North America Offline Beauty Devices Market Forecast and Growth 2031

The North America offline beauty devices market size is projected to reach US$  68,229.13 million by 2031 from US$  27,568.36 million in 2024. The market is expected to register a CAGR of 13.8% during 2024–2031. New product introductions in North America are likely to bring in new market trends during the forecast period.

North America Offline Beauty Devices Market Analysis

The level of stress is rising notably due to the long working hours and lifestyle changes. This impacts negatively on a person's appearance, especially skin and hair. Also, the increasing level of pollution has detrimental effects on an individual's physical appearance. These issues can be controlled with the use of RF roller and blue light devices for acne. Customers have continued to show a keen interest in experiencing beauty and wellness services to rejuvenate their bodies. Thus, international grooming products and services have gained popularity to a great extent.

The growing importance of physical appearance has significantly increased the demand for beauty and skincare products in North America. Premium beauty brands are now offering additional services, such as skin diagnosis, at their outlets to attract customers. In addition, the beauty industry is expanding, with cosmetic products largely purchased by women under the millennial generation aged 25–34. According to the LendingTree survey (August 2023), ~1,950 US consumers in America spend an average of US$1,754 a year on beauty products, cosmetics, and services. The study highlights that most spending focuses on skin and hair care. Social media significantly influences spending, with younger generations more likely to purchase luxury items and beauty products. Several consumers use credit cards for beauty rewards, and 35% cut back on other expenses to prioritize beauty spending, particularly the millennial and Gen Z population. Moreover, according to Mintel Global Consumer Research 2021, 54% of people in Canada believe that using beauty and grooming products boosts their self-esteem.

Thus, the increasing inclination toward beauty products among men and women boosts the market growth.

North America Offline Beauty Devices Market Overview

The North America offline beauty devices market is rapidly expanding due to the increasing inclination toward beauty and wellness, and rising prevalence of skin issues. Prominent players operating in the market are focusing on innovation and collaboration for enhanced product availability. However, the undesirable side effects hinder the North America offline beauty devices market growth.

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North America Offline Beauty Devices Market: Strategic Insights

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North America Offline Beauty Devices Market Drivers and Opportunities

Rising Prevalence of Skin Issues Fuels Market Growth

Age-related skin issues, such as pigmentation, wrinkles, creases, and acne, as well as burn scars due to accidents, are extremely common. According to the American Academy of Dermatology Association, acne is the most common skin condition in the US, affecting ~50 million people in America annually. ~85% of people aged 12–24 experience the onset of minor acne. Cosmetic procedures such as microdermabrasion and chemical peels can cost ~US$ 100 or more per session, depending on the number of treatments required for acne scars. Laser treatments for acne scars can also run US$ 200 or more. Recent studies indicate that individuals having acne in the US spend an average of US$ 150 to US$ 200 annually on over-the-counter products. Additionally, as per the Dermatology Association in Canada, acne impacts 5.6 million people in Canada, which is nearly 20% of the population. Over 80% of those affected are between the ages of 12 and 24. Moreover, around 1 million people in Canada are diagnosed with psoriasis.

One in 10 people develop atopic dermatitis during their lifetime, and it affects up to 25% of children and 2–3% of adults. Furthermore, over a quarter (28%) of women under 25 worry about signs of aging, and this number has increased to 42% for those aged 25–34 and 54% for those aged 35–44. In addition, the poll of 2,000 women across the US, conducted by Dermstore, found that young women have started using products to reduce signs of aging much sooner than older women.

Growing Disposable Incomes and Expanding Middle-Class Population to Create Lucrative Opportunities in Market

The rise in disposable income increases the financial flexibility of consumers to spend on non-essential goods, including beauty products and devices. With increased purchasing power, people are more likely to invest in higher-end beauty devices, such as facial cleansing systems, anti-aging tools, or hair removal devices, to enhance their personal care routines. Additionally, the growing interest in self-care and convenience, combined with the affordability that comes with higher disposable income, boosts demand for at-home beauty technology. As per the trading economics, in November 2024, disposable personal income in the US increased to US$ 21,995.10 billion, up from US$ 21,934 billion in October. Since 1959, the average disposable personal income in the US has been US$ 6,439.55 billion, with November 2024 marking the highest amount ever recorded. In the third quarter of 2024, disposable personal income in Canada increased to US$ 1.28 trillion (from US$ 1.26 trillion in the second quarter). Historically, disposable personal income in Canada has averaged about US$ 397.3 billion from 1961 to 2024, with the highest recorded figure of US$ 1.28 trillion in the third quarter of 2024. As per the Organisation for Economic Co-operation and Development, Mexico's middle-class population is projected to keep expanding, with an additional 3.8 million households expected to join the middle-income bracket by 2030.

Thus, with the increase in disposable income and the growing middle-class population, the adoption rate of beauty devices subsequently increases, offering lucrative opportunities for market growth in the coming years.

North America Offline Beauty Devices Market Report Segmentation Analysis

Key segments that contributed to the derivation of the North America offline beauty devices market analysis are product type, application, mode of operation, distribution channel.

