Operational and Business Support System Market Overview, Growth, Trends, Analysis, Research Report (2021-2031)

The Operational and Business Support System Market size is projected to reach US$ 146.93 billion by 2031 from US$ 61.07 billion in 2023. The market is expected to register a CAGR of 11.6% during 2023–2031. The increasing adoption of digital business support systems in the telecom industry is likely to remain a key trend in the market.

Operational and Business Support System Market Analysis

• The operational and business support system market has witnessed significant growth in recent years, driven by technological advancements, the deployment of 5G services, and the increasing demand for solutions to drive business growth.
• The telecommunication industry is experiencing rapid changes driven by a changing ecosystem in the telecom infrastructure, IT services, and a rise in digitalization. To integrate advanced technology into the existing ecosystem and introduce new solutions to the customers, telecom operators are widely adopting operational and business support systems to support billing, fulfillment, and assurance functions, develop new products, address regulatory requirements, and increase their competitive edge in the marketplace.
• The operational and business support system helps telecommunication providers carry out their business operations with analytics, cloud computing, automated business processes,  and software-defined business rules by ensuring consistent network capacity and stable quality of service.

Operational and Business Support System Market Overview

• The rise in focus of telecommunication providers to improve their business efficiency has led to the adoption of operational and business support systems.
• Operation Support System (OSS): The OSS solution consists of specialized software tools that help the telecom operators assess and maintain the health of telecommunications networks. These solutions are used to deploy, monitor, analyze, and configure all the operational aspects linked with telecom site management.
• Business Support System (BSS): The BSS solution enables telecom infrastructure providers to handle all the business and customer-facing characteristics of telecom site management. This solution helps them in defining billing parameters, revenue management, service fulfillment, customer management, product catalogs, order management, charging, and more. It helps them to deal with things such as billing and customer relations.
• OSS generally passes several service orders and service assurance information to the BSS, which manages the business characteristics associated with telecom site management to protect revenue and sustain quality. The operational and business support system also supports many business functions, which include marketing, contracting, product offerings, sales, and delivery of services. Thus, such features of OSS and BSS together foster the adoption of this solution and act as the catalyst for market growth.

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Operational and Business Support System Market Drivers and Opportunities

Deployment of 5G

• The digital payments ecosystem has gained traction in recent years. The internet penetration and the rise in the usage of smartphones are some of the prominent factors fueling digital payments. The rise in online shopping and e-commerce sector has also increased in the pandemic, which has led to the growth of online financial transactions. According to the information by The World Bank in ‘Global Findex Database 2021’, about 40% of adults in the developing economies, excluding China, made a digital merchant payment by phone, card, or the internet, and over one-third of adults in developing economies paid a utility bill directly from an account. These transactions were made for the first time after the start of the pandemic.
• Thus, the growing number of online transactions generates the need to authenticate and secure payment processing. The rise in online transactions creates a huge number of complex databases of subscribers that need to be collected, processed, and analyzed. It creates complexity in the charging and billing for voice and data, creating customers’ invoices, payment processing, and collection of debt. Thus, to carry out efficient billing and transaction processes, the demand and adoption for operational and business support systems rise among the communication service providers. For example, in May 2021, CSG Systems International Inc. was selected by Namibia’s leading mobile operator, Mobile Telecommunications Ltd (MTC), to lead its business transformation efforts. CSG provides a comprehensive solution that includes real‐time charging, convergent billing, product catalog, and customer and revenue management to MTC. Thus, the rise in online transactions fuels the market growth.

Convergence of Advanced Technologies

• The Operational and Business Support System market opportunity represents a rapidly expanding space where modern technologies are converging, enabling higher operational efficiency. With the complexity of the telecom network, the requirement for holistic OSS/BSS solutions to manage the evolving service ecosystem is increasing.
• Besides telecom services, finance, healthcare, and manufacturing are discerning the need for robust OSS/BSS to manage their growing operations. Major deployments of next-generation OSS/BSS can enable business processes, reduce time-to-market, and promote cost efficiency. This market opportunity is mainly influencing solution providers and enterprises to drive the shifting dynamics of OSS/BSS.

Operational and Business Support System Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Operational and Business Support System Market analysis are component, type, deployment, enterprise size, and industry vertical.

• Based on component, the Operational and Business Support System Market is divided into solution and services.
• On the basis of type, the market is divided into OSS and BSS. The OSS segment is further divided into network management & orchestration, resource management, analytics & assurance, and others. Also, the BSS segment is further divided into billing & revenue management, product management, customer management, and others.
• Based on the deployment, the market is divided into cloud and on-premise.
• On the basis of enterprise size, the market is divided into SMEs and large enterprises.
• Based on the industry vertical, the market is divided into IT & telecom, BFSI, media & entertainment, healthcare, and others.

Operational and Business Support System Market Share Analysis by Geography

• The Operational and Business Support System Market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering the Operational and Business Support System Market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers PEST analysis, which involves the study of major factors that influence the Operational and Business Support System Market in these regions.

Operational and Business Support System Market Regional Insights

The regional trends and factors influencing the Operational and Business Support System Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Operational and Business Support System Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Operational and Business Support System Market Report Scope

Operational and Business Support System Market Players Density: Understanding Its Impact on Business Dynamics

The Operational and Business Support System Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Operational and Business Support System Market are:

1. Amdocs Management Limited
2. Cisco Systems Inc
3. CSG Systems International Inc
4. Hewlett Packard Enterprise Development LP
5. Huawei Technologies Co Ltd
6. Netcracker Technology

Disclaimer: The companies listed above are not ranked in any particular order.

Operational and Business Support System Market News and Recent Developments

The Operational and Business Support System Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Operational and Business Support System Market are listed below:

• Nokia was selected by Orange and the Administrative Capital for Urban Development (ACUD) company owned by the Egyptian government for its innovative operational and business support system (OSS/BSS) software solutions. These solutions support Orange and ACUD for developing a smart capital city in Egypt. This software helps smart city dwellers to use the internet to order, activate, and pay for utilities. (Source: Nokia, Company Website, March 2023)
• Optiva Inc., a leader in powering the telecom industry with cloud-native billing, charging and revenue management software on private and public clouds, today announced a strategic go-to-market partnership with GDi, a digital technology company with a complete portfolio for network planning, design and rollout. The partnership will provide communication service providers (CSPs) with pre-integrated and tested BSS and OSS software. (Source: Optiva Inc, Newsletter, April 2024).

Operational and Business Support System Market Report Coverage and Deliverables

The “Operational and Business Support System Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Operational and Business Support System Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
• Operational and Business Support System Market trends as well as market dynamics such as drivers, restraints, and key opportunities.
• Detailed PEST/Porter’s Five Forces and SWOT analysis.
• Operational and Business Support System Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Operational and Business Support System Market.
• Detailed company profiles.