Garment Steamers Market Trends, Share and Growth Analysis by 2028

The garment steamers market was valued at US$ 1,662.78 million in 2021 and is projected to reach US$ 2,399.14 million by 2028; it is expected to grow at a CAGR of 5.4% from 2021 to 2028.

Garment steamer is a device used to remove the wrinkles from fabrics and garments using high-temperature steam. The steamers are lightweight, easy to use, and designed to steam different fabrics and garments. The changing lifestyle of the people has made them more work-oriented, having a hectic schedule. Working professionals increasingly prefer garment steamers over traditional irons to save time and effort. Garment steamers are mostly used for delicate materials and attires such as silk, chiffon, lace, wedding dresses, and saris, as well as for formal wear, such as suits and office attire, as they do not burn or damage any fabric.

The garment steamers market in Asia Pacific is expected to grow at the highest CAGR during the forecast period. The growth of the market in this region is mainly attributed to factors such the upsurge in the middle-class population in countries, such as China, India, and South Korea, and growth in urbanization. The changing lifestyle of the consumers and increasing working population are propelling the adoption of modernized household appliances. In addition, hectic work-life schedule along with the long working hours is driving the consumer preference toward convenient household appliances, such as garment steamers. The rising trend of eco-friendly appliances that consume less energy than traditional appliances in the developing countries in this region would boost the garment steamers market growth during the forecast period.

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Garment Steamers Market: Strategic Insights

Garment Steamers Market

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  CAGR (2021 - 2028)

  5.4%
• Market Size 2021
  US$ 1.66 Billion
• Market Size 2028
  US$ 2.4 Billion

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Key Players

• Conair LLC
• Groupe SEB
• Jiffy Steamer Company LLC
• Koninklijke Philips N V
• Maryant Inc
• Panasonic Corporation
• Pure Enrichment
• PurSteamReliable Corp
• Reliable Corp

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Product Type

• Handheld and Upright

Price Range

• Less than US$ 20
• US$ 20 to US$ 70
• More than US$ 70

Tank Type

• Fixed and Removable

Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail

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Impact of COVID-19 Pandemic on Garment Steamers Market

Initially, the COVID-19 pandemic had a negative impact on the garment steamers market. The outbreak distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, which created revenue loss and damage. The disruptions in the production and supply chain have hindered the garment steamers market growth.

There have been various reports indicating that the novel coronavirus can survive for up to 3 days on surfaces and fabrics. The virus can certainly persist on soft surfaces like clothing and blankets. The Centers for Disease Control and Prevention (CDC) has recommended that clothing worn outside should be removed and washed immediately. Along with this, various tests show that steam can kill 99.9% of bacteria, germs, and viruses. The garment steamers emit hot powerful steam that can kill and neutralize germs. According to the CDC, flu viruses are killed by heat above 167°F (75°C). The steam emitted by the garment steamers penetrates the fibers and inner layers of the fabric to deeply sanitize the garments and kill the viruses. Along with this, various manufacturers are providing garment steamers that can sanitize clothes that might have a risk of exposure. For instance, SALAV USA, Laurastar developed garment stammers that can kill 99.9% of the viruses and bacteria along with having a proven success on vanishing the novel coronavirus on the garment. Thus, the increased use of garment steamers to sanitize clothes in the ongoing pandemic is fueling the garment steamers market growth. The COVID-19 outbreak has also led to an increase in the adoption of work from home scenario where people are managing both household and office work simultaneously. Due to hectic schedule and work pressure, people are preferring convenient household products that can provide ease and convenience in doing their household chores. Thus, now consumers are preferring garment steamers over traditional iron as it is quick, effective, and easy-to-use. Along with this, due to the lockdown caused by the COVID-19 pandemic, retail outlets, supermarkets and hypermarkets, and shopping malls were closed, which had a negative impact on distribution channel. As a result, consumer shifted to online retail and the online sales of various products increased. Thus, an increase in online sales provided positive impact to the online distribution channel.

