[Research Report] The icing and frosting market was valued at US$ 4,883.15 million in 2022 and is expected to reach US$ 6,730.00 million by 2030; it is estimated to record a CAGR of 4.1% during 2022–2030.
MARKET ANALYSIS
Icing and frosting is a dynamic segment of the bakery ingredients in the retail industry, as they are highly used to decorate and add flavors to cakes, pastries, and other baked goods. With a growing global consumer base interested in indulgent treats and specialty desserts, the icing and frosting market has witnessed steady expansion fueled by factors such as urbanization, changing consumer lifestyles, and the popularity of home baking. Product segmentation includes traditional options such as buttercream and royal icing, alongside newer innovations such as fondant and cream cheese frosting, catering to a wide range of tastes and preferences. Distribution channels vary from supermarkets, convenience stores, and specialty bakeries to online retail platforms, reflecting the diverse shopping habits of consumers.
In recent years, there has been a growing demand for natural and organic icing and frosting products, driven by health-conscious consumers seeking cleaner and more transparent ingredients. This has led to the development of products made with plant-based alternatives, natural sweeteners such as maple syrup or honey, and traditional dairy-based frosting. Additionally, the rise of social media and baking shows has led to a growing desire for unique and visually appealing decorations for baked goods. Consumers seek customized and personalized icing and frosting options, creating opportunities for specialty companies offering creative designs and edible prints.
Major factors contributing to the growing icing and frosting market size are the rising interest in home baking, and culinary exploration and globalization. Culinary exploration and globalization foster a demand for diverse, exotic flavors that transcend traditional boundaries. The globalization of food preferences has led to increased exposure to a wide array of culinary influences from across the world. As consumers become adventurous in their taste preferences, there is a growing demand for unique and international flavors in baked goods. This global culinary exploration directly influences the icing and frosting market size, with consumers seeking innovative and premium options that reflect a fusion of diverse tastes and textures.
The multicultural composition of many societies contributes to a demand for icing and frosting that cater to various cultural preferences. As individuals from diverse cultural backgrounds interact and share culinary experiences, there is an increased desire for products that align with specific cultural tastes. This trend is evident in the icing and frosting market, where manufacturers are introducing a range of flavors inspired by various cuisines to appeal to a diverse consumer base. The emphasis on providing products that cater to different cultural palates drives innovation in the icing and frosting market.
The availability of premium and exotic ingredients across the world contributes to the globalization of flavors in the icing and frosting market. Consumers are increasingly seeking products that incorporate unique and high-quality ingredients sourced globally. This has prompted manufacturers to explore a variety of exotic flavors and textures, introducing a level of sophistication to icing and frosting that aligns with the discerning tastes of consumers engaged in culinary exploration. The fusion of global ingredients is meeting the demand for unique flavors and elevating the quality of products in the icing and frosting market.
GROWTH DRIVERS AND CHALLENGES
Culinary exploration and globalization foster a demand for diverse, exotic flavors that transcend traditional boundaries. The globalization of food preferences has led to increased exposure to a wide array of culinary influences from across the world. As consumers become adventurous in their taste preferences, there is a growing demand for unique and international flavors in baked goods. This global culinary exploration directly influences the icing and frosting market, with consumers seeking innovative and premium options that reflect a fusion of diverse tastes and textures.
The multicultural composition of many societies contributes to a demand for icing and frosting that cater to various cultural preferences. As individuals from diverse cultural backgrounds interact and share culinary experiences, there is an increased desire for products that align with specific cultural tastes. This trend is evident in the icing and frosting market, where manufacturers are introducing a range of flavors inspired by various cuisines to appeal to a diverse consumer base. The emphasis on providing products that cater to different cultural palates drives innovation in the icing and frosting market.
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Icing and Frosting Market: Strategic Insights
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Icing and Frosting Market: Strategic Insights
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REPORT SEGMENTATION AND SCOPE
The "Global Icing and Frosting Market Analysis" has been carried out by considering segments such as type, category, distribution channel, and geography. The report provides key statistics on the use of icing and frosting across the world, along with their demand in major regions and countries. In addition, the report provides a qualitative assessment of factors affecting the market performance in major regions and countries. It also includes a comprehensive analysis of the leading players in the market and their key strategic developments. Analysis of the market dynamics is also included to help identify the icing and frosting market trends, key driving factors, and lucrative opportunities that would, in turn, aid in generating higher revenues.
The ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global icing and frosting market, which helps understand the entire supply chain and various factors influencing the icing and frosting market growth.
SEGMENTAL ANALYSIS
The market is segmented on the basis of type, category, distribution channel, and geography. Based on type, the market is segmented into icing and frosting. The frosting segment holds a larger icing and frosting market share. Frosting is a sweet and creamy topping commonly used on baked goods. It is similar to icing but has some differences in ingredients and texture. It is often thicker and fluffier, focusing on creating a smooth and spreadable consistency. Frosting contains powdered sugar, butter, shortening, and flavorings such as vanilla or chocolate. Unlike icing, which may have a more liquid or glaze-like consistency, frosting tends to be more substantial and is often used for decorating cakes, cupcakes, and other desserts.
The increasing popularity of home baking, driven by the desire for homemade treats and creative culinary experiences, has led to a heightened demand for convenient and versatile frosting options. Additionally, the influence of baking shows, both on traditional television and streaming platforms, has inspired individuals to experiment with different frosting techniques to achieve professional-looking results. The demand for customization and personalization in home-baked goods, fueled by events such as birthdays and celebrations, bolsters the need for diverse and flavorful frosting varieties. Popular types of frosting are buttercream, cream cheese frosting, and ganache, each offering a unique taste and texture profile for various dessert applications.
REGIONAL ANALYSIS
The report provides a detailed overview of the global icing and frosting market with respect to five major regions—North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. Asia Pacific accounted for the largest global icing and frosting market share, and the market in the region was valued at ~US$ 1,190 million in 2022. The market in Europe is expected to reach ~US$ 2,090 million by 2030. The market in North America is expected to record a CAGR of ~3% in the forecast period, 2022 to 2030. In Asia Pacific, the upsurge in demand for icing and frosting is influenced by a combination of cultural shifts, evolving consumer tastes, and the growing popularity of Western-style desserts. There is a rise in the middle-class population with increasing disposable income in many Asian countries. This demographic shift has increased interest in premium and indulgent food experiences, including baked goods decorated with beautiful and flavorful icing. As lifestyles become more affluent, the demand for home-baked, visually appealing, and gourmet desserts has expanded, driving the icing and frosting market growth in the region. Additionally, the globalization of food trends, particularly the influence of Western cuisine, has significantly shaped consumer preferences in Asia Pacific.
Icing and Frosting Market Regional Insights
Icing and Frosting Market Regional Insights
The regional trends and factors influencing the Icing and Frosting Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Icing and Frosting Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
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Icing and Frosting Market Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 4.88 Billion |
| Market Size by 2030 | US$ 6.73 Billion |
| Global CAGR (2022 - 2030) | 4.1% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2030 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
Market Players Density: Understanding Its Impact on Business Dynamics
The Icing and Frosting Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Icing and Frosting Market are:
- Wilton Brands LLC
- General Mills Inc
- Conagra Brands Inc
- Dr. Oetker (UK) Ltd
- Dixie's Cakes and More Inc
Disclaimer: The companies listed above are not ranked in any particular order.
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COMPETITIVE LANDSCAPE AND KEY COMPANIES
Wilton Brands LLC, General Mills Inc, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc are among the prominent players profiled in the icing and frosting market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. The icing and frosting market report also includes company positioning and concentration to evaluate the performance of competitors/players in the market.
INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES
Initiatives taken by the key players operating in the icing and frosting market are listed below:
- In 2022, Duncan Hines partnered with the Birthday Party Project to make birthdays a little sweeter for kids in need.
- In 2022, Duncan Hines Partners with Global Superstar Dolly Parton To Bring New Southern-Style Desserts To The Table
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Category, Distribution Channel, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on category, the icing and frosting market is bifurcated into gluten-free and conventional. The demand for conventional icing and frosting remains strong due to its timeless appeal and versatility in enhancing the flavor and presentation of a wide range of baked goods. Traditional icing and frosting recipes typically include powdered sugar, butter, and flavorings, creating a rich and creamy texture. The continuing popularity of classic desserts such as birthday cakes, cupcakes, and cookies has sustained the demand for these conventional toppings. Additionally, the continued growth of the baking industry, both commercially and in home kitchens, contributes to the surge in demand. Consumers often gravitate toward familiar and comforting flavors, and the accessibility of conventional icing and frosting recipes allows for easy customization and creativity in decorating various baked treats. The popularity of these time-tested options is further fueled by the joy and nostalgia of indulging in beautifully frosted desserts.
