North America Bread Market to Reach US$ 41,227.0 Mn at a CAGR of 3.5% in 2027

The North America bread market is accounted to US$ 30,471.1 Mn in 2018 and is expected to grow at a CAGR of 3.5% during the forecast period 2019 – 2027, to account to US$ 41,227.0 Mn by 2027.

Bread is among the household staples and there has been an increasing demand for greater variety of bread such as loaves, baguettes, rolls, burger buns, sandwich bread, ciabatta among others. The increasing use of these products by B2B industries such as HORECA, QSRs, cafes and others along with the household has driven the growth of market. US is dominating the North America bread market followed by Canada. The bread market in the US is growing at a faster pace over the past few years. High disposable income, coupled with changing lifestyle, is attracting consumers to consume convenient and ready to eat food products as a part of daily diet. However, increasing concerns for obesity in the US, especially among adults is restricting the growth of bread market in the US. Increasing consumer inclination towards healthy lifestyle has raised demand for new & innovative products such as multigrain breads and loaves offering high nutritional benefits.                            

North America Bread Market

Market Insights

Stagnant growth for demand of different types of bread from end consumers

Changing the taste preferences of consumers has encouraged the bakers to introduce innovative food products such as multigrain bread, bread with fruits, nuts, certain spices, or cocoa as ingredients for the household consumer. Besides, the factors such as busy & hectic life schedules resulting in less or no time for cooking meals at home have raised the demand for convenient and packaged food that supports the sales of bread and related bakery products. Rising disposable income and the inclination of consumers towards exploring new tastes & flavors are responsible for driving heavy traffic at restaurants, QSRs, and cafes. The trend of hanging out at these places is very common among youngsters, especially teenagers.

Product Type Insights

Based on product type, the North America bread market is bifurcated as loaves, baguettes, rolls, burger buns, sandwich bread, ciabatta, and others. The sandwich bread segment dominated the North America bread market. Sandwich bread is also referred to as sandwich loaf, is a type of bread that is prepared specifically to be used for the preparation of sandwiches. Sandwich bread is made in many varieties, such as white, sourdough, whole wheat, multigrain, rye, and others. Sandwich bread is prepared to slice easily, cleanly or uniformly, and have a fine crumb, which is the soft, inner part of the bread and a light texture. Sandwich bread is designed to have a balanced proportion of crumb and crust, whereby the bread adheres and supports fillings in place and reduces drips and messiness.

Nature Insights

Based on product form, the North America bread market is bifurcated as conventional and organic. The conventional segment dominated the North America bread market. There are various preservatives that are used in conventional bread, such as Genetically Modified Organisms (GMOs). The GMOs are non-natural organisms that can affect the ecosystem. Other preservatives used are hydrogenated acid and artificial colors. These preservatives are generally added as shelf-life extenders for the bread. Approximately only 12% of whole food ingredients are found in conventional bread. The nutritional values of conventional bread sum up to a small amount of approximately 27% - 28%. These preservatives are also added to enhance the bread textures and dough conditioning.

Distribution Channel Insights

The North America Bread market is bifurcated based on distribution channel into hypermarkets and supermarkets, convenience stores & retail stores, online, and others. The convenience stores & retail stores segment accounted for the largest share in the North America bread market. Convenience stores are the stores that are located in a limited area and is small in size as compared to hypermarkets & supermarkets. The main difference between a convenience store and a hypermarket or a supermarket is that the convenience stores are open till late at night. This adds an added bonus for the sales of a product, in this case, bread. The extended availability at nights and the early openings of the convenience stores in the morning are very beneficial for the people who are in a hurry and are shopping in haste. The convenience stores have limited staff and are located at almost every locality. These factors have attracted the consumers to the convenience stores and have boosted the sales of the bread significantly.

US Bread Market by Type

NORTH AMERICA BREAD MARKET SEGMENTATION

North America Bread Market – By Product Type

• Loaves
• Baguettes
• Rolls
• Burger Buns
• Sandwich Bread
• Ciabatta
• Others

North America Bread Market – By Nature

• Conventional
• Organic

North America Bread Market – By

Distribution Channel

• Hypermarkets and Supermarkets
• Convenience and Retail Stores
• Online
• Others

North America Bread Market – By Country

• US
• Canada
• Mexico

Company Profiles

• Associated British Foods plc
• Cargill, Incorporated
• Barilla G. e R. Fratelli S.p.A
• Aryzta AG
• Rich Products Corporation
• Britannia Industries
• CSC Brands, L.P.
• Finsbury Food Group Plc
• Conagra Inc.
• Premier Foods Group Limited

North America Bread Report Scope