Middle East and North Africa Metal Packaging Market to Grow at a CAGR of 4.1% to reach US$ 11,292.02 million from 2022 to 2030

The MENA metal packaging market size was valued at US$ 8,168.36 million in 2022 and is projected to reach US$ 11,292.02 million by 2030; it is anticipated to record a CAGR of 4.1% from 2022 to 2030.

MARKET ANALYSIS

The utilization of metal packaging is majorly driven by several end-use industries, including automotive, food & beverages, pharmaceuticals, and consumer goods. Metal cans are widely used for storage containers, soft drinks, fruit and vegetable juice, canned soups and stews, and metal products. Aerosol cans are widely used for deodorant and pharmaceutical spray production in the pharmaceutical and cosmetic industries. In the region, the personal care & cosmetics industry constantly innovates and expands by offering a distinct range of cosmetics and specialized products for different skin types to cater to a wide range of consumer preferences. With this, the demand for metal packaging products is increasing. Further, the increasing use of recycled metals and post-consumer recycled materials is expected to offer lucrative opportunities for market growth.

GROWTH DRIVERS AND CHALLENGES

The increasing demand for canned foods & beverages and the growing personal care & cosmetics industry are a few factors boosting MENA metal packaging market growth. Changing consumer preferences contribute to the increased demand for on-the-go and ready-to-eat options such as canned food & beverages and packaged food products. Metal packaging offers exceptional barrier protection against moisture, light, and air for cosmetic formulations. This airtight and light-resistant protection ensures that the products remain fresh, prevent degradation of active ingredients, and maintain original consistency and color. Metal tubes and containers can endure stacking, transportation, and handling without puncturing or leaking. This durability is essential for protecting the products from damage and ensuring safe delivery to consumers. The personal care and cosmetics industry is constantly innovating and expanding by offering gender-neutral products, a distinct range of cosmetics, and specialized products for different skin types to cater to a wide range of consumer preferences. As per a report published by the Chalhoub Group in 2023, Saudi consumers spend the most on beauty products. The report also revealed that fragrances accounted for 46% of Saudi consumer spending.

The availability of alternatives poses a challenge to MENA metal packaging market. Metal packaging faces intense competition from alternative packaging materials, particularly glass and plastics. Plastics offer low cost, lightweight, and great design flexibility, while glass offers premium aesthetic appeal. Other environmentally friendly packaging materials, such as paper, glass, and traditional plastic, are less expensive than metal packaging. Moreover, biodegradable cans are progressively gaining commercial acceptance. Hence, the availability of alternatives hampers the growth of the market.

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Middle East and North Africa Metal Packaging Market: Strategic Insights

Market Size Value in	US$ 8,168.36 million in 2022
Market Size Value by	US$ 11,292.02 million by 2030
Growth rate	CAGR of 4.1% from 2022 to 2030
Forecast Period	2022-2030
Base Year	2022

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REPORT SEGMENTATION AND SCOPE

The "MENA Metal Packaging Market Analysis and Forecast to 2030" is a specialized and in-depth study focusing significantly on market trends and growth opportunities. The report aims to provide an overview of the MENA market with detailed market segmentation on the basis of material, product type, end-use industry, and geography. The report provides key statistics on the consumption of metal packaging and its demand in MENA. In addition, the report provides a qualitative assessment of various factors affecting the metal packaging market performance in major regions and countries. It also includes a comprehensive analysis of the leading players in the metal packaging market and their key strategic developments. Analysis of the market dynamics is also included to help identify the key driving factors, market trends, and lucrative opportunities, which, in turn, aids in identifying major revenue pockets.

The ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the metal packaging market, which helps understand the entire supply chain and various factors affecting the market growth.

SEGMENTAL ANALYSIS

The MENA metal packaging market is divided on the basis of material, product type, and end-use industry. Based on material, the market is segmented into aluminum, steel, and others. The aluminum segment accounted for a significant share of the metal packaging market in 2022. Aluminum metal packaging is a versatile and widely utilized solution in packaging materials. Renowned for its lightweight nature, corrosion resistance, and recyclability, aluminum is an ideal choice for various packaging needs. Steel metal packaging is a versatile and widely used solution in the packaging industry, offering a range of benefits that contribute to its popularity. One of its primary advantages is durability; steel is inherently strong and resistant to external pressures, providing robust protection for contents.

