Mascara Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

MARKET INTRODUCTION

Mascara is a cosmetic product used to enhance eyelashes. It lengthens the eye lashes and make them darker which draws attention to the eyes. Mascara is used for various purposes such as lengthening, curling, and volumizing the eye lashes. Mascara is the vital part of eye-makeup as it creates a definition to the eyes and make the eye lashes more attractive. Moreover, waterproof and smudge proof mascara add a long-lasting effect to the eye lashes that keeps them as it is all day long.

MARKET DYNAMICS

Rising trend of eye makeup amongst women and rapid growth of women in working class are the key factors driving the product demand. Moreover, rising spending capacity on cosmetic products and growing influence of celebrities and social media influencers are the factors expected to fuel the market growth over the forecast period. Additionally, availability of variety of products owing to rapid growth of organized retail sector is anticipated to further propel the product demand in the forthcoming years.

MARKET SCOPE

The "Global Mascara Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the mascara market with detailed market segmentation by product type, category, and distribution channel. The global mascara market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading mascara market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global mascara market is segmented into product type, category, and distribution channel. By product type, the mascara market is bifurcated into lengthening, curling, volumizing, and others. By category, the mascara market is bifurcated into regular and waterproof. By distribution channel, the mascara market is bifurcated into supermarkets & hypermarkets, specialty stores, online retail, and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global mascara market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The mascara market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the mascara market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the mascara market in these regions.

MARKET PLAYERS

The report covers vital developments in the mascara market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the mascara market are anticipated to lucrative growth opportunities in the future with the rising demand for mascara in the global market. Below mentioned is the list of few companies engaged in the mascara market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the mascara market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.

•   Unilever Plc.
  
•   Loreal S.A.
  
•   LVMH Moet Hennessy Louis Vuitton S.E.
  
•   Coty, Inc.
  
•   Estee Lauder Companies Inc.
  
•   Revlon, Inc.
  
•   Avon Products, Inc.
  
•   Shiseido Co., Ltd.
  
•   Anastasia Beverly Hills (ABH)
  
•   Deborah Group (Deborah Milano)
  

The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the current study.

Mascara Report Scope