North America Dietary Supplements Market Size and Competitive Analysis by 2028

The North America dietary supplements market is expected to grow from US$ 63,435.76 million in 2021 to US$ 90,428.79 million by 2028; it is estimated to grow at a CAGR of 5.2% from 2021 to 2028.

Dietary supplements contain dietary ingredients to improve their nutritional worth. Many people use dietary supplements to help them lead a healthy lifestyle. These supplements are typically used to replenish missing nutrients while maintaining adequate dietary levels in the body.  In recent years, health and fitness has picked up as a trend due to rising prevalence of various diseases, such as cancer and cardiovascular disorders, and several medical conditions, such as diabetes, high blood pressure, obesity, and high cholesterol. All these have resulted in rising popularity of dietary supplements across the region. People have become more aware and concerned about their health and physique over the last few years. Millions of people of various age groups, backgrounds, and geographies are embracing fitness to better their physical health and overall well-being, which is boosting the demand for dietary supplements substantially.  Furthermore, social media also plays a significant role in fitness motivation and influencing self-improvement. For instance, social media platforms, such as Instagram, Twitter, and Pinterest, have boosted the popularity of the health and fitness industry, with many celebrities and influencers introducing users to new fitness regimes and dietary supplements, highlighting the benefits they offer to their physical and mental health, in turn, aiding the dietary supplement demand. Additionally, people's increased interest in bodybuilding and athletics is fueling the popularity of supplements. Athletes are becoming more inclined toward dietary supplements for assistance in improving endurance and performance while also maintaining health. This factor is driving the demand for dietary supplements significantly across the North America.

In case of COVID-19, North America is highly affected specially the US. The significant disruption in manufacturing facilities, along with raw material sourcing, has had a negative impact on the demand for dietary supplements in the country. However, the growing consumer focus on health and wellbeing is also expected to promote the demand for dietary supplements in the regional market. For instance, as per an article published by National Center for Biotechnology Information (NCBI), the presence of poor nutritional dietary patterns, along with the presence of pre-existing noncommunicable diseases (NCDs) such as diabetes, chronic lung diseases, and cardiovascular diseases (CVDs), has made the patient immunocompromised. Hence, it has been essentially recommended to consume approximately 25–38 g/day of dietary supplements to build immunity and strength to fight against foreign microbes. This is expected to promote the demand for dietary supplements in the region in the long run.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America dietary supplements market. The North America dietary supplements market is expected to grow at a good CAGR during the forecast period. 

North America Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

North America Dietary Supplements Market Segmentation       

North America Dietary Supplements Market – By Type

• Vitamins
• Minerals
• Proteins and Amino Acids
• Probiotics
• Blends
• Others

North America Dietary Supplements Market – By Form

• Tablets
• Capsules and Softgels
• Powders
• Others

North America Dietary Supplements Market – By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

North America Dietary Supplements Market, by Country

• US
• Canada
• Mexico

North America Dietary Supplements Market - Companies Mentioned

• Abbott
• Amway Corp.  
• anona GmbH
• Bayer AG 
• GlaxoSmithKline plc.
• Otsuka Holdings Co., Ltd
• Pfizer Inc.
• The Bountiful Company

North America Dietary Supplements Report Scope