Fortified Water Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

MARKET INTRODUCTION

Fortified water is a form of beverage that contains additional nutrients and flavours such as vitamins, minerals, and natural or artificial flavours. In general, fortified water contains less sugar than soda or any other soft drink of the same size, and it also offers minerals or vitamins to the user, depending on the type of beverage.

MARKET DYNAMICS

Rapid urbanization is propelling market development, as is the growing adoption of a healthy lifestyle by city dwellers, who prefer fortified water. Since fortified water contains no added sugar or other synthetic additives including preservatives, flavors, or colors, it has a higher demand than soft drinks. Consumers are increasingly shifting away from high-sugar and unnatural beverages and toward better-for-you or balanced alternatives. Substitute products such as soft and sports drinks are posing a threat to the demand for fortified water. Furthermore, the demand for flavored and functional water is being hampered by a strong distribution channel for such substitute items, limiting market.

MARKET SCOPE

The "Global Fortified Water Market Analysis to 2031" is a specialized and in-depth study of the food and beverage industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the fortified water market with detailed market segmentation by type, packaging type and distribution channel. The global fortified water market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading fortified water market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global fortified water market is segmented into type, packaging type and distribution channel. By type, the fortified water market is classified into flavored and plain. By packaging type, the fortified water market is classified into bottles, cans, and others. By distribution channel, the fortified water market is classified into supermarkets and hypermarkets, convenience stores, online retail, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global fortified water market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The fortified water market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the fortified water market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely, North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the fortified water market in these regions.

MARKET PLAYERS

The report covers vital developments in the fortified water market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from the fortified water market are anticipated to lucrative growth opportunities in the future with the rising demand for fortified water in the global market. Below mentioned is the list of few companies engaged in the fortified water market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the fortified water market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.

•   Danone S.A
  
•   Nestle SA
  
•   The Coca-Cola Company
  
•   PepsiCo
  
•   Hint Inc.
  
•   NYSW Beverage Brands, Inc.
  
•   The Kraft Heinz Company
  
•   Drink Balance
  
•   Sunny Delight Beverages Company
  
•   Disruptive Beverages Inc.
  

The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the current study.

Fortified Water Report Scope