In 2022, Asia Pacific dominated the global icing and frosting market share. In Asia Pacific, the upsurge in demand for icing and frosting is influenced by a combination of cultural shifts, evolving consumer tastes, and the growing popularity of Western-style desserts. There is a rise in the middle-class population with increasing disposable income in many Asian countries. This demographic shift has increased interest in premium and indulgent food experiences, including baked goods decorated with beautiful and flavorful icing. As lifestyles become more affluent, the demand for home-baked, visually appealing, and gourmet desserts has expanded, driving the icing and frosting market growth in the region. Additionally, the globalization of food trends, particularly the influence of Western cuisine, has significantly shaped consumer preferences in Asia Pacific.
The growing interest in home baking has emerged as a significant driver for the icing and frosting market, catalyzing the demand for diverse, high-quality products. The rise of home baking is intricately tied to a broader cultural shift toward culinary creativity and do-it-yourself experiences. Inspired by popular baking shows and online tutorials, consumers are increasingly taking up baking as a recreational activity. This has led to a surge in demand for premium icing and frosting as home bakers seek to enhance their homemade treats' visual appeal and flavor complexity. Moreover, the therapeutic and stress-relieving aspects of home baking have contributed to the surge in interest. Many individuals turned to baking for relaxation and creative expression during lockdowns and social distancing. This surge in baking as a therapeutic hobby has translated into a heightened demand for icing and frosting, as consumers aim to create visually appealing and indulgent desserts to share with family and friends. The desire for an enjoyable and fulfilling baking experience has driven consumers to explore various icing options, including unique flavors and decorative techniques. The influence of social media platforms has played a pivotal role in the rising interest in home baking and, consequently, the demand for icing and frosting. The sharing culture on platforms such as Instagram and Pinterest has fueled a desire for aesthetically pleasing baked goods. Home bakers are motivated to experiment with different icing techniques to create visually stunning treats worthy of sharing online. This social media-driven trend has created a demand for premium and innovative icing products as consumers seek to replicate or create unique, shareable desserts.
Based on type, the market is segmented into icing and frosting. The frosting segment holds a larger icing and frosting market share. Frosting is a sweet and creamy topping commonly used on baked goods. It is similar to icing but has some differences in ingredients and texture. It is often thicker and fluffier, focusing on creating a smooth and spreadable consistency. Frosting contains powdered sugar, butter, shortening, and flavorings such as vanilla or chocolate. Unlike icing, which may have a more liquid or glaze-like consistency, frosting tends to be more substantial and is often used for decorating cakes, cupcakes, and other desserts.
The major players operating in the global icing and frosting market are Wilton Brands LLC, General Mills Inc, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc among others.
The rise of premium and artisanal offerings is anticipated to be a notable trend in the icing and frosting market, reflecting a shift in consumer preferences toward more sophisticated and high-quality products. Consumers increasingly value craftsmanship and authenticity in their culinary experiences, seeking premium ingredients and artisanal techniques. This trend is particularly evident in the icing and frosting market, where the emphasis on handcrafted, small-batch products has gained traction. Home bakers and consumers alike are drawn to the allure of unique flavors, textures, and visual appeal offered by premium and artisanal icing options.
The demand for premium and artisanal offerings is closely linked to the desire for a more indulgent and sophisticated baking experience. As consumers seek to elevate their homemade treats to a higher culinary standard, there is a growing interest in icing and frosting that go beyond basic functionality. Premium options often include unique flavor profiles, such as exotic extracts, high-quality chocolates, and natural ingredients, providing consumers with a more refined and indulgent palette. The trend of premium and artisanal offerings aligns with the broader movement of consumers viewing baking as a form of self-expression and creativity.
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The List of Companies - Icing and Frosting Market
- Wilton Brands LLC
- General Mills Inc
- Conagra Brands Inc
- Dr. Oetker (UK) Ltd
- Dixie's Cakes and More Inc
- Cake Craft Factory LLC
- The Pillsbury Co LLC
- Rich Products Corp
- The Purple Mixer Inc
- The Simple Kitchen Oakville Inc
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