Based on product type, the market is segmented into bottles, cans, caps and closures, drums, tubes, and others. In 2022, the cans segment accounted for a significant share of the metal packaging market. Metal packaging cans play a pivotal role in modern packaging, offering a robust and versatile solution for preserving and transporting various products such as food & beverage cans. Metal bottles are constructed from materials such as aluminum or steel, providing a protective barrier against external elements ensuring the preservation of the contents. The impermeability of metal helps prevent contamination and extends the shelf life of products such as beverages, chemicals, or pharmaceuticals. Metal packaging drums are integral to industrial storage and transportation and are known for their durability and versatility.

In terms of the end-use industry, the market is segmented into food & beverages, personal care, consumer goods, pharmaceuticals, paints & coatings, automotive, and others. The food & beverages segment held a significant share of the metal packaging market in 2022. Metal packaging is significant and pervasive in the food & beverages industry, offering many benefits catering to manufacturers and consumers. Metal packaging plays a pivotal role in the personal care industry, offering a range of benefits that contribute to the protection, preservation, and appeal of various products. One significant advantage is the inherent durability of metal, providing a robust barrier against external factors such as light, air, and moisture. The consumer goods industry extensively relies on metal packaging due to its multifaceted advantages that cater to diverse products and market demands. Metal packaging has become crucial in preserving the efficacy and safety of sensitive medications. For instance, many companies have shifted toward aluminum blister packs for tablets and capsules. These packs provide excellent protection and offer tamper-evident features, assuring consumers of product safety.

Metal Packaging Market – by Material, 2022 and 2030

REGIONAL ANALYSIS

The report provides a detailed overview of the metal packaging market with respect to Middle East & North Africa (MENA). The MENA metal packaging market was valued at over US$ 8.16 billion in 2022. MENA is a hub for several industries, such as food & beverages, cosmetics, and pharmaceuticals. Metal packaging is also used to store and contain paints and coating materials. According to the International Trade Administration, in 2020, Saudi Arabia accounted for 35% of the total vehicles sold in the Middle East & Africa. The report revealed that internal combustion engine (ICE) vehicles are expected to account for a majority of vehicles being driven in Saudi Arabia from 2021 to 2035. The Egypt market is expected to reach over US$ 3 billion by 2030. The growth of the food & beverage and cosmetics industries is expected to create lucrative opportunities for metal packaging producers in the region. For instance, with the rising demand for beauty and personal care products in Egypt, in 2022, the Egyptian Company for Cosmetics acquired a majority stake in Source Beauty for US$ 5 million. Therefore, development in several industries, such as food & beverages, automotive, and pharmaceuticals, is expected to drive the metal packaging market.

INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES

Various initiatives taken by the key players operating in the MENA metal packaging market are listed below:

• In August 2023, Crown Holdings Inc. announced the acquisition of Helvetia Packaging AG. The acquisition of the Saarlouis facility will expand Crown’s European beverage can platform to Germany with approximately one billion units of annual can capacity.
• In October 2022, Ball Corp announced the availability of two new sizes of its infinitely recyclable Ball Aluminum Cup, broadening the opportunity for venues, concessionaires, and more to offer consumers a full portfolio of sustainable cup options.

IMPACT OF COVID-19 PANDEMIC/IMPACT OF GEOPOLITICAL SCENARIO/IMPACT OF RECESSION 

Before the COVID-19 pandemic, the metal packaging market was significantly driven by rising demand for food and beverages and pharmaceutical products. In early 2020, the COVID-19 pandemic adversely affected the growth of the metal packaging market. The mitigation strategies to combat the effects of the pandemic negatively impacted the growth of various industries. Industries such as packaging, consumer goods, automotive, food & beverages, and cosmetics were adversely affected by the sudden disruptions in value chains due to the sudden closure of national and international boundaries.

The penetration of e-commerce platforms and home delivery services in the region increased during the pandemic as the brick-and-mortar stores were closed. The development of e-commerce platforms positively influenced the demand for metal packaging, as aluminum containers are widely used to contain food products. In 2021, rising vaccination rates contributed to improvements in the overall conditions in different countries, which led to conducive environments for the chemicals & materials industry. The sales of metal packaging increased with the resumption of production and sales operations in end-use industries.

COMPETITIVE LANDSCAPE AND KEY COMPANIES

Ball Corp, Crown Holdings Inc, Dayal Metal Containers Factory LLC, Saudi Can Co, Saudi Arabian Steel Can Manufacturing Co, Mahmood Saeed Beverage Cans & Ends Industry Co Ltd, Consolidated Can Manufacturing Co Ltd, ZND Metal Cans, Tengeh Noor Canvas Industry Co, and Southern Can Making Co Ltd are among the key players operating in the MENA metal packaging market.