Playout Automation and Channel-In-a-Box Market Strategies, Top Players, Growth Opportunities, Analysis and Forecast by 2031

The playout automation and channel-in-a-box market size was valued US$ 20.6 billion in 2023 and is expected to reach US$ 63.3 billion by 2031; it is estimated to record a CAGR of 15.1% from 2023 to 2031. Implementation of unified solution is likely to remain a key trend in the market.

Playout Automation and Channel-In-a-Box Market Analysis

The market will continue to experience technological advancements, such as the integration of high-definition (HD) and ultra-high-definition (UHD) content, which will enhance the quality of channel presentation and viewer experience. There is a growing demand for highly customizable playout automation and channel-in-a-box solutions. Broadcasters are seeking solutions that can be tailored to their specific requirements, allowing them to deliver unique and personalized content to their audiences. The increasing popularity of OTT services, such as streaming platforms, is driving the demand for playout automation and channel-in-a-box solutions that can efficiently deliver content to these platforms. The playout automation and channel-in-a-box market size is likely to surge owing to the increasing demand for video content across various industries, including entertainment, news, sports, and lifestyle, presenting opportunities for playout automation and channel-in-a-box solutions providers to cater to this demand.

Playout Automation and Channel-In-a-Box Market Overview

Playout Automation refers to the automation of broadcasting processes, equipment, and software required to convert and play source media and channel content to an external on-air environment. It involves the scheduling, management, and delivery of content to viewers. Playout automation systems can handle tasks such as content ingest, storage, playlist management, graphics insertion, and transmission control. These systems aim to improve efficiency, reduce human error, and ensure smooth and uninterrupted broadcasting. The channel-in-a-box (CiaB) concept integrates multiple functions required to generate a channel signal into a single piece of equipment. It combines video playout servers, automation software, graphics, and other necessary components into a unified system. Channel-in-a-box systems are designed to simplify the broadcasting workflow by providing an all-in-one solution for channel creation and playout. They offer features such as content scheduling, graphics insertion, logo branding, and signal processing, all within a single device.

One of the key factors driving the adoption of playout automation and channel-in-a-box services is the increasing presence and availability of global brands in the broadcasting industry. As more broadcasters and content providers seek to expand their reach and deliver high-quality content, the demand for solutions facilitating efficient and cost-effective operations, such as playout automation and channel-in-a-box systems, has grown in the last few decades. These technologies offer numerous benefits, including streamlined operations, reduced hardware requirements, improved scalability, and enhanced flexibility in content management. They enable broadcasters to automate repetitive tasks, optimize resource utilization, and deliver content to viewers more efficiently and reliably.

Customize This Report To Suit Your Requirement

You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities

Get FREE CUSTOMIZATION

Playout Automation and Channel-In-a-Box Market: Strategic Insights

• Get Top Key Market Trends of this report.
  This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Free Sample PDF

Playout Automation and Channel-In-a-Box Market Drivers and Opportunities

Integration of AI and ML Technologies

The integration of artificial intelligence (AI) and machine learning (ML) technologies into tools, solutions, or processes employed in the broadcasting industry can have a positive impact on workflow flexibility and efficiency. AI has been used in closed captioning systems, where the system is trained to become proficient at accurately captioning words that people say, even those that are typically hard for some people to understand. AI systems translate inflections, accents, and pronunciations for their conversion into a readable text. Thus, various AI implementations have the potential to enhance workflow in the media and broadcasting industry.

The 2023 NAB Show exhibitors showcased ways to improve accuracy and efficiency in the broadcasting industry by using various AI and ML-based solutions. Further, TV broadcasters can find ways to economize operations while maintaining the quality of services provided to their customers. The AI and ML implementation in the playout automation and channel-in-a-box can help companies understand and predict viewer preferences that can maximize audience engagement. Moreover, ML models can help market players with efficient scheduling by learning from the historical data of customers or audiences. Thus, the adoption of AI and ML technologies can help the playout automation and channel-in-a-box market players gain more customers, thereby creating growth opportunities in the coming years.

Playout Automation and Channel-In-a-Box Market Report Segmentation Analysis

Key segments that contributed to the derivation of the playout automation and channel-in-a-box market analysis are offering, coverage, vertical, and application.

