Packaged Water Market Overview, Growth, Trends, Analysis, Research Report (2021-2031)

The packaged water market is expected to register a CAGR of 5% during 2023–2031. The increasing focus on fortified packaged water with added nutrients for health-conscious consumers is likely to be the trend in the packaged water market.

Packaged Water Market Analysis:

• The demand for packaged water across the world is increasing due to growing health awareness and water quality issues. Portability and convenience ensure that use is rife in urban areas and in developing countries.
• Environmental worries over plastic waste are leading to innovations in sustainable packaging and premium, mineral-rich products to differentiate the offerings and gain a foothold in higher market segments.

Packaged Water Market Overview

• Packaged water is plain and treated water that is sold in bottled or other containers for drinking. It encompasses different types like spring water, purified water, and mineral water, among others.
• Premiumization as consumers opt for enhanced waters or flavored waters; more sustainability efforts to address issues of plastic pollution; home and office delivery services to cater to increasing time spent away from office and work; and functional waters fortified with vitamins or minerals.
• The emerging markets in Asia, Latin America, and Africa are growth markets for packaged water since living standards continue to improve while the existing public water infrastructure remains underdeveloped. As competition intensifies, brands increasingly differentiate their products by promoting innovative packaging and marketing them aggressively.

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Packaged Water Market: Strategic Insights

Packaged Water Market

• Market Size 2023
  US$ XX Million
• Market Size 2031
  US$ XX Million

Market Dynamics

GROWTH DRIVERS

• Rising Health Awareness Among Consumers
• Strategic Initiatives by Key Players

FUTURE TRENDS

• Proliferation of E-commerce

OPPORTUNITIES

• Increasing focus on fortified Packaged Water

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Type

• Still Water
• Sparkling Water
• Functional Water

Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail

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Packaged Water Market Drivers and Opportunities

Rising Health Awareness Among Consumers

• People are getting health-conscious, opting to drink water for hydration, rather than sugary drinks. They are also more 'water-conscious,' worrying about contamination and tending to believe that bottled water is purer and safer than tap water, especially in places where the public water supply is unreliable.
• The increasing emphasis on health- and fitness-conscious lifestyles has also driven up water consumption. Water is increasingly being seen as an essential part of a healthy lifestyle, driving its demand. The growing demand for 'clean living' and 'detox' has also enhanced water's popularity.

Proliferation of E-commerce

• Increasingly, a large portion of growth in the packaged water market is being driven by e-commerce. Online, consumers can access a wide range of water brands and types – including premium water and niche options that may be hard to find in local stores – with very little effort.
• The online marketplace also allows water brands to reach more consumers, expand their reach geographically, and give them access to valuable consumer data for targeted marketing. In the digital world, subscription-based models for water delivery services will appear more frequently.

Packaged Water Market Segmentation

The scope of the global packaged waters market is segmented based on type and distribution channel.

• On the basis of type, the market is segmented into still water, sparkling water, and functional water.
• Based on the distribution channel, the packaged waters market is classified into supermarkets and hypermarkets, convenience stores, online retail, and others.

Packaged Water Market Share Analysis by Geography

• The packaged water market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering packaged waters market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers Porter's Five Forces analysis, which involves the study of major factors that influence the packaged waters market in these regions.

Packaged Water Market Market Report Scope

Packaged Water Market News and Recent Developments:

The packaged waters market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:

• ZenWTR, the world's first beverage in a bottle made from 100% recycled, certified ocean-bound plastic, is proud to unveil a newly refreshed brand design reinforcing its commitment to ocean preservation and sustainability. The updated brand identity reflects ZenWTR's dedication to delivering great-tasting, ultra-pure vapor distilled water while inspiring positive change among consumers and the beverage industry. (Source: Newsletter, ZenWTR, June 2023)

Packaged Water Market Report Coverage and Deliverables

The "Packaged Water Market Size and Forecast (2021 – 2031)" provides a detailed analysis of the market covering below areas:

• Packaged water market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Packaged water market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter's Five Forces and SWOT analysis
• Packaged water market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the packaged waters market
• Detailed company profiles