Icing and Frosting Market Size, Demand, and Forecast | 2030

Icing and Frosting Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Icing and Frosting), Category (Gluten-Free and Conventional), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography

  • Report Code : TIPRE00039001
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 177

Icing and Frosting Market Size, Demand, and Forecast | 2030

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[Research Report] The icing and frosting market was valued at US$ 4,883.15 million in 2022 and is expected to reach US$ 6,730.00 million by 2030; it is estimated to record a CAGR of 4.1% during 2022–2030.

MARKET ANALYSIS

Icing and frosting is a dynamic segment of the bakery ingredients in the retail industry, as they are highly used to decorate and add flavors to cakes, pastries, and other baked goods. With a growing global consumer base interested in indulgent treats and specialty desserts, the icing and frosting market has witnessed steady expansion fueled by factors such as urbanization, changing consumer lifestyles, and the popularity of home baking. Product segmentation includes traditional options such as buttercream and royal icing, alongside newer innovations such as fondant and cream cheese frosting, catering to a wide range of tastes and preferences. Distribution channels vary from supermarkets, convenience stores, and specialty bakeries to online retail platforms, reflecting the diverse shopping habits of consumers.

In recent years, there has been a growing demand for natural and organic icing and frosting products, driven by health-conscious consumers seeking cleaner and more transparent ingredients. This has led to the development of products made with plant-based alternatives, natural sweeteners such as maple syrup or honey, and traditional dairy-based frosting. Additionally, the rise of social media and baking shows has led to a growing desire for unique and visually appealing decorations for baked goods. Consumers seek customized and personalized icing and frosting options, creating opportunities for specialty companies offering creative designs and edible prints.

Major factors contributing to the growing icing and frosting market size are the rising interest in home baking, and culinary exploration and globalization. Culinary exploration and globalization foster a demand for diverse, exotic flavors that transcend traditional boundaries. The globalization of food preferences has led to increased exposure to a wide array of culinary influences from across the world. As consumers become adventurous in their taste preferences, there is a growing demand for unique and international flavors in baked goods. This global culinary exploration directly influences the icing and frosting market size, with consumers seeking innovative and premium options that reflect a fusion of diverse tastes and textures.

The multicultural composition of many societies contributes to a demand for icing and frosting that cater to various cultural preferences. As individuals from diverse cultural backgrounds interact and share culinary experiences, there is an increased desire for products that align with specific cultural tastes. This trend is evident in the icing and frosting market, where manufacturers are introducing a range of flavors inspired by various cuisines to appeal to a diverse consumer base. The emphasis on providing products that cater to different cultural palates drives innovation in the icing and frosting market.

The availability of premium and exotic ingredients across the world contributes to the globalization of flavors in the icing and frosting market. Consumers are increasingly seeking products that incorporate unique and high-quality ingredients sourced globally. This has prompted manufacturers to explore a variety of exotic flavors and textures, introducing a level of sophistication to icing and frosting that aligns with the discerning tastes of consumers engaged in culinary exploration. The fusion of global ingredients is meeting the demand for unique flavors and elevating the quality of products in the icing and frosting market.

GROWTH DRIVERS AND CHALLENGES

Culinary exploration and globalization foster a demand for diverse, exotic flavors that transcend traditional boundaries. The globalization of food preferences has led to increased exposure to a wide array of culinary influences from across the world. As consumers become adventurous in their taste preferences, there is a growing demand for unique and international flavors in baked goods. This global culinary exploration directly influences the icing and frosting market, with consumers seeking innovative and premium options that reflect a fusion of diverse tastes and textures.

The multicultural composition of many societies contributes to a demand for icing and frosting that cater to various cultural preferences. As individuals from diverse cultural backgrounds interact and share culinary experiences, there is an increased desire for products that align with specific cultural tastes. This trend is evident in the icing and frosting market, where manufacturers are introducing a range of flavors inspired by various cuisines to appeal to a diverse consumer base. The emphasis on providing products that cater to different cultural palates drives innovation in the icing and frosting market.

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Icing and Frosting Market: Strategic Insights

Icing and Frosting Market
  • CAGR
    CAGR (2022 - 2030)
    4.1%
  • Market Size 2022
    US$ 4.88 Billion
  • Market Size 2030
    US$ 6.73 Billion

Market Dynamics

GROWTH DRIVERS
  • Rise in Interest in Home Baking
  • Culinary Exploration and Globalization
FUTURE TRENDS
  • Rise of Premium and Artisanal Offerings
OPPORTUNITIES
  • Expansion of E-Commerce

Key Players

  • Wilton Brands LLC
  • General Mills Inc
  • Conagra Brands Inc
  • Dr Oetker UK Ltd
  • Dixie s Cakes and More Inc
  • Cake Craft Factory LLC
  • The Pillsbury Co LLC
  • Rich Products Corp
  • The Purple Mixer Inc

