Frozen Dessert Market Outlook, Segments, Geography, Dynamics, Recent Developments, and Strategic Insights by 2031

The frozen dessert market is expected to register a CAGR of 7% during 2023 – 2031. The frozen dessert market is growing due to growing product innovations and strategic initiatives.

Frozen Dessert Market Analysis

• Frozen dessert manufacturers make significant investment in product innovations to cater its target customer base and meet growing consumer demands. Product innovations help the companies to widen their reach and gain an advantage over their competitors in international markets.
• Frozen desserts with health benefits are becoming more popular among consumers. In the past few years, consumers are willing to spend for frozen desserts claiming health benefits such as nutritional yogurt and the so-called dairy-free version that are rich in lipids, vitamins and other nutrients.
• There is a thriving trend is the frozen desserts market worldwide, ascribed to a number of factors such as changing consumer preferences, rising disposable income, and introduction of diverse range of frozen desserts.

Frozen Dessert Market Overview

• Frozen dessert is a dessert made from the freezing process of liquid, semi-solid and solid ingredients. It is prepared in numerous types, textures, consistencies and tastes, presenting many choices to consumers, that includes ice creams, frozen yoghurt, gelato, sorbets, custard, and dairy-free varieties.
• Factors such as increasing disposable income, change in consumer preference, novel product launches and surging demand for low-sugar and low-calorie desserts are fuelling the market for frozen desserts.
• The health and wellness concern has led to the creation of newer tastes and healthier varied desserts.

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Frozen Dessert Market: Strategic Insights

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Frozen Dessert Market Drivers and Opportunities

Growing Marketing Strategies by Key Market Players to Favor the Market

The growth in the market for frozen desserts can be attributed to digital marketing and influencer promotions, which allow enterprises to expand their reach and improve consumer interaction and engagement. Targeted marketing and customer retention campaigns practitioners typically rely on digitalisation to promote their products and recommend personalised and suitable products for potential customers. Due to the impulsive nature of the purchase, consumers tend to buy frozen desserts often driven by their cravings and immediate wishes. Consumers often purchase frozen desserts through several retail outlets such as supermarkets, convenience stores, and online platforms.

Escalating Sales of Frozen Desserts through Online Platforms to Favor the Market

The emergence of e-commerce has resulted in considerable changes in the way people shop and purchase food products. Consumers prefer online retail platforms for purchasing frozen food. The online sales of food and beverages grew significantly during the COVID-19 outbreak due to the shutdown of convenience and grocery stores across the globe. According to American Frozen Food Institute, online sales of frozen food products increased by 75% in 2021. Thus, the rising sales of frozen dessert through e-commerce platforms is expected to create lucrative opportunities in the frozen dessert market.

Frozen Dessert Market Segmentation Analysis

Key segments that contributed to the derivation of the frozen dessert market analysis are product type, category, and distribution channel.

• Based on product type, the market is segmented into ice-cream, yogurt, cakes and muffins, and others.
• Based on category, the frozen dessert market is divided into sugar-free, and conventional.
• On the basis of distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online retail, and others.

Frozen Dessert Market Share Analysis by Geography

• Frozen Dessert Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia Pacific, Middle East & Africa, and South and Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering frozen dessert market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers Porter’s Five Forces analysis, which involves the study of major factors that influence the frozen dessert market in these regions.

Frozen Dessert Market Regional Insights

The regional trends and factors influencing the Frozen Dessert Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Frozen Dessert Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Frozen Dessert Market Report Scope

Frozen Dessert Market Players Density: Understanding Its Impact on Business Dynamics

The Frozen Dessert Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Frozen Dessert Market are:

1. Nestle SA
2. General Mills Inc
3. Tyson Foods Inc
4. Blue Bell Creameries
5. Unilever
6. Meiji Holdings Co Ltd

Disclaimer: The companies listed above are not ranked in any particular order.

Frozen Dessert Market News and Recent Developments

The frozen dessert market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the frozen dessert market are listed below:

• Unilever introduces 19 new frozen treats for 2022. (Source: Unilever/Press Release/Jan, 2022)
•  Oatly introduces new frozen oatly on a stick. Oatly Group AB announced the introduction of its latest product innovation, Oatly non-dairy frozen dessert bars. (Source: Oatly/Press Release/Nov, 2021)
• CitraPac to launch frozen yogurt dessert line. CitraPac is adding a new line of frozen yogurt dessert products under its Nature’s Premium label. (Source: CitraPac/Press Release/April, 2024)

Frozen Dessert Market Report Coverage and Deliverables

The “Frozen Dessert Market Size and Forecast (2021 – 2031)” provides a detailed analysis of the market covering below areas:

• Frozen Dessert market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Frozen Dessert market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter’s Five Forces and SWOT analysis
• Frozen Dessert market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the frozen dessert market
• Detailed company profiles