MENA E-Learning Market to Grow at a CAGR of 12.8% to reach US$ 35.76 billion from 2022 to 2030

The MENA E-Learning market size was valued at US$ 13.60 billion in 2022 and is expected to reach US$ 35.76 billion by 2030. The MENA E-Learning market is expected to record a CAGR of 12.8% from 2022 to 2030.

Analyst Perspective:

E-learning, often known as web-based training, involves providing learners with browser instruction anytime, anywhere, over the internet, or on a corporate intranet. Unlike traditional learning methods, e-learning enables participants to take part in a structured learning experience independent of their geographical location, including students, employees in training, and casual learners. The requirement for employees to stay up with the technology's accelerating progress has only gotten more critical today. For instance, seasoned programmers, hardware designers, and experts in internet security all predict that the introduction of quantum computing will bring a significant change in the way contemporary enterprises run. This calls for new workforce education and training programs as well as innovative delivery strategies that enable more adaptability in the quickly changing environment.

E-Learning Market Overview:

E-learning has exploded in the Middle East & North Africa (MENA) due to factors such as ICT infrastructural and broadband maturation, rising levels of educational attainment and computer literacy, and diversification strategies. E-Learning in MENA proves itself as a vital compendium for a broad readership that includes academics and students, transnational program directors, international education experts, MENA government departments, commercial vendors and investors, and ICT development and regulatory agencies involved in e-learning in the Middle East. Also, technological advancements in computers, mobiles, and other IT devices have revolutionized the education sector across the globe. The education system has moved from hardbound books and pencils to e-solutions. Moreover, private and public higher education institutions, educational and testing firms, education ministries, and quality assertion and authorization agencies are among the stakeholders contributing to the flourishment of the E-learning market. E-learning allows educational institutes to reduce learning costs incurred by equipment required for a classroom setup, rent paid for online training sites, and printing of books and other study materials. Also, the enhanced flexibility associated with e-learning services helps service providers grab new opportunities.

According to specialized studies, live streaming users in the Middle East spend an average of 1.5 hours daily watching live streams, and 70% of live streaming users in the Middle East do so for entertainment, while 30% do so for learning or obtaining information. The number of live-streaming users in the Middle East is ~200 million across various applications. Also, in July 2023, Zain announced a strategic partnership with Baims, a Kuwait-based digital e-learning platform that offers virtual courses to high school and university students in five MENA countries. The cooperation aimed at empowering the digitalization of the local education sector, expanding the youth's digital upskilling and literacy, and providing students with the academic content and competencies essential to today's e-learning market. Thus, increased investments in e-learning technologies by governments and other education bodies boost the e-learning market growth.

Online education is pursued by individuals from any age group, which leads to the demand for designing e-learning courses for different generations; this is another factor adding to the cost of e-learning platforms. The implementation of AI technologies in e-learning allows platform designers to personalize these courses, creating a customized learning path and providing relevant materials to appropriate learners. This makes the learning process and grading more automated and efficient. Therefore, the enriching and transforming education experience provided via AI technology is expected to provide growth opportunities to the e-learning market.

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MENA E-Learning Market: Strategic Insights

Market Size Value in	US$ 13.60 billion in 2022
Market Size Value by	US$ 35.76 billion by 2030
Growth rate	CAGR of 12.8% from 2022 to 2030
Forecast Period	2022-2030
Base Year	2022

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MENA E-Learning Market Driver:

Ease of Tracking Student Performance and Maintaining a Centralized Student Database Drives E-Learning Market Growth in MENA Region

E-learning enables teachers to track the progress of students and to make sure their performance accomplishments are met. To ensure that educational activities are fulfilling the ultimate purpose of education and proceeding in the right direction, an institution must track students' progress. The student performance's impact is the focus of online learning since it can determine higher education institutions to get public trust and good ratings and the success of students. In the Middle East & North Africa, educational institutes are pursuing new methods for handling student data better and optimizing their operations. Student database management systems reduce workforce requirements, make their tasks easier, and ensure effective learning processes. They are also maintaining a centralized student database to assemble student information such as progress reports, medical history, exam results, and attendance records at a centralized location.