Market Insights

Increase in Working Population Fuels Garment Steamers Market Growth

A garment steamer is a device used to remove the wrinkles from fabrics and garments using high-temperature steam. These garment steamers are lightweight, easy to use, and designed to steam different fabrics and garments. The changing lifestyle of the people has made them more work-oriented, having a hectic schedule. Working professionals increasingly prefer garment steamers over traditional irons to save time and effort. According to the World Health Organization, "workplace stress is the health epidemic of the 21st century." Such a shift in corporate culture makes people feel more stretched than ever after their daily working hours. They are now increasingly striving for convenient household appliances that will help them get through their hectic routine. The lack of time available for performing household tasks, including cleaning, and maintaining the garments, in both in-office and remote working models is bolstering the demand for garment steamers. According to the US Bureau of Labor Statistics, the percentage of the civilian noninstitutional population employed in 2019 is 60.8% compared to 58.6% in 2013. According to International Labour Organization, more than half of the world's labor force is in Asia-Pacific, which indicates that people in such regions will increase their demand for convenient household appliances.

Further, the rising percentage of women in the total workforce in developing countries has added to the demand for garment steamers. Moreover, according to the International Labour Organization, the female labor force participation rate in 2019 was the highest in Sub-Saharan Africa with 61.29%, followed by East Asia and Pacific with 58.83%. Therefore, the increase in the working population is supporting the growth of the garment steamers market across the world.

Product Type Insights

Based on product type, the garment steamers market is bifurcated into handheld and upright. The upright segment accounted for a larger market share in 2020, and it is expected to register a higher CAGR during the forecast period. Upright garment steamers are extremely stable and provide fast and effective wrinkle removal. Built-in hanging options eliminate the need to hunt for a place to hang the clothes at the time of steaming. Upright garment steamers are equipped with a water tank; these steamers are incredibly stable, strong, and safe for delicate fabrics. They also have simple built-in hanging options and a large water tank for prolonged steaming sessions.

Distribution Channel Industry Insights

Based on distribution channel, the garment steamers market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest market share in 2020, whereas the online stores segment is expected to register the highest CAGR during the forecast period. Supermarkets and hypermarkets are a type of self-help shops offering a wide variety of products. They provide extensive merchandise mix along with different brands of garment steamers placed under the same roof. The different varieties of products are placed in eye-catching assortments on the shelves of supermarkets and hypermarkets for the purpose of attracting customers. The high footfall in supermarkets and hypermarkets makes it easier for garment steamers manufacturers to target their customer base.

A few players operating in the garment steamers market are Groupe SEB; Conair LLC; Jiffy Steamer Company, LLC; Koninklijke Philips N.V.; SALAV USA; Maryant, Inc.; Pure Enrichment; Reliable Corp; Panasonic Corporation; and PurSteam. The key companies adopt the mergers & acquisitions and R&D strategies to expand customer base and gain significant share in the global market, which also allow them to maintain their brand name globally.

Report Spotlights

• Progressive industry trends in the garment steamers market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the garment steamers market from 2019 to 2028
• Estimation of global demand for garment steamers   
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
• Recent developments to understand the competitive market scenario
• Market trends and outlook as well as factors driving and restraining the growth of the garment steamers market
• Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
• Size of the garment steamers market size at various nodes
• Detailed overview and segmentation of the market, as well as the garment steamers industry dynamics
• Size of the garment steamers market in various regions with promising growth opportunities

Garment Steamers Market Report Scope

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The report includes the segmentation of the garment steamers market as follows:

By Product Type

• Handheld
• Upright

By Price Range

• Less than US$ 20
• US$ 20 to US$ 70
• More than US$ 70

By Tank Type

• Fixed
• Removable

By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

By Geography

• North America

  • US
  • Canada
  • Mexico

• Europe

  • Germany
  • France
  • UK
  • Italy
  • Russia
  • Rest of Europe

• Asia Pacific (APAC)

  • Australia
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific

• Middle East & Africa (MEA)

  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East & Africa

• South America

  • Brazil
  • Argentina
  • Rest of South America

Company Profiles

• Groupe SEB
• Conair LLC
• Jiffy Steamer Company, LLC
• Koninklijke Philips N.V.
• SALAV USA
• Maryant, Inc.
• Pure Enrichment
• Reliable Corp
• Panasonic Corporation
• PurSteam