The moringa ingredients market was valued at US$ 4,254.06 million in 2020 and is projected to reach US$ 7,307.17 million by 2028; it is expected to grow at a CAGR of 7.1% from 2021 to 2028.
The moringa plant, often called a drumstick tree, has numerous health benefits. Moringa ingredients such as leaf powder, moringa oil, and moringa seeds are extensively used across various industries such as food & beverages, pharmaceutical and nutraceutical, and personal care, owing to their antifungal, antidepressant, and anti-inflammatory properties. Moreover, moringa contains nutrients such as vitamin A, vitamin B2, vitamin B3, calcium, potassium, iron, magnesium, zinc, and ascorbic acid. Moringa ingredients protect and nourish skin and hair, help to treat edema, protect the liver, and help in treating certain cancers. They also aid the digestion process and help in treating stomachache.
In 2020, Asia Pacific contributed to the largest share in the global moringa ingredients market. The major factors fueling this region's growth include the region's large-scale production and domestic consumption of moringa ingredients, which is propelled by food & beverage manufacturers' inclination toward product innovation through the introduction of novel ingredients to cater to the customer indulgence. In addition, the growing consumer awareness regarding the health and nutritional benefits of moringa is one of the significant factors driving the market in developing nations such as China, India, and the Philippines. Additionally, a change in the dietary choices of consumers is also expected to increase the demand for the product on account of the increasing trend of veganism that is paving the path for plant-based food products. Further, the presence of a large number of moringa ingredients manufacturers is also boosting the market growth in the region.
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Moringa Ingredients Market: Strategic Insights
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Impact of COVID-19 Pandemic on Moringa Ingredients Market
The World Health Organization (WHO) has declared COVID-19 a pandemic. This disease has diversely impacted different countries, depending on cultural norms, mitigation efforts, and health infrastructure, and each country is battling the pandemic in its way. However, various research studies have indicated the use of medicinal plant extracts against novel coronavirus. Thus, with the rising consumer health concerns, the demand for moringa ingredients for various end-use applications such as pharmaceuticals and nutraceuticals, food & beverages, and cosmetics, is projected to grow post-COVID-19. Moringa is a multi-purpose herbal plant that is utilized as both human food and a medical alternative. Moringa contains 19 amino acids, nine of which are required for bodily activities. Moringa powders, oils, capsules, tablets, soaps, and seeds are derived from various components of the moringa tree.
Amid the COVID-19 pandemic, consumers are focused on maintaining their health, which is likely to boost the sales of nutritional supplements globally. Furthermore, the consumer preference for plant-derived supplements is influencing the moringa product growth, thereby affecting the moringa ingredients market. In the current situation, it is essential to raise immunity to combat the novel coronavirus, maintain hygiene, and adhere to all the medical advice. Even the World Health Organization (WHO) recommends that the world population should consume immunity-boosting foods, in its COVID-19 report. However, most governments were forced to impose stringent lockdowns and limitations on movements and trades due to the outbreak. Various businesses, including cosmetics, were forced to close down production units. The disturbance in the supply chain also resulted in a scarcity of raw materials, which contributed to a drop in finished product output. The demand also fell during the pandemic as a result of changes in consumer behavior, and their limited purchasing power. All of these factors restrained the market growth in the first and second quarters of 2020. However, with the relaxation of restrictions on personnel movement and the removal of lockdown, the worldwide moringa ingredients market may witness a strong growth rate in the coming years due to its nutritious value.
Market Insights
Rising Awareness About Health Benefits of Moringa-Based Products
Moringa powder is known as highly nutritious food as it comprises numerous healthy compounds such as vitamin B1, folate, vitamin A, calcium, potassium, zinc, and iron. Furthermore, the product does not contain cholesterol and is also very low in terms of fats. Moringa is usually a part of Indian cuisine. However, the popularity of moringa ingredients is increasing day by day globally due to its nutritional profile and health benefits offered by the same. Also, consumers are getting aware of these products, which is further propelling the market growth. The growing demand for superfood and food supplements is further expected to boost the need for moringa ingredients. Moreover, the rising awareness of the medical advantages of using moringa-based products is fueling the product demand. Consumption of plant-based products having less significant side effects also has gained immense popularity in the last few years. Moringa is rich in micro and macronutrients, including carbohydrate, protein, calcium, iron, phosphorus, potassium, beta carotene, and vitamins, along with other bioactive compounds, which are substantial for the prevention of certain diseases and helping in the normal functioning of the human body.
All the parts of the moringa tree, including seeds, leaves, flowers, also roots, are suitable for both animal and human consumption. The leaves are rich in minerals, antioxidants, protein, and β-carotene compounds, which are used not only for animal & human nutrition but also in traditional medicine. In addition, moringa oil could be a suitable alternative for olive oil to add to the diet and to non-food applications like cosmetics, biodiesel and lubricant for exquisite machinery. Moringa oil is anticipated to witness massive gains in terms of demand due to its rich nutritional properties. It includes a protein that is needed for deficiency and tissue growth. The product further comprises a high number of amino acids and crude protein in comparison to soybean. Furthermore, it benefits lactating mothers and pregnant women with vitamin A and E deficiencies to improve their children's nourishment by consuming powdered leaves. There has been a heightening demand for moringa leaf as a substitute food source, mainly to fight malnutrition among infants & children. Usage of the moringa ingredients for food fortification is growing across the globe, including Africa. More and more people are becoming aware of the nutritional benefits offered by the product and adopting this product in their daily diet. Hence, all these factors are anticipated to drive the moringa ingredients market during the forecast period.
Type Insights
Based on type, the moringa ingredients market is categorized into leaves and leaf powder, seeds, oil, and others. The leaves and leaf powder segment accounted for the largest market share in 2020, and the oil segment is expected to register a higher CAGR in the market during the forecast period. Both moringa leaves and leaf powder are rich sources of nutrients. The moringa leaf powder is made from naturally dried moringa leaves. The moringa leaf powder is widely known to boost curries, soups, stews, salads. It has a green spinach flavor. The moringa leaf powder is a 25% plant protein that includes all nine essential amino acids such as isoleucine, histidine, valine, leucine, tryptophan, methionine, threonine, lysine, and phenylalanine. The moringa leaf powder has a rich nutritional profile since it contains 24% fiber, a rich source of vitamin A, K, E, iron, and calcium. There has been a heightening demand for moringa leaf powder as it is high in antioxidants. The rich iron content of the moringa powder makes it ideal for vegans and those suffering from anemia. The rich source of vitamin A serves to be essential for radiant and healthy skin, while vitamin E protects the cells from oxidative stress, thereby fighting the signs of aging. The rich source of iron and vitamin A serves to boost the immunity of the body, which is contributing to the growth of the market. As stated earlier, the rich source of proteins and amino acids has been helpful in the muscle growth of the body. These factors have been useful in propelling the moringa leaf powder market across the globe.
Category Insights
Based on category, the moringa ingredients market is segmented into organic and conventional. The conventional segment accounted for a larger market share in 2020, and the organic segment is expected to register a higher CAGR in the market during the forecast period. Conventional moringa ingredients are produced from conventionally grown moringa trees, and conventional farming is quite economical & beneficial for large-scale commercial production. Hence, most market players use conventional moringa ingredients to deliver to food & beverages, pharmaceuticals, and other industries. There is a growing demand for moringa ingredients in personal care and cosmetic products. Moringa supplements help in fighting inflammation and aiding weight loss, which is boosting the product demand. Conventional farming is one of the most popular and preferred farming methods due to its benefits to consumers and producers, including price and availability. Due to the low production costs, conventional farmers produce the crops in mass and then sell them to the consumers at lower prices. Moreover, the growing personal care industry and increasing manufacturing of moringa supplement products drive the demand for conventional moringa ingredients. All these factors have led to a significant rise in demand for moringa ingredients.
Application Insights
Based on application, the moringa ingredients market is categorized into food and beverages, personal care, pharmaceutical and nutraceutical, and others. The food and beverages segment accounted for the largest market share in 2020, and the pharmaceutical and nutraceutical segment is expected to register a higher CAGR in the market during the forecast period. Moringa is known to possess more vitamin C than oranges, more potassium than bananas, more vitamin A than carrots, and more iron than spinach. Moringa is high in anti-inflammatory and antioxidant compounds that can help prevent disease, treat cancers, and protect the brain. Moringa vaunts a powerhouse of free-radical-fighting, healing, and anti-inflammatory compounds that benefit the head, heart, skin, and more. With antidepressant, antifungal, antiviral, and anti-inflammatory properties, it has been used for centuries to treat digestive and heart conditions, to name a few. Moringa is high in protein and contains nine essential amino acids. The antioxidant phytochemicals present in moringa leaves help in protecting the kidney and retinas from diabetes-related damage, and studies have proven that moringa supplementation can help in restoring kidney and pancreas functions in diabetic patients. Moringa is a potent anti-inflammatory agent and helps in chronic soothing inflammation in the body by suppressing inflammatory enzymes and boosting the production of anti-inflammatory cytokines. Moringa also boasts antioxidants, including vitamins E and C, flavonoids, and polyphenols. These compounds rummage harmful free radicals and protect the cells from oxidative stress, DNA damage, and inflammation.
The key players operating in the moringa ingredients market include Dominate Industries, Moringa Initiative Ltd, Green Era Foods & Nutraceutics, Sarvaayush Ayurved & Herbals, Earth Expo Company, Saipro Biotech Private Ltd., Connoils LLC, Santan International, All Herbscare, and Herbs and Crops Overseas. The major players in the moringa ingredients market are focused on strategies such as mergers and acquisitions and research and development to increase the geographical presence and consumer base globally.