Regional Overview

Regional Overview
  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

Market SegmentType
  • Icing and Frosting
Market SegmentCategory
  • Gluten-Free and Conventional
Market SegmentDistribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

REPORT SEGMENTATION AND SCOPE

The "Global Icing and Frosting Market Analysis" has been carried out by considering segments such as type, category, distribution channel, and geography. The report provides key statistics on the use of icing and frosting across the world, along with their demand in major regions and countries. In addition, the report provides a qualitative assessment of factors affecting the market performance in major regions and countries. It also includes a comprehensive analysis of the leading players in the market and their key strategic developments. Analysis of the market dynamics is also included to help identify the icing and frosting market trends, key driving factors, and lucrative opportunities that would, in turn, aid in generating higher revenues.

The ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global icing and frosting market, which helps understand the entire supply chain and various factors influencing the icing and frosting market growth.

SEGMENTAL ANALYSIS

The market is segmented on the basis of type, category, distribution channel, and geography. Based on type, the market is segmented into icing and frosting. The frosting segment holds a larger icing and frosting market share. Frosting is a sweet and creamy topping commonly used on baked goods. It is similar to icing but has some differences in ingredients and texture. It is often thicker and fluffier, focusing on creating a smooth and spreadable consistency. Frosting contains powdered sugar, butter, shortening, and flavorings such as vanilla or chocolate. Unlike icing, which may have a more liquid or glaze-like consistency, frosting tends to be more substantial and is often used for decorating cakes, cupcakes, and other desserts.

The increasing popularity of home baking, driven by the desire for homemade treats and creative culinary experiences, has led to a heightened demand for convenient and versatile frosting options. Additionally, the influence of baking shows, both on traditional television and streaming platforms, has inspired individuals to experiment with different frosting techniques to achieve professional-looking results. The demand for customization and personalization in home-baked goods, fueled by events such as birthdays and celebrations, bolsters the need for diverse and flavorful frosting varieties. Popular types of frosting are buttercream, cream cheese frosting, and ganache, each offering a unique taste and texture profile for various dessert applications.

REGIONAL ANALYSIS

The report provides a detailed overview of the global icing and frosting market with respect to five major regions—North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. Asia Pacific accounted for the largest global icing and frosting market share, and the market in the region was valued at ~US$ 1,190 million in 2022. The market in Europe is expected to reach ~US$ 2,090 million by 2030. The market in North America is expected to record a CAGR of ~3% in the forecast period, 2022 to 2030. In Asia Pacific, the upsurge in demand for icing and frosting is influenced by a combination of cultural shifts, evolving consumer tastes, and the growing popularity of Western-style desserts. There is a rise in the middle-class population with increasing disposable income in many Asian countries. This demographic shift has increased interest in premium and indulgent food experiences, including baked goods decorated with beautiful and flavorful icing. As lifestyles become more affluent, the demand for home-baked, visually appealing, and gourmet desserts has expanded, driving the icing and frosting market growth in the region. Additionally, the globalization of food trends, particularly the influence of Western cuisine, has significantly shaped consumer preferences in Asia Pacific.

Icing and Frosting Market Report Scope

Report Attribute Details
Market size in 2022 US$ 4.88 Billion
Market Size by 2030 US$ 6.73 Billion
Global CAGR (2022 - 2030) 4.1%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By Type
  • Icing and Frosting
By Category
  • Gluten-Free and Conventional
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Wilton Brands LLC
  • General Mills Inc
  • Conagra Brands Inc
  • Dr Oetker UK Ltd
  • Dixie s Cakes and More Inc
  • Cake Craft Factory LLC
  • The Pillsbury Co LLC
  • Rich Products Corp
  • The Purple Mixer Inc
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

COMPETITIVE LANDSCAPE AND KEY COMPANIES

Wilton Brands LLC, General Mills Inc, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc are among the prominent players profiled in the icing and frosting market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. The icing and frosting market report also includes company positioning and concentration to evaluate the performance of competitors/players in the market.

INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES

Initiatives taken by the key players operating in the icing and frosting market are listed below:

  • In 2022, Duncan Hines partnered with the Birthday Party Project to make birthdays a little sweeter for kids in need.
  • In 2022, Duncan Hines Partners with Global Superstar Dolly Parton To Bring New Southern-Style Desserts To The Table
Report Coverage

Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered

Segment Covered

Type, Category, Distribution Channel, and Geography

Regional Scope

Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope

Country Scope

This text is related
to country scope.

Frequently Asked Questions


Based on the category, which segment led the global icing and frosting market in 2022?

