Hand Sanitizer Market Size, Growth, Segment Statistics 2027

The hand sanitizer market was valued at US$ 2,421.1 million in 2018 and is projected to be worth US$ 39,223.1 million by 2027, growing at a CAGR of 40.0% during the forecast period.

Hand sanitizers, also known by names such as hand rub and hand antiseptics, are used to neutralize germs and microbes on the surface of the skin. They are frequently used in occupational and healthcare settings when the risk of transmitting infectious pathogens is much higher. The efficacy of hand sanitizers is dependent on various factors such as the quantity of hand sanitizer used, frequency of use, duration of exposure. However, hand sanitizers do not serve as replacements for thorough hand washing. They are rather thought to bring users some of the benefits of handwashing when it is not practical to wash hands. The increasing awareness about hand hygiene, increase in living standard, and rising concern about one's wellness has generated significant demand for hand sanitizers. The use of hand sanitizers has become ubiquitous in a number of public settings, including gyms, restaurants, hospitals, factories, offices, malls, movie theaters, etc. The prevalent use of hand sanitizers is likely to generate significant opportunities for the hand sanitizer industry. Hand sanitizers are easy to use and can be carried anywhere, making popular among school-going children. The healthcare sector is a significantly large consumer of hand sanitizers and generates significant revenue for the hand sanitizer industries. The frequent outbreaks of cases of flu and other contagious diseases are one of the factors behind the growing demand for hand sanitizer products.

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Hand Sanitizer Market: Strategic Insights

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Market Insights

Growing awareness among consumers towards maintaining health and hygiene

The consumers in most developed and developing countries in North America, Europe, and Asia-Pacific are quite a concern regarding the maintenance of a healthy and hygienic lifestyle.

Germs spread through palm & hands enter into the body through the mouth, nose, breaks in the skin, and eyes. These germs cause various diseases, including skin infection, eye infection, cold, stomach aching, and many others. To prevent these diseases, hand sanitizers help a lot by killing germs, bacteria, and viruses up to 99%. Hand sanitizers are available in liquid, spray, and wipes form, which are used to decrease infectious agents on the hands. Along with lifestyle and chronic diseases, cold, fever, infections are commonly spread diseases among consumers; hence people are quite a concern towards preventing the same. Various non-government organizations are also actively working to educate people living in remote areas to maintain health and hygiene. In addition to that, marketing and promotional activities by major manufacturers of hand sanitizers play an important role in creating awareness among consumers. These factors are driving the market growth for hand sanitizers.

Type Insights

The global hand sanitizer market is categorized into three main types such as alcoholic, quaternary ammonia, and triclosan on the basis chemicals used to prepare the same. In 2018, the alcoholic hand sanitizer segment accounted for a larger share of the global hand sanitizer market. However, quaternary ammonia segment is expected to grow at a fastest CAGR during the forecast period. Quaternary ammonium compounds, are potent disinfectant chemicals commonly used in disinfectant wipes, sprays, and other household cleaners that are prepared to kill germs. These compounds are quite effective against bacteria, yeasts, mold, and viruses. They are non-corrosive, do not cause skin irritation, and are also very stable. QUAT Based Sanitizers are stable enough and don’t lose its potency for killing germs over time no matter how frequently it is used. Due to the cost-effectiveness of QUAT, many of the manufacturers are using it while manufacturing hand sanitizers. These factors are influencing the growth of quaternary ammonia-based hand sanitizer market.

Product Form Insights

Based on the product form, the global hand sanitizer market has been segmented into foam sanitizers, gel sanitizers, wipes, and spray sanitizers. In 2018, the hand sanitizer market was led by gel sanitizer with a highest market share and was expected to continue its dominance during the forecast period. However, the foam sanitizer is expected to grow at a fastest CAGR. A real advantage of foam hand sanitizer is that during the application of the product, the product clings to hands. This foam sanitizer does not easily slide off the hands as gel hand sanitizers can. Manufacturers are offering mostly alcohol-free foam hand sanitizers for the consumers. These sanitizers kill 99.9% of most common germs and keep your hands clean and soft. There is a growing demand for these products in places such as daycare centers, fitness centers, hospitals, kitchen countertops, schools, and around the office.