Moringa Ingredients Market Regional Insights
The regional trends and factors influencing the Moringa Ingredients Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Moringa Ingredients Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
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Moringa Ingredients Market Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2020 | US$ 4.25 Billion |
| Market Size by 2028 | US$ 7.31 Billion |
| Global CAGR (2020 - 2028) | 7.1% |
| Historical Data | 2018-2019 |
| Forecast period | 2021-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
Market Players Density: Understanding Its Impact on Business Dynamics
The Moringa Ingredients Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Moringa Ingredients Market are:
- Dominate Industries
- Moringa Initiative Ltd
- Green Era Foods & Nutraceutics
- Sarvaayush Ayurved & Herbals
- Earth Expo Company
Disclaimer: The companies listed above are not ranked in any particular order.
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Report Spotlights
- Progressive industry trends in the moringa ingredients market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the moringa ingredients market from 2019 to 2028
- Estimation of global demand for moringa ingredients
- Porter’s five forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario
- Market trends and outlook as well as factors driving and restraining the growth of the moringa ingredients market
- Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
- The size of the moringa ingredients market size at various nodes
- Detailed overview and segmentation of the market, as well as the moringa ingredients industry dynamics
- Size of the moringa ingredients market in various regions with promising growth opportunities
Moringa Ingredients Market – by Type
- Leaves and Leaf Powder
- Seeds
- Oil
- Others
Moringa Ingredients Market – by Category
- Organic
- Conventional
Moringa Ingredients Market – by Application
- Food and Beverages
- Personal Care
- Pharmaceutical and Nutraceutical
- Others
Company Profiles
- Dominate Industries,
- Moringa Initiative Ltd
- Green Era Foods & Nutraceutics
- Sarvaayush Ayurved & Herbals
- Earth Expo Company
- Saipro Biotech Private Ltd.
- Connoils LLC
- Santan International
- All Herbscare
- Herbs and Crops Overseas
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type , Category , and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The ongoing pandemic has a diverse impact in different countries, depending on cultural norms, mitigation efforts, and health infrastructure, and each country is battling the pandemic in its way. However, various research studies have indicated the use of medicinal plant extracts against novel coronavirus. Thus, with rising consumer health concerns, demand for moringa ingredients for various end-use applications such as pharmaceuticals and nutraceuticals, food and beverages, cosmetics, and others is projected to grow post-COVID-19. Amid the COVID-19 pandemic, consumers are focused on maintaining their health, which is likely to boost sales of nutritional supplements globally. Furthermore, the consumer movement to plant-derived supplements influences moringa product growth, subsequently affecting the moringa ingredients market.
There is an increasing trend for organic plant-based products such as food, skincare, haircare, medicine, and others among consumers since they are aware of side effects caused by conventionally produced products. Major market players like Kuli Kuli Foods, Ishka Farms, and others are offering organic moringa powder for the consumers. Also, Organic India is offering moringa supplement capsule containing organic leaf powder.
Based on application, the global moringa ingredients market is segmented into food and beverages, personal care, pharmaceutical and nutraceutical, and others. The food & beverage application segment, on the other hand, is expected to witness significant demand owing to increasing consumer awareness regarding the relationship between health, nutrition, and food has developed as well as the increased demand to improve diets with functional ingredients from a plant source like Moringa oleifera. There has also been an increased demand for moringa leaf as a substitute food source to fight malnutrition among newborns and children.
In 2020, the leaves and leaf powder segment captured the largest share in the global market in 2020 and it is estimated to maintain its dominance during the forecast period. There has been a heightening demand for moringa leaf powder as it serves to be high in antioxidants. The rich iron content of the moringa powder makes it ideal for vegans and those suffering from anemia. The rich source of vitamin A serves to be essential for radiant and healthy skin, while vitamin E protects the cell from oxidative stress that helps in fighting the signs of aging. Further, moringa powder is measured as a highly nutritious food and comprise of several healthy compounds such as vitamin B1, vitamin A, calcium potassium, folate, zinc, and iron is a major factor driving the market for moringa ingredients segment.
The major players operating in the global moringa ingredients market are Dominate Industries Moringa Initiative Ltd, Green Era Foods & Nutraceutics, Sarvaayush Ayurved & Herbals, Earth Expo Company, Saipro Biotech Private Ltd., Connoils LLC, Santan India, All Herbscare, And Herbs And Crops Overseas.
In 2020, Asia Pacific contributed to the largest share in the global moringa ingredients market. The major factors driving this region's growth include the region's large-scale production and domestic consumption of moringa ingredients, which is propelled by food & beverage manufacturers' inclination towards product innovation through the introduction of novel ingredients to cater to customer indulgence. In addition, the growing consumer awareness regarding the health and nutritional benefits of moringa is one of the significant factors driving the industry in developing nations such as China, India, and the Philippines.
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The List of Companies - Moringa Ingredients Market
- Dominate Industries
- Moringa Initiative Ltd
- Green Era Foods & Nutraceutics
- Sarvaayush Ayurved & Herbals
- Earth Expo Company
- Saipro Biotech Private Ltd.
- Connoils LLC
- Santan India
- All Herbscare
- Herbs and Crops Overseas
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