Ad Fraud Detection Tools Market is expected to reach US$ 762.89 Million by 2028

Rising Use of Ad Fraud Detection in SMEs to Create Lucrative Opportunities for Ad Fraud Detection Tools Market during 2021–2028

Ad fraud detection tools are increasingly adopted by SMEs due to the growing number of small and medium businesses are shifting focus toward online marketing, such as social media marketing. Fraudsters are seeing an influx of new and often unaware digital properties as prey, with more small-to-medium enterprises (SMEs) shifting marketing efforts toward digital platforms. Further, the number of start-ups is increasing across the globe. In India, the total number of start-ups founded in 2021 stood at 3,476, according to the Times of India news article of December 2021. Similarly, in the second quarter of 2021, 140 start-up companies were registered in Germany, and 35 more start-ups were registered in 2020, according to the E-commerce Germany news. Therefore, the rising number of SMEs across the globe focusing toward online marketing creates a lucrative opportunity for ad fraud detection tools market players.

Based on type, the ad fraud detection tools market is bifurcated into website and mobile. In 2021, the mobile segment led the ad fraud detection tools market and accounted for a larger market share. Based on end user, the ad fraud detection tools market is segmented into e commerce, travel, finance, gaming, and others. In 2021, the finance segment led the ad fraud detection tools market and accounted for the largest market share. Geographically, the ad fraud detection tools market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM). In 2021, North America accounted for the significant share in the global ad fraud detection tools market.

Impact of COVID-19 Pandemic on Global Ad Fraud Detection Tools Market

The COVID-19 pandemic has shaken several industries. The tremendous growth in the spread of the novel coronavirus has urged governments worldwide to impose strict restrictions on vehicles and human movements. Due to travel restrictions, mass lockdowns, and business shutdowns, the pandemic has negatively affected economies and countless industries in various countries. The lockdown imposition has resulted in the lesser production of commodities, goods, and services.

In 2020, with the COVID-19 outbreak scenario, the national lockdown of each and every country has increased the market span of digital technologies. More number of people are now using one or many digital platforms for several reasons, such as work from home (WFH) and online transactions via banks’ digital apps or mobile/digital money wallets. In addition, advertising frauds are increasing through just a single click. It had led to various revenue losses for the company. For instance, data from matchseries.com shows that global losses from ad fraud reached a total of US$ 35 billion in 2020. A Campaign Asia report published in December 2020 found that ad fraud is stealing 20% of the world’s online ad spending. These figures help illustrate the extent of the problem that ad fraud creates for businesses, and the vast array of different ad platforms and options that are available to firms means the level of wastage can vary considerably. It is not only SMEs that fall victim to such significant amounts of fraudulent traffic, many of the world’s biggest companies are also being affected. Therefore, ad fraud detection tools were adopted by many businesses. Thus, the global ad fraud detection tools market witnessed growth in 2020.

According to the latest data released by DoubleVerify, with the increased reliance on digital marketing and a spike in spending and engagement on online video and connected TV (CTV), there has been a significant rise in fraudulent traffic since mid-October 2021. DoubleVerify identified two specific streaming fraud schemes—LeoTerra and CelloTerra—that have increased activity in the Q4 of 2021. For instance, CelloTerra is a mobile fraud scheme that runs background ads and fakes CTV traffic, which has tripled its false CTV devices and impressions in the Q4 of 2021. Therefore, the need for ad fraud detection tools will be there in 2021 and in the coming years.

Adjust GmbH; AppsFlyer Ltd.; Branch Metrics, Inc.; FraudScore; Interceptd (App Samurai Inc.); Machine Advertising Limited; Perform[cb], LLC; Scalarr Inc.; Singular Labs, Inc.; TrafficGuard Pty Ltd; and ADEX (Samoukale Enterprises Limited) are a few key players operating in the global ad fraud detection tools market. Several other market players have been analyzed to understand the ad fraud detection tools market.

Ad Fraud Detection Tools Market - by Geography, 2021 and 2028 (%)

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Ad Fraud Detection Tools Market Size & Growth Report 2021, 28

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Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)