India Detergents Market to Grow at a CAGR of 7.0% to reach INR 73,660.4 crore from 2020 to 2027

The India detergents market was valued at INR 42,827.4 crore in 2019 and is projected to reach INR 73,660.4 crore by 2027; it is expected to grow at a CAGR of 7.0% from 2020 to 2027.

Detergents are defined as household chemical cleaning compounds which are significantly used for laundering and dishwashing purposes. The demand for such products in India is on the rise due to the growing awareness towards health and hygiene coupled with changing lifestyles of people as well as a considerable increase in per capita disposable income. At present, people are more concerned about sanitization in general than ever before. The critical development of the homecare items advertise is likewise ascribed to developing mindfulness among purchasers about close to home wellbeing and cleanliness. Customers are spending more on these items more than ever. The unmistakable utilization of cleansers in all the homecare items gives persistent push to the interest in cleansers. Mounting awareness among people about health and hygiene as well as considerable increase in per capita disposable income has boosted the sales of homecare products in India. Also, the advent of e-commerce website, extensive marketing campaigns by national players and growing penetration of multinational players is further expected to support the growth of detergents market in India.

The ongoing COVID-19 pandemic has altered the status of the detergents industry. The outbreak has distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, thereby, impacting the demand for detergents. Concerns regarding the spread of various diseases such as coronavirus have increased awareness among the consumers to keep their homes and surroundings clean and sanitized. This has substantially maintained the demand for detergents in Indian market. Further, as the economies are planning to revive their operations, the demand for detergents is expected to rise globally in the coming months. Further, significant investments by prominent companies in the development of advanced and organic products is, yet, another factor supporting the market growth.

Market Insights

Rising Inclination of Consumer Over Super Premium Detergents than Ordinary Regular Detergents

The shift in living standards backed by rising disposable incomes in the middle-class populace has escalated the demand for superior quality premium detergent products. Premium and super premium detergent powders which are specifically designed for front and top load washing machines have fine granules which can penetrate into the fibers and clean the fabrics while producing less lather and consuming less volume of water. The burgeoning ownership of washing machines in the Indian households has driven significant consumer base to try new premium and super premium detergent products and forged consumer loyalty for these premium products. Thus the evolving consumer preferences for enhanced and super premium detergent powders in India is likely to provide untapped opportunities for local as well as global detergent manufacturers in the forecast period.

Type-Based Insights

The detergents market, based on type, is segmented into anionic detergents, cationic detergents, non-ionic detergents, zwitterionic detergents, and others. Cationic detergents segment is expected to grow at the highest CAGR during the forecast period. Cationic detergents are composed of benzalkonium chloride, benzethonium chloride, methylbenzethonium, and cetylpyridinium chloride. They are significantly deployed in different forms such as powder, as paste, or in aqueous solution to produce automatic dishwashing powders, fabric softeners, some hair care and body care products, sanitizers, and disinfectants. They are known to possess characteristics such as wetting, foaming, and emulsifying and hence are widely used in personal cleaning products such as hair cleansers, conditioners, hand sanitizers and disinfectants.

Global Detergents Market, by Type – 2019 and 2027

Form-Based Insights

The detergents market, based on form, is segmented into powder, liquid, bar, and others. Liquid segment is expected to grow at the highest CAGR during the forecast period. Liquid laundry detergent is primarily used in cleaning laundry and has two main end-user segments, such as residential and commercial. The demand for liquid laundry detergent is growing, owing to the comfort and ease of application and lesser wastage as compared to detergent powders. Also they are skin friendly and do not have any harmful effects such as dry and rough skin or skin irritation like detergent bars and soaps. The increasing penetration of washing machines and dishwashers in urban areas is driving the growth of liquid detergents segment during the forecast period.

Application-based Insights

The detergents market, based on application, is segmented into personal cleaning, laundry cleaning, household cleaning, dishwashing and others. Household cleaning segment is expected to grow at the highest CAGR during the forecast period. The increasing per capita consumption is the major driver for the household cleaning product segment. In addition, the changing lifestyle of consumers has favorably impacted the sales of household cleaners. Consumers have changed their usage patterns for surface cleaners, toilet cleaners and these products witness daily usage by most consumers. Product development and portfolio augmentation are main considerations that will drive family unit cleaning items showcase development.

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India Detergents Market: Strategic Insights

India Detergents Market

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  CAGR (2020 - 2027)

  7.0%
• Market Size 2019
  INR 42,827.4 crore
• Market Size 2027
  INR 73,660.4 crore

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Key Players

• Ashirwad Group
• Blue Chem India
• Fena P Limited
• Procter and Gamble Co
• Hindustan Unilever Limited
• Jyothy Laboratories Limited
• Nirma Limited
• Rohit Surfactants Private Limited
• Patanjali Ayurved Limited

Regional Overview

• India

Market Segmentation

Type

• Anionic Detergents
• Cationic Detergents
• Non-Ionic Detergents
• Zwitterionic Detergents

Form

• Powder
• Liquid
• Bar

Application

• Personal Cleaning
• Laundry Cleaning
• Household Cleaning
• Dishwashing
• Fuel Additives
• Biological Reagent

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A few key players operating in the global detergents market are Procter & Gamble Co; Hindustan Unilever Limited; Blue Chem India; Ashirwad Group; and others. Major market players are focused on strategies such as mergers and acquisitions, and product launches to increase their geographical presence and consumer base globally.

Report Spotlights

• Progressive industry trends in the detergents market help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the detergents market from 2017 to 2027
• Estimation of detergents demand across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
• Recent developments to understand the competitive market scenario and detergents demand
• Market trends and outlook coupled with factors driving and restraining the growth of the detergents market
• Understanding of strategies that underpin commercial interest with regard to detergents market growth, which facilitates decision-making process for stakeholders
• Detergents market size at various nodes of market
• Detailed overview and segmentation of the detergents market, as well as its dynamics in the industry

India Detergents Market – by Type

• Anionic Detergents
• Cationic Detergents
• Non-Ionic Detergents
• Zwitterionic Detergents
• Others

India Detergents Market – by Form

• Powder
• Liquid
• Bar
• Others

India Detergents Market – by Application

• Personal Cleaning
• Laundry Cleaning
• Household Cleaning
• Dishwashing
• Fuel Additives
• Biological Reagent
• Others

Company Profiles

• Ashirwad Group
• Blue Chem India
• Fena (P) Limited
• Procter and Gamble Co.
• Hindustan Unilever Limited
• Jyothy Laboratories Limited
• Nirma Limited
• Patanjali Ayurved Limited

• Rohit Surfactants Private Limited

India Detergents Market Report Scope