• Based on product type, the North America offline beauty devices market is segmented into LED mask, infrared beauty devices, EMS, and others. The LED mask segment held the largest share of the market in 2024.
• In terms of application, the North America offline beauty devices market is categorized into anti-aging, acne and inflammation control, skin rejuvenation, and others. The anti-aging segment dominated the market in 2024.
• In terms of mode of operation, the North America offline beauty devices market is bifurcated into electric and battery operated and manual. The electric and battery-operated segment dominated the market in 2024.
• In terms of distribution channel, the North America offline beauty devices market is categorized into Walmart, Best Buy, Costco, Nordstrom, Macys, Saks Fifth Avenue, Sephora, Ulta Beauty, Target, and others. The Walmart segment dominated the market in 2024.

North America Offline Beauty Devices Market Share Analysis by Geography

The geographic scope of the North America offline beauty devices market report mainly focuses on Countries such as the US, Canada, and Mexico. In terms of revenue, the US dominated the market in 2023. It is estimated to dominate the North America market during the forecast period.

The US has been at the forefront of cosmetics innovation, entrepreneurship, and regulations for a long time. Consumers in the country have registered an increasing average annual expenditure on personal and beauty care products over the years, which is contributing to the market growth. Also, the growing Hispanic population and rising demand for luxurious personal care brands in the US are expected to support the demand for beauty devices. Factors such as growth in consumer knowledge and an increase in awareness about the benefits of the latest technologies through digital media and other sources, coupled with the increasing use of social media, are also contributing to the growth of the market in this country.

The average life expectancy is increasing in the US, which is leading to the rise in the use of anti-aging devices. As per the US Census Bureau 2023, the number of people in America aged 65 and older is expected to grow from 58 million in 2022 to 82 million by 2050, which is an increase of 47%. This age group is also expected to make up a larger portion of the total population, rising from 17% to 23%. In addition, high per capita income, improved standards of living, and easy availability of innovative products have boosted the sale of beauty devices in the region. Moreover, increasing technological advancements, the growing influence of social media, and rising consciousness about personal appearance propels the market growth.

In October 2024, AccureAcne, Inc. received the US Food and Drug Administration (FDA) cleared its Accure Laser System for long-term treatment. The laser system was first approved in 2022 for treating mild to severe inflammatory acne vulgaris. Similarly, in August 2023, The Beauty Health Company received the US Food and Drug Administration (FDA) approval for its SkinStylus microneedling device for use on facial acne scarring in Fitzpatrick skin types I, II, and III in patients aged 22 years and older, making it the only microneedling device FDA cleared for both the face and abdomen. Additionally, in October 2023, Light Activated Beauty (LAB) launched a first-to-market, reusable LED patch created to treat acne with its next-generation Light Therapy Patch, which delivers a precise LED wavelength needed to shrink a pimple.

North America Offline Beauty Devices Market Regional Insights

The regional trends and factors influencing the North America Offline Beauty Devices Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses North America Offline Beauty Devices Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

North America Offline Beauty Devices Market Report Scope

North America Offline Beauty Devices Market Players Density: Understanding Its Impact on Business Dynamics

The North America Offline Beauty Devices Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the North America Offline Beauty Devices Market are:

1. NuFACE
2. L'Oréal SA
3. The Procter & Gamble Co
4. Koninklijke Philips NV
5. Panasonic Holdings Corp
6. ZIIP

Disclaimer: The companies listed above are not ranked in any particular order.

North America Offline Beauty Devices Market News and Recent Developments

The North America offline beauty devices market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. Below is a key development witnessed in the North America offline beauty devices market:

• Nu Skin Enterprises launched the Nu Skin RenuSpa iO, a smart, FDA-cleared microcurrent body device that promotes wellness and boosts body confidence through skin stimulation. As the latest innovation from the world's top-selling beauty device brand for six consecutive years, the RenuSpa iO revitalizes appearance and refreshes the body. (Source: NuFACE Website, January 2025)
• YA-MAN LTD. announced that the FDA approved Medi Lift PLUS for marketing in the US as a Class II medical device. YA-MAN began a marketing campaign for beauty devices in the US with "Medi Lift PLUS." The US is a major market in the global beauty device industry, and YA-MAN planned to expand sales channels to retail stores and medical spas, as well as e-commerce. (Source: 3D Systems, Press Release, July 2023)
• Nu Skin Enterprises introduced the ageLOC LumiSpa iO, a smart skin treatment and cleansing device that offers a connected experience. Utilizing patented micropulse technology, it enhances personalized beauty with customized treatment options, intelligent coaching, and skincare routine tracking. The system includes the LumiSpa iO device, three non-abrasive treatment heads, and five specially formulated cleansers for optimal skin interaction. When paired with the Nu Skin Vera app, it creates a new level of personalized skincare experiences. (Source: CRANIOFIT, Press Release, November 2022)

North America Offline Beauty Devices Market Report Coverage and Deliverables

The "North America offline beauty devices Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• North America offline beauty devices market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• North America offline beauty devices market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST and SWOT analysis
• North America offline beauty devices market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the North America offline beauty devices market
• Detailed company profiles