In-flight Advertising Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

MARKET OVERVIEW

In-flight advertising is an advanced method adopted by the airline's operators to generate additional revenue while helping the advertising companies reach the maximum number of customers. The marketing industry is evolving with the rising digitalization trend and expanding its footprint in various modes of ads publishing. The increasing number of airlines and passengers are the key factor attracting the advertising industry to invest more in in-flight advertising strategies. The in-flight advertising act as a source of additional revenues for the airlines besides and helping with product promotion. The Asia Pacific region is foreseen to witness a massive boost during the forecast period owing to several emerging economies in this region.

MARKET SCOPE

The "Global In-flight Advertising Market Analysis to 2031" is a specialized and in-depth study of the aerospace and defense industry with a special focus on the global market trend analysis. The report aims to provide an overview of the In-flight Advertising market with detailed market segmentation by type, aircraft type, end users, and geography. The report provides key statistics on the market status of the leading In-flight Advertising market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

•   On the basis of type, the market is segmented as inflight magazines, baggage tags, display systems, in-flight apps, and others.
  
•   On the basis of aircraft type, the market is segmented as business aircraft and passenger aircraft.
  
  

MARKET DYNAMICS
Drivers:

•   Increasing developments in the field of print and digital media, coupled with a rapid increase in air travelers boost the market growth.
  
•   Growing demand for customized and tailored advertisement is catalyzing the In-flight Advertising market.
  

Restraints:

•   Emergence of smartphones advertising and restriction magazines during COVID - 19 pandemic hindered the market growth.
  

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The In-flight Advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive Porter's Five Forces analysis, highlighting the factors affecting the In-flight Advertising market in these regions

IMPACT OF COVID-19 ON IN-FLIGHT ADVERTISING MARKET

The outbreak of the COVID-19 has severely impacted the defense, aerospace, aviation, and other related industries. The market players have experienced a severe impact due to less demand for advertising services in the first half of 2021. The lowering number of international travelers has significantly limited the adoption of in-flight advertising solutions. Various origination has cut down the budget for advertising strategies, which further declined the market revenue. Post lockdown or from the second half of 2021 market regained its momentum and is expected to continue in the forecasted period of 2031. Also, the rising inclination of customers towards In-flight apps has further impacted the market. As per the InMobi company, in-flight app usage has increased by almost 400 percent.

In-flight Advertising Market Report Analysis

In-flight Advertising Market

• 
  CAGR (2023 - 2031)

  XX%
• Market Size 2023
  US$ XX Million
• Market Size 2031
  US$ XX Million

Report Coverage

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope

• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis

• Industry landscape and competition analysis & recent developments
• Detailed company profiles

• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments

Key Players

• Anuvu
• Atin OOH
• Aviation OOH
• EAM Advertising, LLC
• IMM InternationalÂ
• In-Flight Media
• Ink
• Panasonic Corporation
• PXCom

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

By Type

• In-flight Magazines
• Baggage Tags
• Display Systems
• In-Flight Apps

By Aircraft Type

• Business Aircraft
• Passenger Aircraft

MARKET PLAYERS

The report covers key developments in the In-flight Advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from In-flight Advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for In-flight Advertising in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the In-flight Advertising market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

•   Anuvu
  
•   Atin OOH
  
•   Aviation OOH
  
•   EAM Advertising, LLC
  
•   IMM International
  
•   In-Flight Media
  
•   Ink
  
•   Panasonic Corporation
  
•   PXCom
  
•   SmartAds By Flutter Media Pvt. Ltd.
  
  

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

In-flight Advertising Market Report Scope