Poultry Probiotic Market Forecast, Share, and Trends 2031

The poultry probiotic market size is projected to reach US$ 192.28 million by 2031 from US$ 121.29 million in 2023. The market is expected to register a CAGR of 6.0% during 2023–2031. The wider acceptance of advanced biotechnology in the animal feed industry is likely to remain a key trend in the poultry probiotic market.

Poultry Probiotic Market Analysis

Rising awareness regarding the need to improve gut health and immunity of poultry animals, coupled with the increasing outbreak of diseases in chicken, boosts the demand for growth promoters such as probiotic ingredients. Therefore, the increasing usage of additives in poultry feed is boosting the demand for poultry probiotics. Moreover, the high efficacy of bifidobacterium in preventing the contraction of specific infections and diseases, maintaining gastrointestinal flora in poultry animals, and its ability to enhance the growth rate and feed efficiency in poultry animals are likely to fuel the product demand. In addition, with the rise in the incidences of adverse effects of antibiotics in meat products, many regulations have been implemented that support antibiotic bans. Such regulations are anticipated to promote the utilization of natural ingredients in feed additives; this factor boosts the demand for poultry probiotics. For instance, from 2006 onwards, the European Union (EU) has prohibited using antibiotics as feed additives. Thus, many activities were initiated to establish alternative strategies in order to prevent the growth of pathogenic bacteria in farm animals. Prebiotics, probiotics, and essential oils have been suggested as alternatives to animal feed antibiotics. Thus, the increasing adoption of probiotics as an alternative to antibiotics in animal feed creates lucrative growth opportunities in the poultry probiotics market.

Poultry Probiotic Market Overview

Poultry probiotics such as live fungi, bacteria, and yeasts act as a supplement to the gastrointestinal flora. Poultry animals can achieve a healthy digestive system with the consumption of these probiotics. The benefits of poultry probiotics contribute to the overall growth and health of poultry animals. Probiotics are a feed additive that has gained popularity in poultry production following the ban on antibiotic growth promoters (AGP). These probiotics are added to poultry feed in order to increase the production of meat and eggs from poultry animals.

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Poultry Probiotic Market: Strategic Insights

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Poultry Probiotic Market Drivers and Opportunities

Increasing Poultry Production Favors Market Growth

The poultry meat production across the world soared by 9 to 133 million tons from 1961 to 2021, and the production of eggs shot up from 15 to 93 million tons. In 2021, poultry meat represented almost 40% of global meat production. Thus, high poultry production is expected to boost the demand for feed additives such as poultry probiotics. This is among the major drivers in the global poultry probiotic market.

Product Innovation by Key Market Players

Poultry probiotic manufacturers across the globe are investing significantly in strategic initiatives such as product innovation, mergers and acquisitions, and expansion of their businesses to attract a large number of consumers and enhance their market position. For instance, in May 2021, Evonik Industries developed a system solution for the gut health of poultry & swine, which includes a tailored combination of its feeding concepts, amino acids, probiotics, services, and consulting. Similarly, Evonik's Animal Nutrition business line has launched 'Ecobiol Fizz', the first probiotic for chicken in the form of an effervescent tablet. Such product innovation by key players helps create a strong foothold in the poultry probiotic market.

Poultry Probiotic Market Report Segmentation Analysis

Key segments that contributed to the derivation of the poultry probiotic market analysis are type and application.

• Based on type, the poultry probiotic market is divided into Lactobacillus, Bifidobacterium, Saccharomyces, Streptococcus, and others. The Lactobacillus segment held the largest market share in 2023.
• By application, the market is segmented into chicken, turkey, and others. The chicken segment held the largest share of the market in 2023.

Poultry Probiotic Market Share Analysis by Geography

The geographic scope of the poultry probiotic market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

The global poultry probiotic market in Asia Pacific is significantly increasing due to the rising animal feed production and growing livestock. Asia Pacific is the largest producer of animal feed globally. The region accounts for the largest human population among all five regions and contains around 60% of the global population. Thus, the mass of the region is bolstering the demand for meat products, which is leading the region for livestock and subsequently favoring the poultry probiotic market growth in the region. Moreover, favorable government schemes and subsidies to promote the growth of poultry livestock further boost the demand for poultry feed additives such as probiotics in the region. The rising production and consumption of animal feed among livestock farms increase the growth of the poultry probiotic market in Asia Pacific.

Poultry Probiotic Market Regional Insights

The regional trends and factors influencing the Poultry Probiotic Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Poultry Probiotic Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Poultry Probiotic Market Report Scope

Poultry Probiotic Market Players Density: Understanding Its Impact on Business Dynamics

The Poultry Probiotic Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Poultry Probiotic Market are:

1. ADM
2. Chr. Hansen Holding A/S
3. Adisseo
4. Alltech
5. Land O'Lakes, Inc

Disclaimer: The companies listed above are not ranked in any particular order.

Poultry Probiotic Market News and Recent Developments

The poultry probiotic market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion and strategies:

• Lallemand opened a new branch in Poland and standardized its presence to directly sell its microbial-based animal nutrition and well-being solutions. (Source: Lallemand, Press Release, 2022)
• DSM acquired Prodap. Prodap is a leading animal nutrition and technology company based in Brazil. With this strategy, the company's technological offerings include specialized nutritional solutions and consulting services to enhance animal farming efficiency and sustainability. (Source: DSM, Newsletter, 2022)

Poultry Probiotic Market Report Coverage and Deliverables

The “Poultry Probiotic Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles