Micro-location Technology Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

MARKET INTRODUCTION

Micro-location is a process of electronically determining the location with a level of precision to locate a specific location or target. This technology facilitates the tracking of objects and people in real time, usually in indoor applications such as inside a building. It is also used for wirelessly advertising content to a mobile/portable device of users that are close to a business site.

MARKET DYNAMICS

The Micro-location technology market is heavily influenced by driving factors such as increasing importance of asset management; rise in the use of location-based mobile advertisement; high return on investment; growing adoption of mobile devices and increasing usage of location-based services and marketing strategies is expected to drive the market growth. However, concerns for security systems and privacy policies regarding the personalized information with these products is expected to restrain the market growth.

MARKET SCOPE

The "Global micro-location technology market analysis to 2031" is a specialized and in-depth study of the electronics and semiconductors industry with a special focus on the global micro-location technology market trend analysis. The report aims to provide an overview of the micro-location technology market with detailed market segmentation by technology, by vertical, by offering and by application. The global micro-location technology market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading micro-location technology market players and offers key trends and opportunities in the micro-location technology market.

MARKET SEGMENTATION

The global micro-location technology market is segmented on the basis of technology, by vertical, by offering and by application. Based on technology type the market is ultra-wideband, ultrasound, near field communication,IR and RFID.On the basis of vertical the market is segmented as industrial, retail and e-commerce,government,defence and public, transportation and logistics and healthcare. On the basis of the offering the market is segmented as hardware, software and services.Based on application the market is segmented as asset management and proximity marketing.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global micro-location technology market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The micro-location technology market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting micro-location technology market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the micro-location technology market in these regions.

MARKET PLAYERS

The reports cover key developments in the micro-location technology market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from micro-location technology market are anticipated to lucrative growth opportunities in the future with the rising demand for micro-location technology in the global market. Below mentioned is the list of few companies engaged in the micro-location technology market.

The report also includes the profiles of key micro-location technology companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.

• Apple Inc.
• BlueCats.Com
• Cisco Systems India Pvt. Ltd
• Hewlett Packard Enterprise Development LP
• Humatics
• Kontakt.io
• Ruckus Networks, an ARRIS Company
• Sewio Networks
• Siemens 1996 - 2021
• Zebra Technologies Corp.

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Micro-location Technology Report Scope