Middle East & Southeast Asia Weight Management Products Market Research 2031

The Middle East & Southeast Asia weight management products market is projected to grow from US$ 798.96 million in 2023 to US$ 1,560.39 million by 2031. The market is expected to record a CAGR of 8.7% from 2023 to 2031.

The report includes growth prospects owing to the current Middle East & Southeast Asia weight management products market trends and their foreseeable impact during the forecast period.

Weight management products are a range of items designed to assist individuals in controlling or reducing their body weight. These products can include dietary supplements, meal replacement shakes, and appetite suppressants. A few of these products may aid in weight loss when used as part of a comprehensive approach that includes healthy eating habits. In the Middle East & Southeast Asia weight management products market growth is majorly attributed to rising health expenditure, increasing awareness regarding the health benefits of weight management products, and constant initiatives taken by the government.  

Growth Drivers and Challenges:

The increasing incidences of obesity in the Middle East & Southeast Asia is a significant driver for the market growth. According to the World Obesity Foundation, obesity is on the rise in the UAE, with an estimated 7.5 million people, including 700,000 adolescents and children, expected to be overweight or obese by 2035. Several factors, including rapid urbanization, the adoption of a sedentary lifestyle, and the availability of processed and high-calorie food, contribute to this trend. With obesity rates on the rise and awareness of associated health risks increasing, individuals in the Middle East & Southeast Asia are turning toward weight management products to address their weight concerns and improve overall health. In addition, the governments of several countries across the region are investing prominently to provide access to top-class healthcare services to people. For instance, in 2021, the Ministry of Health and Prevention (MoHAP) of the UAE launched several awareness campaigns, such as "Together We Move," to promote physical activity among women aged 18–44 years. Such initiatives by governments positively influence the demand for weight management products in the Middle East & Southeast Asia. Thus, all these factors are boosting the Middle East & Southeast Asia weight management products market size.

The proliferation of e-commerce in the region has further contributed to the market growth. Consumers are rapidly shifting toward e-commerce as it offers the convenience of shopping multiple products remotely and heavy discounts. E-pharmacies and online health stores are witnessing immense demand for weight management products that provide general wellness. Thus, the surging demand for weight management products from online shopping platforms is expected to drive the Middle East & Southeast Asia weight management products market growth during the forecast period.

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Middle East & Southeast Asia Weight Management Products Market: Strategic Insights

Middle East & Southeast Asia Weight Management Products Market

• 
  CAGR (2023 - 2031)

  8.7%
• Market Size 2023
  US$ 798.96 Million
• Market Size 2031
  US$ 1,560.39 Million

Market Dynamics

GROWTH DRIVERS

• Rising Obesity and Health Concerns
• Increasing Focus in Slimming

FUTURE TRENDS

• Product Innovation

OPPORTUNITIES

• Increasing Preference for Slimming Teas

Key Players

• Haleon group of companies
• THG Nutrition Limited
• Amway (Singapore) Pte Ltd
• Sustyfoods Singapore
• Abbott
• Optimum Nutrition
• MUSCLETECH
• LAC Nutrition for Life
• 1 Up Nutrition
• BEAU SERENE

Regional Overview

• Middle East, Southeast Asia

Market Segmentation

Form

• Powder
• RTD Beverages
• Bars
• Tablets
• Gummies
• Others

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Report Segmentation and Scope:

The Middle East & Southeast Asia weight management products market analysis is carried out by considering the following segments: Form and Geography.

Segmental Analysis:

Based on form, the Middle East & Southeast Asia weight management products market is segmented into powders, RTD beverages, bars, tablets, gummies, and others. The powder segment holds a significant Middle East & Southeast Asia weight management products market share, whereas the gummies segment is expected to witness the fastest CAGR from 2023 to 2033. Gummies are witnessing robust growth due to the availability of a wide range of products with unique flavors, colors, and shapes. The demand for gummy supplements has significantly increased in Indonesia, especially after the COVID-19 outbreak, as people have become more health-conscious. The demand for vitamin C supplements, zinc and iron supplements, and multivitamins has also grown significantly after the outbreak. According to YOUVIT, an Indonesia-based gummy supplements manufacturer, in March 2020, the company sales nearly tripled in February and soared even more in April. With increasing concerns regarding health and wellness among people, the demand for gummy supplements is expected to remain constant, driving the Middle East & Southeast weight management products market.

Country Analysis: 

The scope of the Middle East & Southeast Asia weight management products market report focuses on Thailand, Malaysia, Vietnam, Philippines, Indonesia, and Singapore. Indonesia accounted for the significant Middle East & Southeast Asia weight management products market share in 2023. The demand for weight management products, especially after the COVID-19 outbreak, has increased throughout the country as consumers are focusing more on maintaining a healthy lifestyle. Singapore is grappling with a rising obesity rate spurred by a sedentary lifestyle, poor dietary choices, and stress. Consequently, individuals are actively seeking solutions to address weight concerns and enhance their overall well-being. The growing recognition of the significance of weight control in preventing chronic ailments such as diabetes, heart disease, and cancers has driven more people to include weight management products in their diet. Further, Singapore's urban lifestyle, characterized by busy work schedules and a reliance on convenience foods, has fueled a demand for efficient weight management solutions that seamlessly integrate into hectic routines.

Industry Developments and Future Opportunities: 

As per company press releases, a few initiatives taken by key players operating in the Middle East & Southeast Asia weight management products market are listed below:

1. In December 2023, Herbalife announced the launching of an array of new wellness products tailored to the needs of consumers in Asia Pacific. The new product launch focuses on science-based innovation and diversifying the existing range, daily nutrition supplementation, targeting weight management, fitness and performance, and skin and body care to meet shifting consumer demands. 
2. In December 2023, Vitals Brand (Thailand) Co., Ltd launched an e-commerce platform to provide a one-stop solution to consumers across the countries for shopping premium weight management products.

Middle East & Southeast Asia Weight Management Products Market Report Scope

Competitive Landscape and Key Companies:

Haleon group of companies, THG Nutrition Limited, Amway (Singapore) Pte Ltd, Sustyfoods Singapore, Abbott, Optimum Nutrition, MUSCLETECH, LAC Nutrition for Life, 1 Up Nutrition, BEAU SERENE, FULFIL, and Elite Nutrition are among the prominent players profiled in the Middle East & Southeast Asia weight management products market report. These market players are adopting strategic initiatives to expand their businesses, which is further driving the market.