Application Insights

By application, the global hand sanitizer market has been classified into hospitals, restaurants, educational institutions, household, and others. The hospital segment led the hand sanitizer market in 2018 with a higher share and is expected to continue its dominance during the forecast period. Hand sanitizers are used widely in all hospitals and clinics across the globe, which is driving this market. At hospitals across the world, staff dutifully slather on hand sanitizer to prevent the spread of infections. The hand sanitizer dosing systems and dispensers are used for surgical hand disinfection. Alcohol-based hand sanitizers are recommended and widely used in hospitals. The growing popularity of sanitizers as a preventive measure has been identified as one of the critical hand sanitizer market trends that will fuel the growth of the market.

Distribution Insights

The global hand sanitizer market is further segmented on the basis of the distribution channel that includes supermarkets and hypermarkets, convenience stores, online, and others. Hypermarkets and supermarkets segment led the global hand sanitizer market with a highest market share and was expected to continue its dominance during the forecast period. Hypermarkets and supermarkets are self-help shops giving a wide variety of hand sanitizer products such as foam sanitizers, gel sanitizers, wipes, and spray sanitizers. These wide ranges of products are placed in a very organized way in different sections and shelves to attract customers. These types of stores offer an extensive choice of products to consumers from different brands at one place and affordable prices as compared to other distribution channels. Also, similar products are arranged nearby, which provides buyers with an easy time while comparing different products before purchasing a suitable product. Increasing footfall at these places, especially health conscious buyers coupled with the wide availability of hand sanitizer products from various brands at an affordable price has encouraged customers to buy hand sanitizer from hypermarkets & supermarkets.

Companies such as Henkel AG & Company, KGAA, Reckitt Benckiser Group plc, Ecolab, GOJO Industries, Inc., and other companies have been implementing various strategies that have helped the growth of the company and in turn, have brought about various changes in the market. Mergers and acquisitions and product launches are some market initiatives which have been a few of the activities undertaken by these companies to expand their market shares. Such strategies such as product launch and mergers and acquisitions have helped them grow their business.

Hand Sanitizer Market Regional Insights

The regional trends and factors influencing the Hand Sanitizer Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Hand Sanitizer Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Hand Sanitizer Market Market Report Scope

Market Players Density: Understanding Its Impact on Business Dynamics

The Hand Sanitizer Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Hand Sanitizer Market are:

1. Henkel AG & Company, KGAA
2. Unilever
3. The Himalaya Drug Company
4. Ecolab
5. 3M

Disclaimer: The companies listed above are not ranked in any particular order.

Hand Sanitizer Market - By Type

• Alcoholic
• Quaternary Ammonia
• Triclosan

Hand Sanitizer Market - By Product Form

• Foam Sanitizers
• Gel Sanitizers
• Wipes
• Spray Sanitizers

Hand Sanitizer Market - By Application

• Hospitals
• Restaurants
• Educational Institutions
• Household
• Others

Hand Sanitizer Market - By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Hand Sanitizer Market - By Geography

• North America

  • US
  • Canada
  • Mexico

• Europe

  • Germany
  • France
  • UK
  • Russia
  • Rest of Europe

• Asia-Pacific

  • Australia
  • China
  • India
  • Japan
  • Rest of Asia-Pacific

• Middle East and Africa

  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa

• South America

  • Brazil
  • Argentina
  • Rest of South America

Company Profiles

• Henkel AG & Company, KGAA
• Reckitt Benckiser Group plc
• 3M
• Ecolab
• GOJO Industries Inc.
• Unilever plc
• The Himalaya Drug Company
• Godrej Industries Limited
• Procter & Gamble
• S.C. Johnson & Son