Middle East and Africa Smart Clothing Market to Grow at a CAGR of 25.7% to reach US$ 455.68 Million from 2020 to 2027

The smart clothing market in MEA is expected to grow from US$ 74.79 million in 2019 to US$ 455.68 million by 2027; it is estimated to grow at a CAGR of 25.7% from 2020 to 2027.

The South Africa, Saudi Arabia, and UAE are major economies in MEA. Growing demand for smart clothing in healthcare and sports & fitness industries has gained momentum over the past few years. Smart textiles have garnered significant popularity in the area of healthcare and related domains because the fabric is in direct contact with its wearer's skin, owing to which it offers the most primary access to non-vital or vital body parameters. In fitness and sports applications, smart fabrics can replace attached or worn sensor devices. The most basic use is to monitor the wearer’s vital data, such as heartbeat, ECG (Electrocardiography), carotid pulse, respiration, breathing pattern, skin temperature, skin impedance, and physical activity, during normal daily activities. This allows empowering individuals to manage their healthcare needs, thereby promoting preventive healthcare (from illness diagnosis to wellness monitoring). Smart clothing would have a critical application in remote monitoring of chronically ill patients or those undergoing rehabilitation, especially in telemedicine applications. With active materials, recovery can be supported by movement detection, correction, or medication administered through the skin. Thus, increasing demand for smart clothing in healthcare and sport and fitness is expected to create a significant demand for smart clothing in the coming years, which is further anticipated to drive the market in MEA.

As most countries are exercising lockdowns, the demand for smart clothing decreases at a prominent rate. In MEA, South Africa has the highest number of COVID-19 confirmed cases, followed by Saudi Arabia and UAE. The rapid spread of COVID-19 have affected various developed and developing countries. The continuous surge in the count of infected patients is threatening several industries across the MEA region. Since most countries are exercising lockdowns, the demand for smart clothing has decreased at a prominent rate. This is because the critical smart clothing purchasing countries have been restricting their investment on these components and are utilizing a fair percentage of their budget to combat COVID-19. The temporary shutdown of manufacturing facilities is also showcasing a negative trend in the Middle East and Africa smart clothing market. The continuity of the COVID-19 spread would affect the businesses of MEA smart clothing market players.

With the new features and technologies coming in the MEA smart clothing market, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA smart clothing market. The MEA smart clothing market is expected to grow at a good CAGR during the forecast period.

MEA Smart Clothing Market Segmentation

MEA Smart Clothing Market – by Type

• Active
• Passive
• Ultra-Smart

MEA Smart Clothing Market – by Product

• Apparel
• Footwear
• Wearable Patches
• Others

MEA Smart Clothing Market – by Connectivity

• Wi-Fi
• Bluetooth
• GPS
• RFID

MEA Smart Clothing Market – by End User

• Healthcare
• Fashion and Lifestyle
• Sport and Fitness
• Military
• Others

MEA Smart Clothing Market - by Country

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA

MEA Smart Clothing Market – Company Profiles

• CUTECIRCUIT
• Myontec Ltd
• Under Armour, Inc.
• Jabil Inc.
• Google LLC

Middle East and Africa Smart Clothing Report Scope