Fruit Snacks Market Analysis and Forecast by Size, Share, Growth, Trends 2031

The fruit snacks market size is projected to reach US$ 11.69 billion by 2031 from US$ 7.04 billion in 2023. The market is expected to register a CAGR of 6.5% in 2023–2031. The fruit snacks market is experiencing substantial growth driven by the increasing demand for healthy food and snack options. The developments in the fruit snack market are attributed to the rise of the health and wellness trend, leading to a preference for low-calorie and nutrient-rich snacks. The market is witnessing a surge in the demand for clean-label and natural fruit snacks and innovative flavor offerings. The convenience of fruit snacks and their availability in various retail channels further contribute to the market's expansion, making it a key area of interest for both consumers and manufacturers.

Fruit Snacks Market Analysis

Fruit snacks are high in nutritional content, and offer several health benefits. The growing demand for guilt-free food and raising awareness for healthy eating habits. Evolving healthy food trends and the launch of fruit snacks as an ingredient are driving the demand for fruit snacks. According to the UK wholesaler Epicurium, the sales of healthy snacks grew by 39% in 2023, compared to 2022. The transition towards healthy eating has encouraged manufacturers are come up with high-quality and fine fruit snacks in the market. For e.g., Nutty Goodness, LLC offers Healthy Apple Chips made from organic fruit and nuts, free from preservatives, wheat, soy, or dairy, gluten, or any added sugars.

Fruit Snacks Market Overview

Fruit snacks are produced using real fruits and processed into several forms such as bars, gummies, rolls, peelers, coated fruits, and beverages, specifically to appeal target customer base. The snacks are manufactured using several fruits such as strawberry, raspberry, orange, pineapple, mango, and blends. Moreover, fruit-based snacks are also produced by adding fruits in beverages or dairy products such as yogurt, and smoothies. The addition of fruits helps in boosting the nutritional content of product, while enhancing its sensory profile. Minimally processed fruit snacks with high content of  fruits have essential nutrients such as potassium, vitamins, magnesium, and fiber. The growing demand for on-the-go snacks and the global transition towards healthy eating is expected to fuel the market growth.

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Fruit Snacks Market: Strategic Insights

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Fruit Snacks Market Drivers and Opportunities

Convenience of Fruit Snacks to Favor Market

The convenience of fruit snacks acts as a significant driver in the market due to their portable packaging, catering to busy lifestyles and on-the-go consumption. Additionally, the ready availability of a variety of processed food products, including fruit snacks, provides quick and easily transportable options, meeting the rising demand for ready-to-eat snacks and convenience food products. Overall, the convenience of pre-packaged fruit snacks aligns with the modern consumer's need for quick, portable, and nutritious snack options, driving the demand for fruit snacks in the market.

Increasing Demand for Clean-Label and Natural Products – An Opportunity

An opportunity in the fruit snacks market lies in the increasing demand for clean-label and natural products. Consumers perceive natural products with healthfulness. According to Glanbia Nutritionals report, 40% of consumers perceive snacks containing no additives/preservatives as healthy snacks, whereas 33% consumers perceive natural ingredients/clean label as top attributes that makes food a healthy product. Additionally, the expanding market for fruit bars in developing countries, driven by changing consumer preferences, signifies further potential for market growth.

Fruit Snacks Market Report Segmentation Analysis

Key segments that contributed to the derivation of the fruit snacks market analysis are type, fruit family, and distribution channel.

• Based on type, the fruit snacks market is divided into gummies and flakes, bars and rolls, beverages, and others. Gummies and flakes segment held a significant market share in 2023.
• In terms of fruit, the market is segmented into apple, mango, banana, pineapple, berry, and others. Berry segment held a significant share in 2023.
• Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. Supermarkets and hypermarkets segment held a significant share in 2023.

Fruit Snacks Market Share Analysis by Geography

The geographic scope of the Fruit Snacks Market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

Asia Pacific held a significant market share in the fruit snacks market. The growing demand for convenient, novel food options and shifting consumer preferences have led to the expansion of fruit snacks market in the Asia Pacific. One of the key factors fueling the growth of the fruit snacks market in the Asia Pacific is the increasing influence of healthy and guilt-free food trends. The rising penetration of e-commerce across Asian countries has encouraged the key market players to enhance their online presence by selling fruit snacks through Amazon, Walmart, and individual brand websites. Thus, the rise in health awareness is expected to further boost the global fruit snacks market expansion in the coming years.

Fruit Snacks Market Regional Insights

The regional trends and factors influencing the Fruit Snacks Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Fruit Snacks Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Fruit Snacks Market Report Scope

Fruit Snacks Market Players Density: Understanding Its Impact on Business Dynamics

The Fruit Snacks Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Fruit Snacks Market are:

1. Bare Snacks
2. Crispy Green Inc.
3. General Mills Inc.
4. Ferrero
5. Mount Franklin Foods, LLC

Disclaimer: The companies listed above are not ranked in any particular order.

Fruit Snacks Market News and Recent Developments

The fruit snacks market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for speech and language disorders and strategies:

• Dried fruit snacks brand Rind Snacks launched limited edition Peach Chips. Peach Chips are made from California peaches and added sources of vitamins A and C. The product includes no added preservatives or sugars and is naturally vegan, gluten-free, Koshar certified, and non-GMO verified. (Source: Rind Snacks/Company Website/2022)
• LesserEvil, the better-for-you snack brand, collaborated with Rind Snacks and launched a limited edition Cherry-Lime Popcorn Flavor. The popcorns were made in Coconut oil, and cherry-lime fruit powders were sprinkled. (Source: LesserEvil/Company Website/2022)

Fruit Snacks Market Report Coverage and Deliverables

The “Fruit Snacks Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles