Inflatable Toys Market Size, Share & Growth Analysis By 2028

[Research Report] The inflatable toys market is projected to reach US$ 2,577.43 million by 2028 from US$ 1,975.13 million in 2021; it is expected to grow at a CAGR of 3.9% from 2021 to 2028.

Market Insights and Analyst View:

Inflatable toys are highly elastic. However, they are more prone to get punctured due to edgy surfaces. Therefore, manufacturers of inflatable toys provide patches to cover the puncture areas. This makes inflatable toys reusable. Inflatable toys include inflatable pools, animals, balls, castles, play homes, etc. These products are portable and easy to store. Moreover, they are easy to install, making them suitable for residential applications. Inflatable toys are generally made of polyvinyl chloride. The rising demand for various innovative toys is projected to drive the growth of inflatable toys over the forecast period.

Growth Drivers and Challenges:

Toys play a crucial role in a child’s physical and cognitive development. They help in developing creativity and imagination among children. Over the past few years, inflatable toys, especially inflatable pools, and slides, have gained huge traction among children and parents. Children enjoy water play. Water plays activities also help improve children's coordination and physical fitness. Inflatable pools and slides are very affordable and easy to set up. Moreover, depending on the available area, they can be easily installed in small to medium spaces. Inflatable pools are portable and require very less care or maintenance. All these factors drive the popularity of inflatable pools and slides among parents and children.

The rising penetration of e-commerce platforms also provides strong growth potential to the inflatable toys market. People increasingly prefer online shopping websites to purchase inflatable toys due to the convenience of shopping a wide range of products at affordable prices remotely. Moreover, the availability of product descriptions, details, customer reviews, and ratings, and multiple payment channels elevate the customer shopping experience, resulting in more online sales of inflatable toys. Thus, the rising sales of inflatable toys through e-commerce websites such as Amazon.com, Walmart, the Home Depot, and direct-to-customer shopping sites of the manufacturers is expected to open immense growth opportunities in the inflatable toys market over the forthcoming period.

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Report Segmentation and Scope:

The “Global Inflatable Toys Market” is segmented based on end use, type, distribution channel, and geography. Based on end-use the market is categorized into commercial and residential. Based on type, the inflatable toys market is segmented into inflatable pools, inflatable animals, inflatable balls, and others. Based on distribution channel, the inflatable toys market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The inflatable toys market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)

Segmental Analysis

Based on end use, the inflatable toys market is bifurcated into residential and commercial. Based on type, the market is segmented into inflatable pools, inflatable animals, inflatable balls, and others. Based on distribution channel, the inflatable toys market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment holds the significant share in the inflatable toys market and the online retail segment is expected to register significant growth over the forecast period. Specialty stores have a wide assortment of specific product categories with varied price ranges from cheaper to premium. Specialty stores are preferred shopping platforms for inflatable toys as people can access several brands of inflatable toys under one roof. Moreover, these stores have knowledgeable staff that assist customers in finding the right products. The availability of a wide range of products from different brands and cooperative staff increases customer satisfaction, resulting in increased sales of inflatable toys through specialty stores. These factors are significantly driving the segment’s growth, eventually driving the inflatable toy market.

Regional Analysis: 

Based on geography, the inflatable toys market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global inflatable toys market was dominated by North America which accounted for US$ 704.25 million in 2022. Asia Pacific is a second major contributor holding more than 30% share in the global market.  Additionally, Europe is expected to grow considerably at a CAGR of 4.6% over the forecast period. The presence of several theme-based parks and water parks, including parks from vendors such as Cedar Fair Entertainment, SeaWorld Parks & Entertainment, Universal Parks & Resorts, and Walt Disney Parks and Resorts in countries in North America, will be the major factor fueling the growth of the inflatable toys market in this region. Furthermore, the increasing number of kindergartens and playschools in the region will subsequently lead to commercial usage of inflatable toys in North America. These factors are expected to boost the demand for inflatable toys among consumers in the region and are further anticipated to drive the market growth.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the inflatable toys market are listed below:

1. Amazon launched a special store called "Made in India Toys and Games" in November 2020 for small businesses selling Indian toys. Accordingly, the online retailer supported the local players by offering better discovery and sale of locally manufactured and designed toys.
2. In 2019, Bestway Inflatables and Material Corp., a China-based inflatable outdoor and leisure products manufacturer, launched its brand-new factory in Vietnam.

Inflatable Toys Market Regional Insights

The regional trends and factors influencing the Inflatable Toys Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Inflatable Toys Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Inflatable Toys Market Market Report Scope

Market Players Density: Understanding Its Impact on Business Dynamics

The Inflatable Toys Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Inflatable Toys Market are:

1. Intex Marketing Ltd
2. Bestway Inflatables and Material Corp.
3. Happy Inflatable Co. Ltd.
4. Little Tikkes
5. General Inflatable

Disclaimer: The companies listed above are not ranked in any particular order.

Covid-19 Impact:

The COVID-19 pandemic affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies witnessed delays in product deliveries and a slump in sales of their products in 2020. Due to the pandemic-induced economic recession, consumers became more cautious and selective in their purchasing decisions. Consumers significantly reduced nonessential purchases due to lower incomes and uncertain earning prospects, especially in developing regions. Due to travel bans and border restrictions, recreational activities reduced dramatically, which hampered the sales of various inflatable toys.

Many manufacturers of inflatable toys faced declining profits due to reduced consumer demand during the initial phase of the pandemic. However, by the end of 2021, many countries were fully vaccinated, and governments announced relaxation in certain regulations, including lockdowns and travel bans. All these factors positively impacted the growth of the inflatable toys market across different regions.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global inflatable toys market include Intex Recreation Corp.; Bestway Inflatables & Material Corp.; Happy Inflatable Co. Ltd; LIttle Tikes; General Inflatables; Joyin; Omega Inflatables Factory; HearthSong; Waddle & Friends, Inc.; Jet Creations Inc.; among others. These players offer inflatable toys with innovative features to attract a large number of consumers.