread used in Mexican cuisine. They are mainly used in making enchiladas, burritos, and wraps such as taco. Tortillas are high in protein, vitamins & minerals. Therefore, the demand for tortillas is increasing, owing to its nutritional properties, coupled with the growing health-conscious population across the globe. The rising demand for Mexican food in several regions such as Europe and the Asia Pacific regions is expected to drive the growth for the flatbread market all over the globe.
Distribution Channel Insights
The flatbread market is bifurcated based on distribution channel into supermarket and hypermarket, bakeries, convenience store and others. The supermarket and hypermarket segment accounted for the largest share in the global flatbread market. Among several distribution channel, supermarket and hypermarket have gained relative importance. Producers sell their product to distributors who provide those products to the hypermarkets and supermarkets, depending upon their demand. This proves to be beneficial as the product would get a good sales image in these stores; moreover, there would be no wastage of these products as the manufacturing would take place only on demand and in specific numbers. Apart from this, these stores represent a large variety of product which allows easy comparison and accessibility to several brands. The increasing number of hypermarkets and supermarkets is expected to support the growth of the global flatbread market during the forecast period.
Merger and acquisition and product news were observed as the most adopted strategies in global flatbread market. Few of the recent developments in the global flatbread market are listed below:
2019:Signature Flatbreads launched their new product within its Deli Kitchen brand, its new Greek style flatbreads. It is available in the market in ready to eat format.
2017:California Lavash, a California-based flatbread company, announced Garlic Naan's addition to its hand-stretched flat bread line.
2017:Conagra Brands entered into a definitive agreement to acquire the Sandwich Bros. of Wisconsin business, which produces frozen breakfast and entrée flatbread sandwiches.
Flatbread Market Regional Insights
The regional trends and factors influencing the Flatbread Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Flatbread Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
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Flatbread Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2018 | US$ 81.8 Billion |
| Market Size by 2027 | US$ 145.18 Billion |
| Global CAGR (2018 - 2027) | 6.6% |
| Historical Data | 2016-2017 |
| Forecast period | 2019-2027 |
| Segments Covered |
By Product
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
Flatbread Market Players Density: Understanding Its Impact on Business Dynamics
The Flatbread Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Flatbread Market are:
- American Flatbread Company
- California Lavash
- Conagra Brands, Inc.
- Evron Foods Ltd
- GRUMA, S.A.B. DE C.V
Disclaimer: The companies listed above are not ranked in any particular order.
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GLOBAL FLATBREAD MARKET SEGMENTATION
Global Flatbread Market - By Product
- Tortilla
- Naan
- Pita
- Others
Global Flatbread Market - By Distribution Channel
- Supermarket and Hypermarket
- Bakeries
- Convenience Store
- Others
Global Flatbread Market - By Geography
North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- France
- Italy
- UK
- Spain
- Turkey
- Rest of Europe
Asia Pacific
- Australia
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Middle East and Africa
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
South America
- Brazil
- Argentina
- Rest of SAM
Company Profiles
- American Flatbread Company Inc.
- California Lavash
- Conagra Brands, Inc.
- Evron foods Ltd
- GRUMA, S.A.B. DE C.V
- Klosterman Baking Company
- Kontos Foods Inc.
- Kronos
- Signature Flatbreads Ltd
- Stonefire
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product ; Distribution Channel and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Saudi Arabia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Tortilla is the most widely used flatbread product all over the globe. The mass production of tortilla products and automation in the food and beverage industries has ensured that tortillas are manufactured at low price and are available to customers at low unit cost. The availability of factory produced tortillas with homemade or traditional taste at reasonably low cost is expected to drive the growth of the global tortilla market. The growing share of woman the workforce, rapid urbanization, and the rise in demand for convenience foods such as tortillas is anticipated to spur the growth of tortillas during the forecast period.
The North America accounted for the largest market in the flatbread region. Several domestic and international companies have a strong foothold in the North American region. In the North America region, the US is a major market for flatbread. The rise in demand for convenience food due to the increasing working population has led to a rise in demand for flatbread in the developed and developing countries in North America. Over the past few decades, demand for convenience foods that save household time in meal preparation and cleanup has grown in the US and Canada. Various types of flatbread products such as tortilla, naan, and pita are extensively available in the supermarket and hypermarkets in the US and Canada. Tortillas are more popular in Mexico. This factor has propelled the demand for flatbread products in the North America region.
The growing demand for convenience food products and rising demand for healthy flatbread products have been the major factors that have been favoring the flatbread market all over the globe. With the growth of the fast-food industry and the rise in the disposable income of consumers, consumers are inclining toward convenience foods. Currently, convenience foods are able to sufficiently meet the food requirements of the population in developed countries. As flatbreads are widely used in preparing food products such as flatbread sandwiches, tortillas, and rolls, the flatbread demand is projected to boost during the forecast period.
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The List of Companies in Global Flatbread Market
- American Flatbread Company
- California Lavash
- Conagra Brands, Inc.
- Evron Foods Ltd
- GRUMA, S.A.B. DE C.V
- Klosterman Baking Company
- Kontos Foods Inc
- KRONOS
- Signature Flatbreads LTD
- Stonefire
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