To streamline the process of managing student data, a lot of educational institutions are investing in a high-performance student database management system. The cloud or web-based software helps institutes store and organize student-related data in a centralized database. The centralized student database management system automates the process of data handling, thus saving a great deal of time. It also minimizes the chances of human error. A student database management system facilitates smooth communication between parents and teachers, students and teachers, and among students. With a centralized student database, teachers can notify parents about important school events, such as parent-teacher meetings and sports day/annual day celebrations instantaneously. It also enables teachers to send instant updates to parents about their ward's attendance, performance reports, disciplinary problems, students' bus boarding, school bus arrival, and much more over SMS or email. To track the performance of the students and maintain a centralized database, various institutes and organizations are using the software.

For example, Nigerian ed-tech startup Insight Africa has been using its Studylab product since 2019 to allow teachers and schools to monitor the progress of their students across each subject while providing video tutorials to help fill gaps. Thus, e-learning platforms foster the ease of tracking student performances and maintaining a centralized database, boosting their popularity among education stakeholders in the Middle East & North Africa, thereby driving e-learning market growth.

MENA E-Learning Market Segmental Analysis:

Based on delivery mode, the E-Learning market is segmented into online, LMS, mobile, and others. The online segment held the largest share of the E-Learning market. The popular and newest form of distance education today is online learning in the e-learning market. It has substantially impacted post-secondary education over the past decade, and the trend is increasing at a steady pace. Online learning allows learners to learn remotely, as most online educational tools are portable. Thus, the increasing reliance on online knowledge, coupled with technological advancements, is expected to increase the size of the online e-learning market as technology allows students to study entirely online while socializing by watching lectures with classmates and participating in subject-specific discussions. Online education enables teachers and students to set their own learning pace, and there is added flexibility to set a schedule that fits everyone. The use of an online educational platform in the e-learning market allows for a better work and study balance.

Unlike in-person training methods, online education tends to be more affordable. Often, a wide array of payment options allows better budget management. With online education programs, one can save money by avoiding travel expenses to reach the institution and purchasing course materials. Therefore, the monetary investment is less, but the results can be better than other options.

MENA E-Learning Market Country Analysis:

The UAE E-Learning market size was valued at US$ 4,516.56 million in 2022 and is projected to reach US$ 13,305.67 million by 2030; it is expected to register a CAGR of 14.5% from 2022 to 2030. The UAE is the fastest-growing country in MENA. The country is undergoing various transformations in its learning systems as various advanced LMS projects are being deployed in the universities of the UAE. Recently, the National Research and Education Network (NREN), which connects 33 academic institutions across the UAE, implemented the LMS by D2L. Thus, the ongoing deployment of the LMS portal is creating a demand for e-learning, which helps drive the e-learning market growth. In the Middle East, there are various notable examples of innovation and e-learning. For example, the Smart Learning Program of Mohammed Bin Rashid allowed the UAE schools to be ahead of world-class standards. In the UAE schools, the Mohammed Bin Rashid Smart Learning Program (MBRSLP) is an advanced and integrated learning system that seeks to bring the UAE's academic standards to the highest levels. In addition to providing access to the world of smart digital apps and cloud computing, the UAE invests heavily through the program to bring the latest technology to schools, promoting the growth of creativity, exploration, flexible thinking, and actionable innovation. These factors are bolstering the demand for e-learning solutions, further driving the e-learning market growth in the UAE.

MENA E-Learning Market Key Player Analysis:

Adobe Inc., Citrix Systems Inc., Coursera Inc., Oracle Corp, SAP SE, Udemy Inc., Little Thinking Minds CO LLCc, Synkers FZ-LLC, Lamsa FZ LLC, And Udacity Inc. are among the key players operating in the E-Learning market.

Recent Developments: 

Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the E-Learning market. A few recent key E-Learning market developments are listed below:

• In February 2019, Columbia Shipmanagement developed its own eLearning Management System (LMS) in partnership with Adobe Systems, with the new web and App-based platform to allow seafarers to access and complete training assignments both online and offline.
• In August 2021, Education services provider CoreSenses tapped Sydney managed services provider Com-X to deploy Citrix workplace solutions to form the backbone of a virtual education platform. CoreSenses, which uses neuroscience research to help students identify and strengthen cognitive functions to aid with learning, built a virtual education platform using Citrix Virtual Apps and Desktops and Citrix Gateway Enterprise.