• Based on offering, the playout automation and channel-in-a-box market is divided into solutions and services. The solutions segment held the largest market share in 2023. Playout automation and channel-in-box solutions are essential for modern broadcasting, offering and streamlined and efficient approach to managing and broadcasting content. Hardware components of playout automation and channel-in-box systems include servers, graphics engines, capture cards, and networking and equipment.
• In terms of coverage, the market is segmented into national broadcasters and international broadcasters. The national broadcasters segment held a larger share of the market in 2023. National broadcasters serve a crucial role in the dissemination of information, entertainment, and cultural content to large audiences. In the rapidly evolving broadcasting landscape that demands 24/7 broadcasting, national broadcasters utilize playout automation and channel-in-box solutions to streamline operations and ensure broadcast continuity.
• In terms of vertical, the market is segmented into media & entertainment, telecommunications, education and corporate sector, and others. The media & entertainment segment held a larger share of the market in 2023. Playout automation channel-in-box solutions are great options for media and entertainment content broadcasters to get the best content. The solutions provide an efficient way to store, manage, and distribute media files, making it easier to reach more viewers. Broadcasters or content owners can offload much of the work associated with media management to external playout automation service providers, which helps them reduce overhead costs and gives them more control over how and when their media is used.
• In terms of application, the market is segmented into broadcast, cable, streaming, and others. The streaming segment held the largest market share in 2023. Playout automation systems are used to schedule and control the transmission of television programs, commercials, and other content. This automation is beneficial for live-streaming events, news channels, and linear streaming services that mimic traditional TV broadcasts. Automation facilitates dynamic ad insertion (DAI), which enables the delivery of targeted advertisements based on viewer data.

Playout Automation and Channel-In-a-Box Market Share Analysis by Geography

The geographic scope of the playout automation and channel-in-a-box market report is mainly divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.

The market in Asia Pacific region is experiencing considerable growth. The playout automation and channel-in-box market in Asia Pacific (APAC) is segmented into Australia, India, China, Japan, South Korea, and the Rest of APAC. It is a diverse region with a large population and a growing digital economy. APAC has witnessed a significant increase in internet penetration rates, leading to a surge in data consumption. According to the GSM Association, the IT industry has been instrumental in extending connectivity across the world. In 2021, APAC had ~59% of the total internet subscribers of the world, with the number further projected to reach up to 62% by 2025. Moreover, the rollout of 5G networks is expected to increase internet usage by enabling faster data speed, lower latency, and higher data device density. According to the GSM Association, APAC had ~8% of 5G users in 2021, and the share is projected to surge up to 25% by 2025. Therefore, the internet penetration and 5G rollout in broadcasting indicate the need for seamless, high-quality content. As more people gain access to the internet, the demand for OTT content and live streaming by consumers is increasing in the region, which compels broadcasters to use various solutions that amplify their efficiency to deliver their content seamlessly with enhanced scheduling. This factor fosters the adoption of playout automation and the channel-in-a-box in APAC.

According to the information on the World Football Summit (WFS) website, improved video quality, advanced cloud technologies, and global internet consumption are the major factors driving developments in the broadcasting landscape and over-the-top (OTT) streaming services in APAC. Moreover, the growing craze of football in APAC countries such as India and China underlines the requirement of broadcasting channels in these countries. According to BB Media, APAC is the region with the highest viewing of live sports content, and football is the sport with the highest sports content consumption. Thus, the flourishing broadcasting industry catalyzes the playout automation and channel-in-a-box market in APAC.

Playout Automation and Channel-In-a-Box Market Regional Insights

The regional trends and factors influencing the Playout Automation and Channel-In-a-Box Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Playout Automation and Channel-In-a-Box Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Playout Automation and Channel-In-a-Box Market Report Scope

Playout Automation and Channel-In-a-Box Market Players Density: Understanding Its Impact on Business Dynamics

The Playout Automation and Channel-In-a-Box Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Playout Automation and Channel-In-a-Box Market are:

1. Evertz Technologies Ltd
2. Harmonic Inc
3. Pebble Beach Systems
4. Grass Valley Canada
5. Avid Technology, Inc.
6. Imagine Communications

Disclaimer: The companies listed above are not ranked in any particular order.

Playout Automation and Channel-In-a-Box Market News and Recent Developments

The playout automation and channel-in-a-box market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the playout automation and channel-in-a-box market are listed below:

• Imagine Communications is making it easier for media companies to efficiently operate channels everywhere with the launch of Aviator Automation. This ground-breaking automation solution enables multisite and multimodal channel origination in a unified on-prem and cloud ecosystem. Aviator Automation provides a common control system for playout, master control and live integration — regardless of where the resources to run those channels are located — and seamless operational coordination across linear and connected TV (CTV) channels. (Source: Imagine Communications, Press Release, March 2024)

Playout Automation and Channel-In-a-Box Market Report Coverage and Deliverables

The “Playout Automation and Channel-In-a-Box Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Playout automation and channel-in-a-box market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Playout automation and channel-in-a-box market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Playout automation and channel-in-a-box market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the playout automation and channel-in-a-box market
• Detailed company profiles