Frozen Pizza Market Growth, Forecast and Trends 2031

The Frozen Pizza Market size is projected to reach US$ 31 billion by 2031 from US$ 19 billion in 2023. The market is expected to register a CAGR of 6.5% in 2023–2031. Proliferation e-commerce and increasing demand form developing economies of are likely to remain key frozen pizza market trends.

Frozen Pizza Market Analysis

Rising demand for convenience food products and strategic initiatives by key players in the market are major factors contributing to the growth of market. Further, increasing working women population and rising influence of western culture has contributed to the market growth.

Frozen Pizza Market Overview

Frozen pizza is a ready-to-eat pizza product that is pre-prepared, assembled, and then flash-frozen to preserve its freshness. It typically has a prebaked crust, sauce, cheese, and toppings. The demand for frozen pizza has surged during the forecast period owing to its convenience, longer shelf life, and changing consumer preferences. Increasing demand for convenience food products and surging prefoliation of online platforms attributed to the market growth. In addition, strategic initiatives made by key players, such as product launches, collaboration, and mergers, contribute to market growth.

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Frozen Pizza Market: Strategic Insights

Frozen Pizza Market

• Market Size 2023
  US$ 19 Billion
• Market Size 2031
  US$ 31 Billion

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Type

• Thin Crust
• Pan Crust
• Stuffed Crust

Category

• Organic and Conventional

Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail

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Frozen Pizza Market Drivers and Opportunities

Growing Demand for Convenience Food products to Favor Market

The consumption of high-quality convenience food is increasing among the working population and teenagers. Convenience food, such as ready-to-eat products, saves consumers' time and efforts associated with ingredient shopping, meal preparation, and cooking. Further, the inclination toward convenience foods such as packaged products, including frozen pizza, has upsurged owing to busy lifestyles, increasing demand for on-the-go food products, and rapid urbanization. The increasing demand for protein-rich food and changes in food habits and meal patterns further boost the demand for convenience food. According to the US Department of Agriculture, consumer demand for convenience food has increased, becoming the American staple. Frozen pizza manufacturers are taking several strategic initiatives such as new product launches, production capacity scaleup, mergers and acquisitions, and collaborations to satisfy growing demands by customers and enhance their market position.

Growing Adoption of Gluten-Free Products

The demand for gluten-free claim among the frozen pizza market has upsurged significantly due to the increasing prevalence of gluten-related disorders and a broader health-conscious trend. According to Beyond Celiac, 1 in 133 Americans, or ~1% of the population, suffer from celiac disease in the US.

Frozen Pizza Market Report Segmentation Analysis

Key segments that contributed to the derivation of the frozen pizza market analysis are type, category and distribution channel.

• Based on type, the frozen pizza market is segmented into thin crust, pan crust, stuffed crust, and others.
• By category, the market is bifurcated into organic and conventional.
• In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment dominated the market in 2023.

Frozen Pizza Market Share Analysis by Geography

The geographic scope of the frozen pizza market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

North America has dominated the Frozen Pizza Market. In North America, consumer preferences and dietary habits have evolved. Health-conscious consumers demand a frozen pizza with better-for-you ingredients, and gluten-free or plant-based toppings. The shift in consumer preferences has prompted manufacturers to innovate and offer a broader range of healthier frozen pizza choices, contributing to increased demand. In February 2021, HumanCo launched organic, grain-free frozen pizza bites.

Frozen Pizza Market Market Report Scope

Frozen Pizza Market News and Recent Developments

The frozen pizza market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for speech and language disorders and strategies:

• In 2023, Goeld (part of Shri Bajraj Alliance Ltd, a listed company) announced the launch of new frozen food products available exclusively at reliance retail across India. The new product range includes Pizza Pockets, Panner Pakoda, and Idli. The launch was aimed to cater to the growing demand for frozen food in the country.
• In 2022, Midwestern franchise Imo's Pizza announced the launch of a frozen pizza line across the US. The launch was aimed to cater to the growing consumer demand for frozen pizza.
• In 2022, HyFun Foods announced the range of frozen pizzas, which included four variants - Classic Margherita, Veggie Paradise, Garden Fresh, and Tandoori Paneer in the Indian market to cater to the growing demand.

Frozen Pizza Market Report Coverage and Deliverables

The “Frozen Pizza Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles