Dried Cranberry Market is expected to reach US$ 1,898.9 Mn by 2027

Extended Shelf Life of Dried Cranberries Escalate the Studied Market Growth at 5.9%CAGR during 2020–2027

According to our latest market study on “Dried Cranberry Market Forecast to 2027 – COVID-19 Impact and Global Analysis - By Product Type (Freeze Dried, Sun Dried, Infused Dried, and Others), Nature (Conventional and Organic), End Use (Bakery Products, Confectionaries, Dairy Products, Beverages, Cereal & Snack Bars, and Others), Distribution Channel (Supermarkets & Hypermarkets, Convenience Store, Online Stores, and Others), and Geography,” the market was valued at US$ 1,207.6 million in 2019 and is projected to reach US$ 1,898.9 million by 2027; it is expected to grow at a CAGR of 5.9% during the forecast period. The report highlights key factors driving the market growth and prominent players, along with their developments, in the market.

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Cranberries are extensively used in bakery products, confectionaries, dairy products, beverages, cereals, and snack bars. Dried cranberries are made by partially dehydrating fresh cranberries. They are mostly used in trail mix, salads, bread, cereals, smoothies, juices, and baked food to enhance their taste. Dried cranberries are also added to chopped chicken or turkey salads. Dried cranberries are consumed as snacks in the North American countries, such as the US, Canada, and Mexico. They are most popular in the US and are commonly consumed during Thanksgiving and Christmas holidays. Cranberries are a good source of fibers and antioxidants. The commercially produced dried cranberries contain added sugar, and they may also be coated in vegetable oil to keep them from sticking together.

The US, Canada, and Chile are the major cranberry cultivators. Other regions such as Europe, APAC, and the MEA rely on imports from these countries. The growing season of cranberries extends from April to November. Therefore, the supply of fresh cranberries may fluctuate at a global level with seized lowered production due to climatic changes, as well as with the loss of their edible nature during transportation. Thus, dried cranberries can be used as a convenient alternative for fresh and frozen cranberries due to the longer shelf life of dried cranberries than the later ones. The removal of the most of the water content through the drying process leads to the concentration of fruit flavor; moreover, it simplifies storage and provides significantly prolonged shelf life. Further, sharp taste and proven health benefits, such as lack of fats and high fiber content, dried cranberries are among the easiest and most popular dried fruits available in the market. Dried cranberries are processed from whole fresh cranberries. They can be stored unopened in a cool, dry place off the floor, in surroundings with temperatures not exceeding 65°F; however, storing them below 45°F further extends their shelf life. For the best quality, opened containers of dried cranberries are recommended to be used within 12–18 months of packaging.  Thus, the increasing consumer preference for dried cranberries due to their extended shelf life is projected to boost the market growth.

The global dried cranberry market is concentrated with a few well-established players such as Badger State Fruit Processing, Inc., Decas Cranberry Products, Inc., Fruit d'Or, Graceland Fruit Inc., Honestly Cranberry, Mariana Packaging Company, Meduri Farms Inc., Ocean Spray, Wetherby Cranberry Company, and Wonderland Foods.

Impact of COVID-19 Pandemic on Dried Cranberry Market

The COVID-19 pandemic began in Wuhan (China) in December 2019. As of December 2020, the US, Brazil, India, Russia, South Africa, Mexico, and the UK are among the worst-affected countries in terms confirmed cases and reported deaths. The COVID-19 outbreak has affected economies and industries in various countries due to imposed lockdowns and travel bans, and business shutdowns. The overall market collapse due to COVID-19 is also affecting the growth of the dried cranberry market due to the shutdown of factories, obstacles in supply chain, and downturn in world economy.

Dried Cranberry Market - by Region, 2019

The report includes the segmentation of the global dried cranberry market as follows:

By Product Type

• Freeze Dried
• Sun Dried
• Infused Dried
• Others

By Nature

• Conventional
• Organic

By End-Use

• Bakery Products
• Confectionaries
• Dairy Products
• Beverages
• Cereal & Snack Bars
• Others

By Distribution Channel

• Supermarkets & Hypermarket
• Convenience Store
• Online
• Others

By Geography

• • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Australia
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Middle East and Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East and Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

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