Based on category, the icing and frosting market is bifurcated into gluten-free and conventional. The demand for conventional icing and frosting remains strong due to its timeless appeal and versatility in enhancing the flavor and presentation of a wide range of baked goods. Traditional icing and frosting recipes typically include powdered sugar, butter, and flavorings, creating a rich and creamy texture. The continuing popularity of classic desserts such as birthday cakes, cupcakes, and cookies has sustained the demand for these conventional toppings. Additionally, the continued growth of the baking industry, both commercially and in home kitchens, contributes to the surge in demand. Consumers often gravitate toward familiar and comforting flavors, and the accessibility of conventional icing and frosting recipes allows for easy customization and creativity in decorating various baked treats. The popularity of these time-tested options is further fueled by the joy and nostalgia of indulging in beautifully frosted desserts.

In 2022, which region held the largest share of the global icing and frosting market?

In 2022, Asia Pacific dominated the global icing and frosting market share. In Asia Pacific, the upsurge in demand for icing and frosting is influenced by a combination of cultural shifts, evolving consumer tastes, and the growing popularity of Western-style desserts. There is a rise in the middle-class population with increasing disposable income in many Asian countries. This demographic shift has increased interest in premium and indulgent food experiences, including baked goods decorated with beautiful and flavorful icing. As lifestyles become more affluent, the demand for home-baked, visually appealing, and gourmet desserts has expanded, driving the icing and frosting market growth in the region. Additionally, the globalization of food trends, particularly the influence of Western cuisine, has significantly shaped consumer preferences in Asia Pacific.

What are the drivers for the growth of the global icing and frosting market?

The growing interest in home baking has emerged as a significant driver for the icing and frosting market, catalyzing the demand for diverse, high-quality products. The rise of home baking is intricately tied to a broader cultural shift toward culinary creativity and do-it-yourself experiences. Inspired by popular baking shows and online tutorials, consumers are increasingly taking up baking as a recreational activity. This has led to a surge in demand for premium icing and frosting as home bakers seek to enhance their homemade treats' visual appeal and flavor complexity. Moreover, the therapeutic and stress-relieving aspects of home baking have contributed to the surge in interest. Many individuals turned to baking for relaxation and creative expression during lockdowns and social distancing. This surge in baking as a therapeutic hobby has translated into a heightened demand for icing and frosting, as consumers aim to create visually appealing and indulgent desserts to share with family and friends. The desire for an enjoyable and fulfilling baking experience has driven consumers to explore various icing options, including unique flavors and decorative techniques. The influence of social media platforms has played a pivotal role in the rising interest in home baking and, consequently, the demand for icing and frosting. The sharing culture on platforms such as Instagram and Pinterest has fueled a desire for aesthetically pleasing baked goods. Home bakers are motivated to experiment with different icing techniques to create visually stunning treats worthy of sharing online. This social media-driven trend has created a demand for premium and innovative icing products as consumers seek to replicate or create unique, shareable desserts.

Which product type segment is the fastest growing in the icing and frosting globally?

Based on type, the market is segmented into icing and frosting. The frosting segment holds a larger icing and frosting market share. Frosting is a sweet and creamy topping commonly used on baked goods. It is similar to icing but has some differences in ingredients and texture. It is often thicker and fluffier, focusing on creating a smooth and spreadable consistency. Frosting contains powdered sugar, butter, shortening, and flavorings such as vanilla or chocolate. Unlike icing, which may have a more liquid or glaze-like consistency, frosting tends to be more substantial and is often used for decorating cakes, cupcakes, and other desserts.

Can you list some major players operating in the global icing and frosting market?

The major players operating in the global icing and frosting market are Wilton Brands LLC, General Mills Inc, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc among others.

What are the trends observed in the global icing and frosting market?

The rise of premium and artisanal offerings is anticipated to be a notable trend in the icing and frosting market, reflecting a shift in consumer preferences toward more sophisticated and high-quality products. Consumers increasingly value craftsmanship and authenticity in their culinary experiences, seeking premium ingredients and artisanal techniques. This trend is particularly evident in the icing and frosting market, where the emphasis on handcrafted, small-batch products has gained traction. Home bakers and consumers alike are drawn to the allure of unique flavors, textures, and visual appeal offered by premium and artisanal icing options.
The demand for premium and artisanal offerings is closely linked to the desire for a more indulgent and sophisticated baking experience. As consumers seek to elevate their homemade treats to a higher culinary standard, there is a growing interest in icing and frosting that go beyond basic functionality. Premium options often include unique flavor profiles, such as exotic extracts, high-quality chocolates, and natural ingredients, providing consumers with a more refined and indulgent palette. The trend of premium and artisanal offerings aligns with the broader movement of consumers viewing baking as a form of self-expression and creativity.

The List of Companies - Icing and Frosting Market

  • Wilton Brands LLC
  • General Mills Inc
  • Conagra Brands Inc
  • Dr. Oetker (UK) Ltd
  • Dixie's Cakes and More Inc
  • Cake Craft Factory LLC
  • The Pillsbury Co LLC
  • Rich Products Corp
  • The Purple Mixer Inc
  • The Simple Kitchen Oakville Inc

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