The green tea market was valued at US$ 12,777.6 million in 2018 and is expected to grow at a CAGR of 6.0% from 2019 to 2027 to reach US$ 21,456.2 million by 2027.
Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of the Camellia sinensis plant are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves followed by drying them. Green tea is generally produced through enzymatic hydrolysis technique. Green tea is known to be beneficial against various health issues such as depression, various types of cancers such as lung cancer, liver cancer, colon cancer, gastric cancer, and many others. Some of the scientific studies have also proven that the consumption of green tea is beneficial in enhancing the thinking skills and also is helpful in lowering cholesterol and triglycerides in the body. In 2018, Asia Pacific region holds the largest share in the global green tea market. The largest market share of the Asia Pacific region is primarily attributed to changes in lifestyle patterns of consumers and preference toward healthy and natural food products. The demand for green tea is expected to increase in the region with the growing awareness of the health benefits attributed with the consumption of green tea. The green tea manufacturers are expanding their production activities in developed countries such as China, India, Japan, and South Korea so as to meet the rising demands of green tea in the region which is further expected to expand the growth of the Green tea market in the region.
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Green Tea Market: Strategic Insights
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Green Tea Market: Strategic Insights
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Market Insights
Health benefits of flavored green tea is impacting the growth of green tea market
Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. The consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. It also helps in losing weight as it is composed of bioactive substances, including caffeine and polyphenols that help in breaking down of fat cells and discharging them into the circulatory tract, thereby driving its demand. A drink made combining green tea and lemon offers numerous health benefits as it has several anti-inflammatory and anti-microbial properties. Nutrients such as amino acids, vitamins, minerals, polysaccharides, and enzymes are said to be present in Aloe Vera green tea. Cinnamon green tea helps fight stomach and digestive disorders, and increases digestion by enhancing the ability of your body to properly break down food and efficiently absorb nutrients. Basil green tea is helpful in sharpening memory while reducing anxiety. Tulsi green tea is rich in phytonutrients and antioxidants that help protect body against free radicals. The wide application base of green tea and consistent growth in the supply chain is expected to have a positive impact over market size.
Type Insights
Green tea market on the bases of type is bifurcated into green tea bags, green tea instant mixes, iced green tea, and loose leaf and others. The green tea bags segment accounted for the largest share in the global green tea market. Moreover, the loose leaf segment is projected to show significant growth over the forecast period. The green tea bags are generally made of filter paper, food-grade plastic, or silk cotton. The green tea bags are available in different flavors such as ginger, mint, and lemon. As green tea bags are easy to carry and can be prepared instantly these are much preferred in the urban areas. Additionally, the growing prominence of innovative, unique, and ethnic flavors in green tea are increasing the demand for green tea bags in the market. The increasing use of green tea bags has a positive impact on the market size.
Flavour Insights
The green tea market is segmented on the basis of flavour as lemon, aloe vera, cinnamon, vanilla, basil and others. The global green tea market based on form was led by the lemon segment and held the largest market share. The lemon green tea consists of antioxidants, flavonoids, and other phytonutrients which helps fighting several chronic and acute diseases. It is also available in the form of iced lemon green tea. Adding fresh lemon juice to the green tea also helps to increase its medicinal properties along with enhanced taste. The combination of green tea and lemon juice produces a drink which is rich in vitamin C, which has anti-inflammatory and anti-microbial properties. It also enhances heart health and glowing skin. The soothing aroma of the lemon flavored green tea is consumed by the consumer as they have multiple health benefits.
Distribution Channel Insights
On the basis of distribution channel, the global green tea market is categorized into supermarkets & hypermarkets, convenience stores, online and others. In 2018, supermarkets and hypermarkets segment led the global green tea market. Hypermarkets and supermarkets are self-help shops giving a wide variety of green tea products such as green tea mixes and iced green tea, different flavors of green tea including basil, tulsi, honey, lemon etc. These wide range of products are placed in a very organized way in different sections and shelves to attract customers. These types of stores offer an extensive choice of products to the consumers from different brands at one place and affordable prices as compared to other distribution channels. The wide availability of green tea products from various brands at a lower prices has encouraged customers to buy green tea from hypermarkets & supermarkets.
Several strategies are commonly adopted by companies to expand their footprint worldwide, which is further impacting the size of the market. The players present in the green tea market adopt the strategy of expansion and investment in research and development to enlarge customer base and to gain significant market share across the world, which also permits the players to maintain their brand name globally.
Green Tea Market Regional Insights
The regional trends and factors influencing the Green Tea Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Green Tea Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
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Green Tea Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2018 | US$ 12.78 Billion |
| Market Size by 2027 | US$ 21.46 Billion |
| Global CAGR (2018 - 2027) | 6.0% |
| Historical Data | 2016-2017 |
| Forecast period | 2019-2027 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
Green Tea Market Players Density: Understanding Its Impact on Business Dynamics
The Green Tea Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Green Tea Market are:
- AriZona Beverage Co.
- Associated British Foods plc
- Dilmah Ceylon Tea Company PLC.
- Finlays
- Hankook Tea
Disclaimer: The companies listed above are not ranked in any particular order.
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Global Green tea Market - By Type
- Green Tea Bags
- Green Tea Instant Mixes
- Iced Green Tea
- Loose Leaf
- Others
Global Green tea Market - By Flavour
- Lemon
- Aloe Vera
- Cinnamon
- Vanilla
- Basil
- Others
Global Green tea Market - By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Online
- Others
Company Profiles
- AriZona Beverage Co.
- Associated British Foods plc
- Dilmah Ceylon Tea Company PLC.
- Finlays
- Hankook Tea
- ITO EN
- Kirin Holdings Company Ltd
- Nestle S.A.
- Tata Global Beverages
- Unilever
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type ; Flavour , Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Brazil, Canada, China, Germany, India, Japan, Kenya, Mexico, Russian Federation, South Africa, South Korea, Turkey, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The green tea bag segment is expected to lead the global green tea market during the forecast period. Green tea bags are highly in demand across the world owing to its medicinal and nutritional properties. Green tea has many health benefits such as enhances brain function, helps reducing fats, and reduces risks of cancer. The green tea bags are available in various flavors like ginger, mint, lemon, and amongst others. The green tea bags are generally made of filter paper, food-grade plastic, or silk.
APAC held the largest share of the global green tea market. The demand for green tea is expected to increase in the region with the growing awareness of the health benefits attributed with the consumption of green tea. The green tea manufacturers are expanding their production activities in developed countries such as China, India, Japan, and South Korea so as to meet the rising demands of green tea in the region. North America is estimated to register the fastest CAGR in the market over the forecast period. The rapid growth of this region is primarily attributed to the rising awareness related to health benefits and rich nutritional profile offered by green tea
The increasing awareness regarding health benefits and the rising focus of consumers on importance of health are some of the vital factors which are expected to fuel the growth of the green tea market throughout the forecast period. Moreover, the growing number of obesity cases and cardiovascular diseases is projected to boost the demand for green tea across the globe. As green tea is said to reduce the effect of cancer cells, LDL cholesterol and cures body and headache its demand is estimated create lucrative opportunities for the manufacturers over the forecast period.
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The List of Companies - Global Green Tea Market
- AriZona Beverage Co.
- Associated British Foods plc
- Dilmah Ceylon Tea Company PLC.
- Finlays
- Hankook Tea
- ITO EN
- Kirin Holdings Company Ltd
- Nestle S.A.
- Tata Global Beverages
- Unilever
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