Oat Drinks Market Strategies, Top Players, Growth Opportunities, Analysis, and Forecast by 2031

The oat drinks market is expected to register a CAGR of 8% during 2023–2031. The increasing number of consumers adopting plant-based diets is likely to remain a key trend in the market.

Oat Drinks Market Analysis

• The oat drink market is one of the fastest-growing markets in the world. This is attributed to the increasing popularity of vegetarian diet, rising awareness about the health benefits of oat drinks, and the increasing need for replacing dairy.
•  Europe is among the world's largest oat drinks market, followed by North America, while the oat drinks market in the Middle East is growing, due to the spread of new marketing strategies and healthy eating habits.
•  More and more consumers are turning to plant-based diets to improve their health, avoid ethical dilemmas and reduce their environmental footprints. Oat-based beverages are a suitable alternative to dairy products, as they can offer health benefits and are easy to prepare.

Oat Drinks Market Overview

• An increasing number of consumers are shifting to plant-based diets for health, ethical and environmental reasons. Oat-based beverages are becoming popular because they are plant-based and dairy-free, with better nutritional profiles.
•  Companies are producing more oat drink products with added flavours like vanilla, chocolate and berry to attract more buyers, and they are working on packing solutions that are recyclable and eco-friendly in order to respond to consumer trends in terms of sustainable products.
•  The major key players in the market include Quaker Oats (PepsiCo), Danone, NOSH Drinks and Oatly, and others with different geographical presence. In the recent years, companies are taking efforts to gain significant market position and launching new innovative products, business expansion, mergers and acquisitions and partnerships to expand their business to the market.

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Oat Drinks Market: Strategic Insights

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Oat Drinks Market Drivers and Opportunities

Increasing Health and Environmental Concerns

• AS oat drinks are nutritious, consumers interested in health and wellness tend to buy them. They’re often fortified with vitamins, minerals and nutrients, making them attractive to those looking for functional drinks to supplement their diet.
•  Oat drinks are packed with vitamins and fibres and have been shown to lower blood cholesterol levels caters to the health-conscious consumers.
•  Environmental sustainability is one of the main reasons oat drinks have gained popularity. With dairy having a heavy environmental footprint, many consumers are looking for more sustainable alternatives.
•  Environmentally, oat drinks are preferable because oats use less water and less land than dairy farming.

Rising Number of Plant-Based Diets Among Consumers

• A growing number of consumers are following plant-based diets, prompting the demand for oat drinks to rise.
•  In addition, oat drinks are gaining more and more popularity among consumers because they are becoming more health-conscious, looking for functional foods and beverages that offer nutrition.
•  Oat drinks are a natural fit for the plant-based movement, since they are an obvious alternative to dairy within a plant-based diet.
•  Ethical concerns, including animal welfare, have also figured among the many reasons behind the rise in popularity of dairy-free alternatives.

Oat Drinks Market Report Segmentation Analysis

Key segments that contributed to the derivation of the oat drinks market analysis are deployment type and enterprise size.

• Based on product category, the oat drinks market is divided into conventional and organic.
• On the basis of flavour, the market is divided into natural, chocolate, vanilla, strawberry, and others.
• Based on sales channel, the market is divided into hypermarkets, supermarkets, convenience stores, and e-commerce

Oat Drinks Market Share Analysis by Geography

• Oat Drinks Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering oat drinks market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers PEST analysis, which involves the study of major factors that influence the oat drinks market in these regions.

Oat Drinks Market Regional Insights

The regional trends and factors influencing the Oat Drinks Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Oat Drinks Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Oat Drinks Market Report Scope

Market Players Density: Understanding Its Impact on Business Dynamics

The Oat Drinks Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Oat Drinks Market are:

1. Quaker
2. Alpro
3. Drinks Brokers Ltd
4. Oatly AB
5. PepsiCo
6. Rude Health

Disclaimer: The companies listed above are not ranked in any particular order.

Oat Drinks Market News and Recent Developments

The oat drinks market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the oat drinks market are listed below:

• Life Health Foods Pvt Ltd launched a new vegan drink, So Good Oat Caramel beverage, a dairy-free, plant-based milk. The new delicious So Good Oat Caramel beverage is a healthy and versatile drink a source of calcium for building bones, it is an absolute first and great choice for health-conscious consumers. (Source: Glue Up, Press Release, December 2023)
• Oatly Group AB announced the nationwide launch of two new beverage innovations in the US: Unsweetened Oatmilk and Super Basic Oatmilk. (Source: Oatly Group AB, Company Website, January 2024)

Oat Drinks Market Report Coverage and Deliverables

The “Oat Drinks Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Oat drinks market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Oat drinks market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Oat drinks market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the oat drinks market
• Detailed company profiles