G Suite Business Software Market Growth, Size, Share, Trends, Key Players Analysis, and Forecast by 2031

The G suite business software market size is projected to reach US$ 4927.17 million by 2031 from US$ 2582.23 million in 2023. The market is expected to register a CAGR of 8.6% during 2023–2031. The increasing need for customization and flexibility is likely to remain a key trend in the market.

G Suite Business Software Market Analysis

G Suite allows enterprises and organizations to utilize Google's suite of cloud-based productivity and collaboration tools at the end of their business processes. Various third-party developers and solution providers offer superior governance and management of G suite solutions based on the requirements of the enterprises. Calendly provides a solution for the G suite that works seamlessly with Google Calendar to manage all the bookings and schedule-related activities. Mixmax offers calendaring solutions and an email productivity platform for sales, customer success, recruitment, sales operations, leadership, and entrepreneurs. Third-party companies provide additional tools for the G suite that enhance the productivity and manageability of enterprises and provide clients with customized requirements.

G Suite Business Software Market Overview

G Suite is a Software as a Service (SaaS) suite of applications designed and powered by Google. These cloud-based apps focus on different areas, such as business, collaboration, productivity, and education. Gmail, Docs, Sheets, Drive, Calendar, Google+, Slides, Forms, Sites, Hangouts, and Keep are the main G-Suite tools available by Google. G Suite is a valuable resource for businesses as well as individuals worldwide.

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G Suite Business Software Market: Strategic Insights

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G Suite Business Software Market Drivers and Opportunities

Increasing need for remote work in tech companies

Employers are increasingly interested in positions with companies that offer remote or hybrid work models, and more and more employers are recognizing this trend. From 2021 to 2022, a report from the job listing website FlexJobs.com revealed that listings for remote positions rose from 12% the previous year to 12%. The popularity of remote work has become a major factor and is likely to rise as employers refine their employment policies on working from home. Therefore, the increasing pen need for remote work in tech companies is driving the G suite business software market.

Increasing integration of AI

With the help of AI and ML G suite adds security tools. Various companies are deployoing G suite business software with AI and ML technologies. For instance, in 2020,  the search giant announced several updates to G Suite by using AI, its set of apps that resemble Google Docs and Sheets but are tailored for the office. The company announced this during its annual Google Cloud Next conference in San Francisco. Therefore, the increasing integration of AI with G Suite business software is creating more opportunities for the market.

G Suite Business Software Market Report Segmentation Analysis

Key segments that contributed to the derivation of the G suite business software market analysis are type and end-user.

• Based on the type, the G suite business software market is divided into administration software, ERP software, finance software, HR software, and others. The customized segment held a larger market share in 2023.
• By end users, the market is segmented into individuals, enterprises, and others.

G Suite Business Software Market Share Analysis by Geography

The geographic scope of the G suite business software market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

APAC dominates the G Suite business software market. The G suite business software market in this region is growing due to various factors, such as increasing organizations' initiatives to improve their security and the presence of well-established G suite business software providers.

G Suite Business Software Market Regional Insights

The regional trends and factors influencing the G Suite Business Software Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses G Suite Business Software Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

G Suite Business Software Market Report Scope

G Suite Business Software Market Players Density: Understanding Its Impact on Business Dynamics

The G Suite Business Software Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the G Suite Business Software Market are:

1. GROOVE
2. MAILTRACK.IO
3. Calendly
4. NetHunt Inc.
5. Mixmax
6. Salesforce.com inc.

Disclaimer: The companies listed above are not ranked in any particular order.

G Suite Business Software Market News and Recent Developments

The G suite business software market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the G suite business software market are listed below:

• Google rebranded G Suite, which is a set of online productivity and collaboration tools for businesses that include the likes of Gmail, Drive, Docs and Meet. The new name is Google Workspace, a name the company already hinted at when it first introduced a set of new collaboration tools and Google Meet integrations for the service earlier this year. (Source: Google, Press Release, October 2020)
• Google's G Suite added new AI and security tools. The search giant announced several updates to G Suite, its set of apps that resemble Google Docs and Sheets but are tailored for the office. (Source: Tungsram Group, Press Release, July 2021)

G Suite Business Software Market Report Coverage and Deliverables

The “G Suite Business Software Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• G suite business software market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• G suite business software market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• G suite business software market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the G suite business software market
• Detailed company profiles