Middle East & Africa Ad Fraud Detection Tools Market to Grow at a CAGR of 15.8% to reach US$ 44.54 million from 2021 to 2028

The ad fraud detection tools market in the MEA is expected to grow from US$ 15.96 million in 2021 to US$ 44.54 million by 2028; it is estimated to grow at a CAGR of 15.8% from 2021 to 2028.

The usage of artificial intelligence (AI) and machine learning (ML) helps tackle the latest kinds of ad frauds due to self-learning capabilities. AI-powered fraud detection system follows a ML algorithm that helps the system learn from suspicious activities (clicks, ad placements) and builds layers of protection. This type of system not only improves and adapts itself to tackle the latest kinds of ad frauds, but it can also recognize patterns in a much more extensive set of data points than traditional systems. On average, an AI (ML)-based fraud detection system can analyse more than 80 dimensions at a time and can detect even the most sophisticated ad frauds, such as the Methbot ad fraud. Moreover, AI helps in saving fraud expenditure and time. Further, according to Cap Gemini data, AI reduces the fraud investigation period by 70% and improves detection precision by 90%. In this way, artificial intelligence optimizes the fraud detection and prevention process. Moreover, several companies, such as Adjust GmbH, AppsFlyer Ltd., and Scalarr Inc. are adopting AI(ML)-based technologies in their ad fraud detection system. Also, many other companies are looking for the implementation of AI(ML)-based fraud detection technology due to its numerous benefits, which is likely to influence the market growth in coming years.

In the MEA, South Africa has recorded the highest number of COVID-19 cases, followed by Saudi Arabia and the UAE. With the increase in internet usage during the pandemic, the demand for digital advertisement has also surged in the region. According to a survey by Deloitte, 48% of participants saw more fraudulent instances in 2020 than in previous years, and 35% believe it has increased since the COVID-19 pandemic began. Dependence on technology and remote working was regarded as the main factor resulting in the fraud cases. Hence, fraud risk assessment and fraud-related training are essential components of a fraud prevention strategy. However, over two-thirds of Middle Eastern companies have conducted fraud risk assessments and fraud-related training over the period. Hence, the COVID-19 pandemic has boosted the ad fraud detection tools market in the MEA.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA ad fraud detection tools market. The MEA ad fraud detection tools market is expected to grow at a good CAGR during the forecast period.

MEA Ad Fraud Detection ToolsMarket Revenue and Forecast to 2028 (US$ Million)

MEA Ad Fraud Detection Tools Market Segmentation

MEA Ad Fraud Detection Tools Market – By Type

• Website
• Mobile

MEA Ad Fraud Detection Tools Market – By End User

• E Commerce
• Travel
• Finance
• Gaming
• Others

MEA Ad Fraud Detection Tools Market, by Country

• Saudi Arabia
• South Africa
• UAE
• Rest of MEA

MEA Ad Fraud Detection Tools Market - Companies Mentioned

• ADEX (Samoukale Enterprises Limited)
• Adjust GmbH
• AppsFlyer Ltd.
• FraudScore
• Interceptd (App Samurai Inc.)
• Singular Labs, Inc

Middle East and Africa Ad Fraud Detection Tools Report Scope